Summary
Overview
Work History
Education
Skills
Certificates
Languages
Work Availability
Timeline
Hi, I’m

Ruby Castañeda

Los Angeles,CA
There is a powerful driving force inside every human being that, once unleashed, can make any vision, dream, or desire a reality.
Tony Robbins
Ruby Castañeda

Summary

Creative and motivated Digital Marketing student aspiring to utilize advertising knowledge in a Digital Marketing role with an innovative company. Strong understanding of psychographic consumerism and detail orientation to guarantee accuracy, consistency, and brand integrity through research-based deliverables. Robust familiarity with diverse social media platforms, tools, analytics, interpreting campaign performance, and communicating reports adequately.

Overview

7
years of professional experience

Work History

Solution Plus Services, Inc.
Los Angeles, CA

Independent Living Skills Educator
04.2022 - Current

Job overview

  • Performed assessments during lessons to determine progress according to goals.
  • Determined best lesson plans to meet objectives for school, work and home life.
  • Quickly learned new skills and applied them to daily tasks, improving efficiency and productivity.
  • Carried out day-day-day duties accurately and efficiently without direct supervision.

Green Dot Public Schools
Los Angeles, CA

Parent Coordinator
08.2017 - 08.2021

Job overview

• A vital member of the School Operations team responsible for ensuring adherence to state educational regulations.
• Directed enrollment leads and chaired recruiting strategies.
• Increased youth participation in pro-social activities by 60%.
• School Parent Lead, primary liaison between parents and school administrators by leveraging internal and community resources.
• Documented data and completed accurate updates to case records in PowerSchool.
• Interviewed individuals and families to assess needs and provided informational resources.
• Planned, promoted, and managed parent workshops in assisting children in attaining academic success.
• Developed the creation of a parent group, directed parenting classes for 40 family members weekly, and increased involvement rate by 100%.

Green Dot Public Schools
Los Angeles, CA

Special Education Paraprofessional
08.2015 - 08.2017

Job overview

  • Articulated translation services to students and parents in teacher and student meetings.
  • Partnered with Spanish Department to assist Spanish native students with English Language Development.
  • Supported teachers in development of individual learning strategies.
  • Mentored staff in best practices for helping special education students excel.
  • Documented student behaviors, interventions, and outcomes to enable lead teacher to address pertinent issues.
  • Delivered personalized educational, behavioral and emotional support to individual students to enable positive learning outcomes.
  • Conducted small group and individual classroom activities with students based on differentiated learning needs while carrying out IEP goals.
  • Worked cooperatively with students of various culturally diverse backgrounds and learning styles.

California State University Northridge/ Northridge
Los Angeles, CA

Instructional Student Assistant
08.2014 - 12.2014

Job overview

  • Assisted Sociology teacher with classroom management and document coordination to maintain positive learning environment.
  • Oversaw over 25 students in classroom, enforce rules, and supported the lead teacher.
  • Set up visual aids, equipment and classroom displays to support teacher's lesson delivery.
  • Encouraged dynamic and pleasant educational environment by promoting both gentle discipline and cooperation.
  • Optimized learning plans and quantified student progress through test administration.

Education

Southern New Hampshire University
Manchester, NH

Master of Science from Marketing
08.2022

University Overview

GPA: 4.0

  • Honor Roll Winter, 2021
  • Relevant Coursework: Marketing Analytics, Consumer Behavior & Marketing, Ethical & Legal Issues in Marketing, Strategic Digital Marketing, International Market Strategy, Marketing Strategies, Social Media Marketing, Websites, and SEM/SEO, Integrated Marketing Communications
  • Member of The National Society of Leadership and Success

California State University-Northridge
Northridge, CA

Bachelor of Science from Sociology, Criminology
06.2015

University Overview

  • Spanish Club Member
  • Mentoring to Overcome Struggles and Inspire Courage Member
  • Education Opportunity Program Member

Skills

  • Survey Design and Development
  • Marketing Analytics
  • Data Visualization
  • Developing Presentations and Reports
  • Quantitative and Qualitative Market Research
  • SEO Strategies
  • Storytelling
  • Google Analytics
  • Research and Interviews
  • Idea Brainstorming
  • Language and Tone Customization
  • Brand Identity

Certificates

Hootsuite Platform Certification

Advance Google Analytics Certificate of Completion

Google Analytics for Beginners Certificate of Completion

Languages

English
Native or Bilingual
Spanish
Native or Bilingual
Availability
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Timeline

Independent Living Skills Educator

Solution Plus Services, Inc.
04.2022 - Current

Parent Coordinator

Green Dot Public Schools
08.2017 - 08.2021

Special Education Paraprofessional

Green Dot Public Schools
08.2015 - 08.2017

Instructional Student Assistant

California State University Northridge/ Northridge
08.2014 - 12.2014

Southern New Hampshire University

Master of Science from Marketing

California State University-Northridge

Bachelor of Science from Sociology, Criminology
Ruby Castañeda