Ruby Goyal
Summary
Product Marketing Manager with 8+ years in B2B SaaS, cloud, and AI solutions, delivering measurable business impact through GTM execution, product positioning, lifecycle marketing, and executive communications. Proven track record of driving product adoption, market share growth, and C-level engagement. Recognized for winning Microsoft Partner of the Year and building thought leadership for high-growth tech brands. Expert in translating technical concepts into clear, value-driven narratives for enterprise decision-makers.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Content & Product Marketing Manager
Embee Software (Microsoft Gold Partner)
07.2021 - Current
- Designed and executed end-to-end GTM strategies for AI, cloud, and cybersecurity products, increasing qualified leads by 30% YoY and improving conversion rates.
- Developed solution messaging and positioning frameworks for Microsoft, Adobe, and SAP solutions, ensuring alignment with global GTM motions and co-sell strategies.
- Led award-winning Microsoft Inspire Partner of the Year submission, crafting data-backed storytelling that secured national recognition.
- Built high-impact sales enablement kits—product one-pagers, ROI calculators, and customer success decks—reducing sales cycles by 15%.
- Authored thought leadership articles published in Economic Times, YourStory, Entrepreneur, and The Statesman, strengthening brand authority and inbound leads.
- Managed GTM content for Octane HRMS, translating technical features into business outcomes that closed multiple enterprise deals.
- Directed multi-channel demand generation campaigns—LinkedIn, webinars, targeted email nurtures—achieving engagement rates above industry benchmarks.
Assistant Marketing Manager
Espire Infolabs
06.2020 - 06.2021
- Developed product positioning and GTM messaging for digital experience and CX transformation solutions, directly contributing to 25% pipeline growth.
- Created sales collateral, competitive battlecards, and customer stories to strengthen enterprise deal positioning.
- Improved and boosted brand image by implementing focused marketing campaigns and engaging in professional networking to support outreach.
- Improved product marketing objectives by constructing communication initiatives and branding strategies to increase client outreach.
- Devised and deployed online marketing plans with effective SEO, social media, and viral video campaign strategies.
- Partnered with sales, product, and creative teams to align campaign execution with market opportunities and customer needs.
- Optimized email nurture campaigns increasing engagement by 20% through segmentation and personalization.
- Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
Senior Technical Writer – Content Strategy
ServerGuy
04.2019 - 05.2020
- Created technical and comparative content that improved organic product conversions by 18%.
- Developed landing page copy and product launch collateral aligned with SEO and user intent.
- Collaborated with product managers to translate complex technical features into customer-centric value propositions.
Senior Content Writer – Team Lead
Collegedunia
04.2016 - 08.2019
- Managed a team of 5 to deliver SEO-optimized, conversion-focused content across education and SaaS offerings, growing organic traffic by 40% YoY.
- Coordinated with corporate communications to align brand tone and campaign messaging.
- Communicated value and position to sales team and developed tools to support selling process.
- Performed thorough market research and competitive analysis to understand and effectively communicate product value proposition.
- Researched competitive solutions and maintained competitive market comparisons and evaluations.
Medical Content Writer
Zatak Softech
01.2015 - 03.2016
- Developed healthcare education content that improved search visibility and engagement.
- Performed keyword research to optimize content for SEO.
- Crafted SEO-friendly content for websites and blog posts to increase organic traffic.
- Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
- Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating, and authentic approach.
Education
Bachelor of Pharmacy (B.Pharm) -
Delhi Institute of Pharmaceutical Sciences and Research (DIPSAR)
01.2014
Digital Marketing -
MICA
Skills
- Product Marketing: GTM Strategy & Execution Product Narrative Development Lifecycle Marketing
- Market Insight & Analysis: Competitive Research Market Segmentation Value Proposition Design
- Demand Generation: Campaign Planning Adoption Acceleration Customer Success Storytelling
- Sales Enablement: Battlecards Pitch Decks ROI Case Studies Industry Solution Briefs
- Content Leadership: Thought Leadership Executive Communications PR & Media Strategy
- Performance Optimization: KPI Tracking (MQL-SQL, Engagement, Adoption) Data-Driven Decisions
- Tools & Platforms: HubSpot Google Analytics (GA4) Ahrefs SEMrush Figma Canva ChatGPT
- Domain Expertise: AI & Cloud SaaS Microsoft 365 Azure HRMS Manufacturing AI
- Go-to-market plans
- Product lifecycle
Awards
Winner – Microsoft Partner of the Year (India) – Led Inspire submission narrative., Thought leadership featured in Economic Times, YourStory, Entrepreneur, The Statesman., Delivered GTM strategy and content for AI-driven Octane HRMS and SaaS product launches., Managed multi-partner GTM campaigns driving measurable revenue and adoption.
Certification
Google Ads
Google Analytics
LinkedIn Marketing
Hubspot Marketing
Digital Marketing
Languages
Hindi
English
Timeline
Content & Product Marketing Manager
Embee Software (Microsoft Gold Partner)
07.2021 - Current
Assistant Marketing Manager
Espire Infolabs
06.2020 - 06.2021
Senior Technical Writer – Content Strategy
ServerGuy
04.2019 - 05.2020
Senior Content Writer – Team Lead
Collegedunia
04.2016 - 08.2019
Medical Content Writer
Zatak Softech
01.2015 - 03.2016
Bachelor of Pharmacy (B.Pharm) -
Delhi Institute of Pharmaceutical Sciences and Research (DIPSAR)
Digital Marketing -
MICA
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