Ruben Vasquez
Santa Fe,New Mexico
Summary
Accomplished executive and marketing director with a focus on leadership and strategic planning. Successful in achieving results through collaborative teamwork and adaptable management. Proficient in engaging stakeholders, enhancing operational efficiency, and driving organizational growth. Recognized for dependability and thriving in fast-paced environments, specializing in increasing revenue through effective marketing strategies and sales campaigns.
Overview
30
30
years of professional experience
Work History
Associate Executive Director / Marketing Director
Kingston HealthCare / Residence of Kingston Santa Fe
04.2024 - Current
- Develop and implement strategic PR and communications plans for healthcare clients, aligning with their business objectives and improving brand awareness.
- Increased Revenue from 55% to 80% in 6 months. Utilizing online successful marketing campaigns.
- Lead, mentor, and manage a team of marketing, sales, nursing, culinary and event professionals, ensuring the delivery of high-quality work and professional growth of team members and customers.
- Drive business growth by identifying new opportunities, expanding existing client relationships, and contributing to new business pitches with marketing.
- Oversee the P& L, Forecasting and planning of 4 departments and over 50 employees.
- Ensure all deliverables and product launches are met with excellence, on time, and within budget.
- Monitor industry trends and competitor activity to provide proactive insights and recommendations to clients.
- Manage cross-functional teams within the facility/community to deliver cohesive and innovative communication solutions.
- Stay abreast of healthcare industry developments, emerging technologies, and best practices to keep clients at the forefront of their industry while creating outreach programs within the community.
Community Relations Director
Lifewell Senior Living / Legacy at Santa Fe
09.2019 - 04.2024
- Increased revenue growth from 20% - 65% YOY in less than 1 ½ years from 9/20-5/22 with a limited budget during Covid-19 peaks.
- Develop long-range and short-range marketing plans in growing sectors, monthly budgeting, established goals and objectives to increase occupancy and revenue on a monthly basis.
- Weekly reporting to principals on revenue forecasting quarterly and annually reports.
- Analyzed data and provided competitive analysis information; consult and recommend regarding market rates.
- Planned and implemented all marketing events, social media campaigns, live tours, and overall leadership for prospective residents and clients for Legacy in Santa Fe.
- In charge of interviewing, mentoring, hiring, training and supervising the staff.
- Strategic planner, problem solver, communicator.
Artist Relief Funding Committee Member
City of Santa Fe
03.2020 - 09.2020
- Manage and coordinate funding for relief funds for Arts and Culture Department Programs.
- Review Applications and decide on allocation of funds to qualified applicants.
- Help coordinate content for fund raising, social media and sponsored wed ads for future programs. Special advisor to Director of Arts and Culture Department for the City of Santa Fe.
- Work with committee members on membership drives. Track applications and key segments of public and private funding with analytics. Build relations with key industry partners on a daily basis for donor drives.
- Created commissioned artwork for organizations and private clients.
Senior National Sales Manager U.S. & Europe
Heritage Hotels and Resorts
05.2018 - 06.2019
- Company Overview: Heritage Hotels and Resorts- Santa Fe, NM.
- Manage SMERF (Social, Military, Educational, Religious, and Fraternal) & Corporate Group Sales, Film & Tourism Accounts for 2 properties.
- Develop and maintain relationships with key accounts utilizing mail chimp, constant contact, direct mailers, custom proposals to prospect & clients.
- Organized key out of state expos and convention events with Tourism Santa Fe.
- Worked directly with Fortune 500 companies for group services.
- Increased overall room and catering revenue by 30% YOY.
- Meet Quarterly & Annual Sales Goals.
- Award Winner/Top Revenue Producer for Heritage Hotels and Resorts Q2 June 2019. 2.9 million in 6 months.
- Heritage Hotels and Resorts- Santa Fe, NM.
Regional Director of Sales
Heritage Hotels and Resorts
05.2015 - 04.2018
- Strategic Responsibilities: Direct the efforts of all Group Sales and Catering staff to help accomplish & exceed approved revenue budgets and goals for the Hotel.
- Work with the General Manager and other Senior Managers to develop and implement business strategies that grow Shareholder value over time.
- Call Center Trainer.
- Increased Revenue by 22% YOY in Group Sales for 2 properties.
- Present P&L reports and forecasting to ownership weekly.
Director of Sales & Marketing
CAM Hospitality – Bishops Lodge Ranch Resort & Spa
01.2011 - 09.2015
- Responsible for forecasting, P&L, marketing, management and staff development.
- Responsible for managing projects online website, online catalog, retail stores, analyzing systems, identifying and specifying development, trouble shooting and correcting customer communications and service departments.
- Responsible for reporting revenue and fulfillment status to company principals weekly.
- Supervised 5 reporting managers and staff of 50 employees in 3 locations.
Marketing Manager
Hearst Television – KOAT
01.2009 - 01.2010
- Contracted as a consultant to develop new business and manage new accounts.
- Created presentations to sales team and department principals to help them learn solid familiarity with Web 2.0 technologies and the current landscape of web publisher verticals.
- Improved revenue streams with online channels using Social Media channels.
- Created the advertising strategy for all Account Representatives, including online media kits and online media plans for all of KOAT.com online channels.
- Oversaw quarterly budgeting and forecasting operations for KOAT.com.
