RUCHI KAPOOR

Versatile Marketing Specialist knowledgeable about both traditional and digital marketing strategies. Flexible team player highly effective at applying diverse skills to all areas of marketing. Self-directed marketing professional well-versed in different online marketing techniques. Proficient in affiliate marketing, messaging campaigns and other strategies. Familiar with creating and managing product landing pages and web stores. Talented Marketing Intern familiar with online and traditional marketing methods. Skilled in campaign development, trend tracking and project coordination. Dedicated to using appropriate language, graphics and marketing collateral to create effective messaging. Motivated Digital Marketing Intern brings team-focused approach to marketing contributions. Highly successful at implementing viral social media marketing across range of platforms. Adept at networking and creating contacts to bolster brand reputation.

• Digital Marketing & E-commerce Professional Certificate – Coursera
• Measure a Marketing Strategy using Facebook Insights - Coursera

SEO & SEM, Website Development, Google Analytics, Advertising Campaigns, Hootsuite, Facebook Insights, Microsoft Word, Pay per click advertising, Strong communication & leadership skills, Ability to work under pressure, Content Creation

• Search Engine Marketing
• Integrated Marketing Communication
• Applied Digital Media Planning & Platforms
• Implementing Marketing & Sales Strategies

Created my website and optimized it for SEO, Developed and launched a portfolio website utilizing Weebly platform, implementing Google Analytics for comprehensive tracking. Initiated and managed a Google AdWords campaign to enhance website visibility, optimizing through bot crawling techniques. Evaluated website performance on both desktop and mobile platforms using Google PageSpeed Insights. Orchestrated targeted traffic by inviting individuals to the website and meticulously analyzed traffic patterns through Google Analytics reports., https://ruchikapoorportfolio.weebly.com/ Created a Sales & Marketing strategy for Meta Quest, Conducted in-depth analysis of industry trends, competitive landscape, and core competencies within the VR headset market. Developed a comprehensive buyer persona and user journey to inform targeted marketing strategies. Strategized and crafted detailed campaign activities and a marketing calendar tailored to each stage of the product lifecycle (pre-launch, launch, engagement, post-launch). Executed SWOT analysis to identify strengths, weaknesses, opportunities, and threats, informing strategic decision-making. Recommended optimal media channels and devised tactics to measure key performance indicators (KPIs) such as Click-Through Rate (CTR), conversions, engagements, and reach., https://ruchikapoorportfolio.weebly.com/uploads/1/4/7/1/147125825/markering_assignment_meta_.pptx Digital Marketing Plan for Amazon Kindle, Developed a marketing strategy for Amazon Kindle for kids, highlighting a comprehensive grasp of digital channels, Key Selling Points (KSPs), and Key Performance Indicators (KPIs) essential for conversion optimization. Strategized considering Product Life Cycle (PLC) and target audience, while also presenting insightful recommendations and addressing judges' inquiries.