Ruben Navas
Charlotte,NC
Summary
Talented Vice President with excellent employee development, customer service and analytics skills coupled with more than 25 years of experience with progressive industry background and decisive leadership style. Offers strategic planning abilities, background in change management and forward-thinking mindset. Excellent team builder and leader of initiatives.
Overview
26
26
years of professional experience
Work History
VICE PRESIDENT, SALES & MARKETING
Bluegreen/Hilton Grand Vacations
01.2022 - Current
- Implementing and spearheading sales and marketing strategies that effectively increase demand, brand loyalty, company recognition, increase in new owner arrivals and regional growth while managing a budget of over $250M with over 30 locations throughout the East Business Unit
- Responsible for the largest retail operation achieving over 110% of budget consistently every month from 2022 to present
- Maintain partnerships and vendor relations including but not limited to NASCAR and the Charlotte Motor Speedway, Bass Pro Shops, Cabela’s, Premium Outlet Malls, Walmart Super Centers, and Simon Malls
- Creating and fostering an elevated level of synergies with Sales and Marketing Partners.
- Cultivated strong relationships with key stakeholders, including customers, vendors, regulators, and community leaders to promote collaboration and long-term success.
- Led cross-functional teams for the successful completion of major projects, resulting in increased efficiency and client satisfaction.
VICE PRESIDENT, MARKETING & DEVELOPMENT
Capital Vacations
01.2020 - 01.2022
- Spearheaded and implemented sales and marketing strategies that effectively increased demand, brand loyalty, and company recognition while managing budgets of over $120M with over eighty-seven resorts throughout US and Caribbean
- Managed all corporate marketing initiatives by aligning strategic plans with company objectives, negotiating vendor contracts, overseeing brand standards, and forming business relationships
- Led acquisition, business plan, sales and marketing budgets, and operations that generated over $23M per year in new Florida markets
- Negotiated all marketing agreements while forming meaningful vendor relationships, saving over $1M in operations costs and developed a digital marketing strategy to grow the sales database and increase engagement in email campaigns by 37%.
SENIOR DIRECTOR, MARKETING, Southeast Region
Wyndham Destinations
01.2014 - 01.2020
- Directed and managed all marketing operations, accruing over $190M in revenue with 96% customer satisfaction
- Supervised and developed a team of over forty marketing representatives, five marketing managers, and five administrative staff to successfully support all marketing operations
- Led the organization with a 70% owner and 30% non-owner conversion.
- Optimized project timelines by effectively delegating tasks and prioritizing workload among team members.
- Cultivated a culture of innovation by promoting creative thinking and encouraging employees to take calculated risks in pursuit of solutions.
MULTICULTURAL & CORPORATE MARKETING PARTNERSHIPS
National Basketball Association
01.2013 - 01.2014
- Generated organizational revenue through effective marketing strategy implementation, brand awareness, and local, regional, and national company partnership development for the San Antonio Spurs, Rampage, Silver Stars, Toros, and AT&T Center Family Shows
- Produced over $950,000 by implementing data-driven multicultural and corporate partnerships and marketing programs.
- Enhanced corporate image through creative design of promotional materials, including brochures, banners, and presentations.
- Conducted market research to identify customer needs and preferences.
- Developed strategic partnerships for co-marketing opportunities, expanding reach and brand awareness.
PRESIDENT & PARTNER
Ventura Sports group
01.2011 - 01.2013
- Oversaw all business operations including marketing, sponsorships, advertising, public relations, ticket sales, game presentation, financial planning, government relations, and multicultural initiatives in Mexico
- Spearheaded the opening of an $18M state-of the art Uni-Trade Stadium and hire of all corporate office and stadium staff
- Negotiated and secured a $5M per year stadium naming rights agreement and generated over 85% of all team and stadium sponsorship revenue
- Led and managed international business operations and development of new partnerships and fan development programs in Mexico creating over $750,000 in Mexico revenue per year.
- Managed crisis situations effectively while minimizing disruption to daily operations.
- Prepared annual budget forecasts and monitored performance to meet organizational objectives.
VICE PRESIDENT, MARKETING & PARTNERSHIPS
Central Florida Sports Commission
01.2007 - 01.2011
- Develop short- and long-term brand management and marketing strategies for all sports and entertainment events in the Central Florida, generating over $105M for the Central Florida Region
- Boosted revenue by 45% through new corporate sponsorships, acquired over twenty-two new corporate partners, and renewed 95% of existing sponsors
- Implemented successful marketing plans and programs that maximized sales and revenue while exceeding organizational financial goals.
- Established performance goals for department and outlined processes for achievement.
- Developed new revenue streams by identifying growth opportunities and forging strategic partnerships with key industry players.
DIRECTOR OF MULTICULTURAL SALES & MARKETING
National Basketball Association
01.1998 - 01.2007
- Oversaw all multicultural and diversity operations, goals, and strategies resulting in annual a boost in annual revenue of over $900k
- Implemented a brand marketing strategy that successfully increased brand awareness, throughout the Hispanic market.
- Worked closely with organizational leadership and board of directors to guide operational strategy.
- Negotiated favorable contracts with vendors for reduced costs and improved service quality.
Education
B.A Psychology & Business Administration -
Southeastern University
Lakeland, FLSkills
- Sales and Marketing Leadership
- Process Improvement
- Client & Vendor Relationships
- Contract Negotiation
- Improving Efficiency
- Strategic & Tactical Planning
- Public Relations
- Marketing Strategy
- Conflict Resolution
- Decision-Making
- Critical Thinking
- Team Leadership
- Relationship Building
- Budget Oversight
Accomplishments
- President's Club - Bluegreen Vacations (2022, 2023)
- Marketing Director of the Year - Wyndham Destinations (2018)
- Club Elite - Wyndham Destinations (2016, 2017, 2018)
- Orlando Magic MVP Award (2005, 2006, 2007)
Languages
Spanish
Native or Bilingual
English
Native or Bilingual
Timeline
VICE PRESIDENT, SALES & MARKETING
Bluegreen/Hilton Grand Vacations
01.2022 - Current
VICE PRESIDENT, MARKETING & DEVELOPMENT
Capital Vacations
01.2020 - 01.2022
SENIOR DIRECTOR, MARKETING, Southeast Region
Wyndham Destinations
01.2014 - 01.2020
MULTICULTURAL & CORPORATE MARKETING PARTNERSHIPS
National Basketball Association
01.2013 - 01.2014
PRESIDENT & PARTNER
Ventura Sports group
01.2011 - 01.2013
VICE PRESIDENT, MARKETING & PARTNERSHIPS
Central Florida Sports Commission
01.2007 - 01.2011
DIRECTOR OF MULTICULTURAL SALES & MARKETING
National Basketball Association
01.1998 - 01.2007
B.A Psychology & Business Administration -
Southeastern University
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