Summary
Overview
Work History
Education
Skills
Accomplishments
Hobbies
Timeline
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Rubyna Castaneda

FRISCO,TX

Summary

Territory Planning Program Management Distributor Management 16+ years experience in sales. Thrives in an environment that values servant leadership, high efficiency, personal dependability and organizational commitment. Established a proven track record in all aspects of sales and customer management. Demonstrated ability to capitalize on new business opportunities by leveraging key insights, problem solving skills, and effective team management skills, Strong communication and interpersonal skills, relating effectively with senior management and customers at all levels. Experienced sales rep with territory management and closing experience. Computer proficient with strong communication skills. Talented On Premise/Off Premise Sales Rep effective at building loyalty and long term relationships with customers while exceeding sales targets. Enthusiastic in sales and eager to contribute to team success through hard work, attention to detail and excellent organizational skills. Clear understanding of on and off Premise and training in non alcoholic, beer, and wine industry. Motivated to learn, grow and sale in on/off premise. Stays in connection with Distributors and Wholesalers through telephone, email and in marketing meetings. Ability to meet and over achieve goals by fiscal year end. Set up depletion goals per state to achieve fiscal end goals. Maintain relationships with all accounts in TX, LA, and OK. Self Driven, desire and ability to learn via various methods, with commitment to continuous education.

Overview

17
17
years of professional experience

Work History

Regional Sales Manager

TOAST SPIRITS
07.2013 - Current
  • Establish strong working relationships with key on and off-premise owners/managers/staff accounts.
  • Manage on-premise and off premise target account list Regionally for the Toast portfolio, states include Texas, Oklahoma, and Louisiana.
  • Facilitate on going bar and waitstaff educational programs for products in the Toast portfolio
  • Execute both sales and marketing activities to reach sales goals and drive brand growth
  • Manage shelf, pricing, display activity and retail standards at key off-premise retails to achieve set sales goals
  • Manage an agreed upon number of distributor sales teams to encompass both on and off premise
  • Manage budget allocations
  • Inspected inbound and outbound products for compliance with established industry standards, company policies and procedures
  • Collaborated with team to define business requirements for organizational processes, achieve productivity standards and adhere to accuracy standards
  • Identified and resolved distributor issues to encourage smoother procedures, more efficient workflow and overall business growth
  • Analyze current business plan, identified inefficiencies in existing processes, and tracked performance following implementation of improvements
  • Achieves monthly and annual sales targets while prioritizing and delivering experiences with partners and distributors.
  • Works closely with wholesalers and distributors to ensure all tasks are completed for suppliers in a timely manner

On-Premise spirit Sales Rep

REPUBLIC NATIONAL DISTRIBUTOR
01.2013 - 07.2013
  • Performs functions in accounts that would include new product distribution, back-bar placement, wells, menus and promotions
  • Under general direction, solicits business by personally visiting clients, attempting to interest prospective buyers and explaining the merit of product and its application.Recommend products to customers, based on customers' needs and interests
  • Familiarizes established accounts with new products and developments
  • Investigates and resolves customer complaints in accordance with company policy
  • Keeps information on competitive products, promotional matters, sales techniques, pricing and marketing policies
  • Informs company of competitive activity and conditions that would affect company interests
  • Prepares price quotations, delivery dates and service obligations
  • Prints Spirits/Wine list, table-tents and other lists as needed through print-tech support
  • Performs all related duties to setting-up, attending, and regulating nighttime bar promotion
  • Job duties include working nights and weekends on promotional activities and other account activities
  • Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic, and sales

Key Account Manager

ANDREWS DISTRIBUTING
08.2007 - 01.2013
  • Provide Critical On-Premise sales leadership across Dallas/Ft. Worth metroplex
  • Sales plan development, brand and channel strategy
  • Implementations, brand standard management and distributor communications
  • Increased sales 20% YTD and 18% in 2011 Increased distribution by 20% and 15% in 2011 Responsible for managing executive level distributor relationships, setting market specific objectives and development of the brand at the distributor with Red Bull
  • Manage budget of over $10k + to drive visibility, placement and volume Responsible for calling on 150+ On Premise accounts in my region and keeping the premium image and brand positioning for Red Bull in the Andrews Distributing portfolio
  • Responsible for handling all special events in my region for Red Bull in the Andrews Distributing portfolio
  • Provide brand education and product training to 150 DFW accounts and key customers Target and open new accounts within assigned territory; Analyze territory and account-specific business to clearly understand key business drivers Develop strong rapport with customers; identify their particular needs and their motivations to strengthen Red Bull brand presence within the account
  • Leveraged strategic planning to penetrate key accounts

Education

Associate of Applied Arts - GRAPHIC DESIGN AND MARKETING

The Art Institute
Dallas, TX
2003

Skills

  • Top-rated sales performance Strategic Event Planning
  • Negotiation skills Segment Penetration
  • Quality assurance Persuasive Selling
  • Competitive analysis Fact Based Selling
  • Customer targeting Market Analysis
  • Strategic partnerships Key Account Management
  • Partnership Building with distributors
  • Staff Training/Education
  • Account Management
  • Budget, Selling
  • Business, Sales
  • Competitive analysis, Strategic
  • Delivery
  • Staff Training
  • Event Planning
  • Leadership
  • Managing
  • Negotiations
  • Persuasive
  • Pricing
  • Quality assurance

Accomplishments

  • ON-PREMISE SALES TRAINING
  • Ice Berg Model
  • Handling 3 Cs Profit Planning
  • Flight Planning
  • SiPoCoBe Training
  • Perfect Blitz Outlet
  • Field sales Training
  • Marketing Blitz.

Hobbies

I love to read, cycling and I am an avid Dallas Cowboys fan!

Timeline

Regional Sales Manager

TOAST SPIRITS
07.2013 - Current

On-Premise spirit Sales Rep

REPUBLIC NATIONAL DISTRIBUTOR
01.2013 - 07.2013

Key Account Manager

ANDREWS DISTRIBUTING
08.2007 - 01.2013

Associate of Applied Arts - GRAPHIC DESIGN AND MARKETING

The Art Institute
Rubyna Castaneda