Rubin Stephen
Senior Website Experience Manager
San Jose,CA
Summary
Software Engineer with experience in website development, digital marketing, and website optimization. A self-starter, self-driven with good interpersonal skills, collaboration, and cross-functional skills with global teams. Excellent communication skills and ability to develop and implement plans by prioritizing and multi-tasking.
Overview
13
13
years of professional experience
1
1
year of post-secondary education
Work History
Senior Website Experience Manager
C3 AI
03.2021 - Current
- Own end-to-end website strategy, development, and management, ensuring optimal user experience and business impact.
- Lead website enhancements, redesigns, and performance optimizations to drive engagement and conversions.
- Collaborate closely with Design, Sales Ops, and Marketing Ops teams to align website initiatives with broader business goals.
- Manage and optimize Adobe Marketo for lead generation, marketing automation, and campaign performance tracking.
- Oversee website analytics, tracking key metrics and implementing data-driven improvements for better performance.
- Drive SEO, A/B testing, and personalization strategies to enhance user experience and maximize organic traffic.
- Own the technical roadmap for website infrastructure, working with developers and vendors to ensure scalability and security.
- Partner with content and creative teams to develop compelling digital experiences that support brand positioning.
- Streamline website workflows, CMS processes, and integrations to improve efficiency and ease of use.
- Support demand generation efforts by optimizing landing pages, forms, and conversion paths.
- Lead compliance efforts, ensuring the website meets accessibility, privacy, and security standards.
- Advocate for UX best practices and continuously explore innovative solutions to enhance digital engagement.
Digital Web Specialist II / Program Manager
Amazon
05.2019 - Current
- Led the strategy, design, and execution to support increasing brand awareness of AWS Partner Network (APN) and further engage website visitors and increase website lead conversion
- Generate awareness and adoption of AWS's cloud computing platform through the partner ecosystem
- Worked with third party agencies to do user studies and come up with the best ways to drive more traffic to AWS partner websites
- Create and maintain microsites and landing pages for partner campaigns and other partner-related programs
- Built a ticketing system for program stakeholders to create and update webpages
- Worked closely with stakeholders to get the requirements for feature enhancements and work closely with developers and product owners to get it prioritized
- Provide data and metrics using dashboards created in Amazon Quicksight, which facilitate the evaluation and measurement on strategic effectiveness and ROI for overall program efforts and communicate the data simply and concisely to executives
- Leverage automation where possible to improve processes and productivity, and make recommendations to support an organization growing at a rapid pace
- Worked as an SME for Content Management Systems(CQ, AEM), Adobe Analytics and Amazon Quicksight
- Develop and analyze campaign performance metrics to drive future marketing decisions and optimize strategy
- Manage the day-to-day support and execution of digital marketing campaigns including project management, build, QA, deployment, testing, and reporting
- Launched new program for partner solutions which help end-users with COVID-19 use cases like, Remote Work, Social distancing and screening, Cost optimization, etc
- Technologies used – AEM, CQ, Adobe Analytics, Amazon Quicksight
Principal Web Developer
Veritas
03.2019 - 05.2019
- Leading a team in the US and Ireland Dublin responsible for Web marketing for Demand generation strategy for an enterprise solution
- Creating Form, Webcast, White papers and Request call web pages as per Marketing needs
- Creating webinars portals for a webcast on ON24 tool
- Helping Migration effort of forms from an old template to a new one
- Technologies used – AEM, Adobe Test & Target, ON24
Senior Web Producer/ Web Developer
Symantec
05.2015 - 03.2019
- Led cross-functional teams responsible for strategy, development, and rollout of a web marketing platform enabling Norton Online web retention worldwide
- Working closely with the Marketing teams to get the changes/enhancements done to the components and templates
- Building a design which matches the expectations of the marketers but also operationally effective
- Maintaining and developing sites for 240 countries using the Adobe Experience Manager 6.1 (AEM)
- Successfully helped in the whole life cycle of renewal Products of Norton
- Helped in Migration from the team site to AEM using Multi-Site Management
- Successfully helped the team in launching new products like Norton Anti-Virus Basic, Lifelock, and Norton Core by working closely with SRE, Design, Development, and Quality Assurance teams
- Taking the lead in working with a third-party vendor for the localization of all the languages
- Leading a team of 8 in the US and Ireland (Off-shore team) consisting of Content authors and QA’s for product releases and maintaining sites
- Working closely with the Off-shore team in Dublin, Ireland and mentoring the new people joining the team in the US and Ireland
- Checking Splunk logs for getting the failing flows and fixing those experiences
- Did UI fixes to the already existing component as enhancements
- Developed Custom Components and templates as per requirements
- Working closely with the Prod Support team to fix production issues
- Helped the Optimization team with A/B testing using Adobe Test & Target
- Experience with Agile/Scrum practice
- Technologies used – AEM, Adobe Test & Target, Ensighten, Perfore, and Splunk
Senior System Engineer/Front End Developer
Infosys
03.2012 - 02.2015
- Project: GlaxoSmithKline (GSK)
- Project dealt with Content Management, Content Authoring, and supporting of all GSK websites on the windows platform using the Adobe CQ5 application
- Incident management using the ITIL framework
- Maintaining and developing new sites using Content Management (CMS) tool like Adobe CQ5
- Successfully designed and developed new web-pages using CQ templates and assets from DAM
- Creating interactive and responsive web pages and applications by the usage of HTML5, CSS3, and Java Script packages and publishing those using workflows
- Implementing application / content architecture in CQ5 to facilitate multiple product, brand, language and region websites off a common codebase
- Installation & configuration of CQ5 Author/Publish/Web Servers in DEV/QA/UAT & Prod environments
- Created workflows, permission management, and packages using the Package manager
- Project- Juniper Networks
- Supporting existing data warehouse reporting platforms and applications to ensure operational availability and scalability
- Working directly with functional analysts and business users in understanding the information needs of the business and developing new data warehouse/BI functionalities or tools to meet these requirements
- Successfully created a tool using asp.net for re-routing of cases by which support engineers can transfer their cases with ease
- Technologies used – Adobe cq5.4 & 5.6, Remedy, SQL Server 2008, JavaScript
- Technologies used – C#, SSIS, SSRS, Tableau & Excel Macros
Education
Bachelor of Engineering (BE) - Electronics & Telecommunication
University of Mumbai
01.2011 - 12.2011
Skills
CSS
Timeline
Senior Website Experience Manager
C3 AI
03.2021 - Current
Digital Web Specialist II / Program Manager
Amazon
05.2019 - Current
Principal Web Developer
Veritas
03.2019 - 05.2019
Senior Web Producer/ Web Developer
Symantec
05.2015 - 03.2019
Senior System Engineer/Front End Developer
Infosys
03.2012 - 02.2015
Bachelor of Engineering (BE) - Electronics & Telecommunication
University of Mumbai
01.2011 - 12.2011
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