- Reported directly to station Manager and Hearst Argyle Principal with daily revenue and operational management reports.
- Worked as Hearst public relations spokes person.
- Provided web journalism and content to KAOT.com website.
- Managed 5 Digital Sales Representatives.
Digital Sales & Account Manager
The Santa Fe New Mexican
09.2006 - 01.2009
- Managed all online verticals while generating revenue in all aspect of online sales in coordination with marketing, print products and existing clients.
- Online marketing proposals, branding, verticals and strategies while acting as an advisor/consultant for the other departments as well as local businesses clients.
- Reported and tracked all marketing projects, sales and budgets to principals.
- Created the advertising strategy, online media plan and allocated resources.
- Designed new campaigns and presentations to national accounts and local corporate sponsors and businesses.
- Revamped in-house email marketing techniques for new online verticals.
Brand Marketing Manager
Arkon Resources Inc.
05.2003 - 09.2006
- Hired to promote and manage Arkon.com website with over 1000+ product lines and vendors throughout North America.
- Oversaw marketing, branding, promotions, merchandising, and special event strategies for OEM and ODM suppliers and services channels on website.
- Capitalized on strategic online marketing partnerships with third party vendors via a monthly catalog as well as an online newsletter in the GPS industry.
- Negotiated exclusive pricing, brand-promoting contracts with strategic online retailers, wholesalers and government contracts.
Brand Manager
Mobile Planet
05.2000 - 05.2003
- Hired to direct new brand website launches for MobilePlanet.com, strategic marketing, merchandising, and promotion activities for all consumer verticals via website and monthly catalog.
- Managed all consumer electronics products catalogs and monthly newsletter.
- Secured strategic DOD contracts & co-op with key accounts and oversaw marketing material supplier vender relationships.
- Managed new brands and administered regional budgets and deadlines for consumer electronics vendors and advertising resources.
- Produced 30% increase in national sales using online verticals like CNET reviews partnerships with pricegrabber.com, Nextel, Sony and Blackberry products.
- Executed National and regional trade and consumer promotion campaigns with sister companies in France and in the EU.
- Managed and prospected new brands, vendor co-op for targeted advertising via a monthly online and print catalog.
Regional National Sales Manager – Perishable Division
Bradshaw South
01.1995 - 01.2000
- Company Overview: Food Brokerage
- Worked exclusively with food chains in CA, Arizona, Nevada with National Chains to implement product lines in strategic markets.
- Created and implemented strategic marketing plans based on cost production and schematics for new product lines and launches.
- Represented over 2,000 product lines.
- Implemented and traveled to resets, created schedules for account representatives from the perishable divisions for Von’s, Safeway, Max, Ralphs and Kroger.
- Food Brokerage
Education
Bachelor of Science - Internet Marketing And Advertising
Art Institute of California- Los Angeles
Santa Monica, CA06.2003
Skills
- Organizational leadership
- Partnership development
- Marketing and communications
- Board relations
- Client services
- Strategic planning
- Operations management
- Vendor relations
- Sales management
- Community engagement
- Data interpretation
- Program leadership
- Business development
- Contract management
- Compliance and regulations
- Budgeting and financial management
- Problem-solving aptitude
- Team development
Accomplishments
- Overhauled the revenue strategies for internal stakeholders and rolled out new programs that resulted in an 65% boost in overall revenue and team department's performances.
Languages
Spanish
Native or Bilingual
Timeline
Associate Executive Director / Marketing Director
Kingston HealthCare / Residence of Kingston Santa Fe
04.2024 - Current
Artist Relief Funding Committee Member
City of Santa Fe
03.2020 - 09.2020
Community Relations Director
Lifewell Senior Living / Legacy at Santa Fe
09.2019 - 04.2024
Senior National Sales Manager U.S. & Europe
Heritage Hotels and Resorts
05.2018 - 06.2019
Regional Director of Sales
Heritage Hotels and Resorts
05.2015 - 04.2018
Director of Sales & Marketing
CAM Hospitality – Bishops Lodge Ranch Resort & Spa
01.2011 - 09.2015
Marketing Manager
Hearst Television – KOAT
01.2009 - 01.2010
Digital Sales & Account Manager
The Santa Fe New Mexican
09.2006 - 01.2009
Brand Marketing Manager
Arkon Resources Inc.
05.2003 - 09.2006
Brand Manager
Mobile Planet
05.2000 - 05.2003
Regional National Sales Manager – Perishable Division
Bradshaw South
01.1995 - 01.2000
Bachelor of Science - Internet Marketing And Advertising
Art Institute of California- Los Angeles
Similar Profiles
Elijah SoperElijah Soper
Dietary Aide at Kingston ResidenceDietary Aide at Kingston Residence
Derrian WamplerDerrian Wampler
Nurse Aide at Kingston Residence of MarionNurse Aide at Kingston Residence of Marion
Terrica BarnesTerrica Barnes
Culinary Aide at Kingston Residence Of SylvaniaCulinary Aide at Kingston Residence Of Sylvania
Lorena Dominguez FloresLorena Dominguez Flores
Guest Service Representative at Ojo Santa Fe Mineral Spring RseortGuest Service Representative at Ojo Santa Fe Mineral Spring Rseort
Abby DominguezAbby Dominguez
Beauty Advisor at Ulta Beauty Inc.Beauty Advisor at Ulta Beauty Inc.