Ruby Torres
Phoenix,AZ
Summary
Proven in enhancing brand visibility and engagement, I leveraged social media strategy and content generation skills at ASU ARMY ROTC to significantly boost digital presence. Adept at video editing and fostering team environments, I excel in crafting compelling content that drives results, evidenced by a notable increase in website traffic and audience interaction.
Overview
6
6
years of professional experience
Work History
Social Media Marketing Intern
ASU ARMY ROTC
08.2022 - 06.2024
- Supported branding, digital marketing messaging, and advertising campaigns by engaging with followers on various social media platforms.
- Increased brand visibility by crafting and implementing creative social media campaigns.
- Enhanced audience engagement through regular posting of relevant content on multiple social media platforms.
- Designed and presented social media campaign ideas.
- Boosted website traffic by creating and sharing engaging blog posts and articles related to the industry.
- Created content strategies for digital media.
Public Affairs Specialist
US Army
08.2019 - 07.2022
- Coordinated special projects as assigned by executive leadership, ensuring timely completion within established budgets.
- Developed crisis communication strategies to minimize negative impact on public opinion.
- Boosted social media engagement with compelling content and targeted campaigns.
- Enhanced public perception by developing and implementing strategic communication plans.
- Produced and distributed videos and other content for digital use.
- Mentored junior public affairs specialists in their professional development while fostering a supportive team environment.
- Collaborated with cross-functional teams to ensure consistent messaging across all platforms and channels.
- Helped with photo and video production and performed visual and sound editing tasks.
- Used various social media platforms for media and blogger outreach.
Teller
Wells Fargo
05.2018 - 06.2019
- Balanced cash drawer daily and resolved discrepancies to provide accurate data regarding cash flow.
- Disbursed cash and checks accurately while maintaining security of cash drawers.
- Balanced cash drawers daily, identifying discrepancies and taking corrective actions as needed.
- Promoted a welcoming atmosphere in the branch by greeting customers warmly upon arrival and addressing them by name when possible.
- Answered customer inquiries regarding account balances, transaction history, services charges, and interest rates.
- Maintained cash drawer accuracy by conducting regular audits and implementing effective cash handling practices.
- Developed strong relationships with customers through exceptional service, fostering loyalty and trust.
- Contributed to a positive work environment by demonstrating professionalism, courteousness, and a strong work ethic.
- Completed highly accurate, high-volume money counts via both manual and machine-driven approaches.
Education
Bachelor of Arts - Liberal Studies
Arizona State University
Tempe, AZ05.2024
DOD Certification Public Affairs Specialist - Public Affairs And Public Policy Analysis
Defense Information School
05.2020
Associate of Applied Science - Business Management
Maricopa Community Colleges - Phoenix College
Phoenix, AZ12.2016
Skills
- Social Media Marketing
- Social Media Strategy
- Social Media Posting
- Brand Awareness
- Video Editing
- Content Generation
- Content scheduling
- Proficient in Adobe Premiere
- Digital Photography
Languages
Spanish
Full Professional
Timeline
Social Media Marketing Intern
ASU ARMY ROTC
08.2022 - 06.2024
Public Affairs Specialist
US Army
08.2019 - 07.2022
Teller
Wells Fargo
05.2018 - 06.2019
Bachelor of Arts - Liberal Studies
Arizona State University
DOD Certification Public Affairs Specialist - Public Affairs And Public Policy Analysis
Defense Information School
Associate of Applied Science - Business Management
Maricopa Community Colleges - Phoenix College
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