Rudolph Boateng
NY,NY
Summary
Innovative and growth-focused marketing leader with 7+ years of experience delivering exceptional marketing campaigns for industry-leading direct-to-consumer brands like Huel, Hismile, and Therabody. Expertise in leading internal teams through effective communication and structured processes, consistently exceeding company goals and achieving outstanding results. Ability to navigate complex challenges and drive success in a fast-paced, competitive market through decisive decision-making.
Overview
8
8
years of professional experience
Work History
Director of Growth
Revomadic (merger With G2G Media)
01.2023 - Current
- Led company to a 1,400% increase in revenue within the first 6 months.
- Surpass company revenue targets going from $100k/mo in revenue to $1.3M/mo in revenue within 6 months.
- Spent $600,000/mo in ad spend on paid social while bringing in a 3x return.
- Developed a system that increased our AOV by 62% and increased our LTV by 84%.
- Created a Brand Ambassador team of influencers which generates $150k/mo in recurring revenue.
- led a team of 25 through communication and decisive decision making to hit company KPIs.
- led a creative team of 7 through ideation and scripting to generate ads that brought in over $15 revenue.
- Increase our ROI by 75% through structure creative testing and effective scaling.
- Managed the brand's paid social channels including META and TikTok.
- Increase the brand's Conversion rate by 158% going from a 1.2% CVR to a 3.1% CVR
- Led weekly client facing calls demonstrating results and plan of actions.
Senior Growth Marketer
Hemon Media Group
05.2021 - 01.2023
- Managed and led marketing team of 20 media buyers.
- Managed $2.8 million in monthly ad spend on platforms that include META, TikTok and Google.
- Led the overall growth marketing for 11 brands within the agency, acting as a CMO for these brands.
- Client-facing for industry leading direct to consumer brands bringing in over $5M/month in recurring revenue.
- Led creative team of 10 within the agency through ideation and scripting which brought in 90M+ in revenue.
- Created new GTM strategies that resulted in a 58% increase in ROI
- Collaborated with the email marketing team to create flows that increase our remarketing efforts while also increasing our LTV for our partners.
- Helped establish a strong acquisition and retention funnel for brands that include Hismile, Kachava, Therabody, and Maelys,
CEO & Founder
Chewbacca Ball
05.2020 - 04.2021
- Created an innovative toy for dogs from scratch from ideation, to GTM strategy, to fulfillment.
- Created product market fit that drove in 12.5 million in revenue within the first 12 months
- Manged $300k/mo in ad spend on META and Google ads resulting in a 4x ROI.
- Led a small team of contractors through project management and decision making.
- Created email and SMS copy and flows form scratch which brought in $150k+/mo in revenue.
- Created new landing pages and PDP pages from scratch from ideation
- Led and created a brand ambassador program which brought in $2millon lifetime.
- Managed the logistics and finance side of the business.
Marketing Manager
New York Life Insurance Company
02.2019 - 04.2020
- Brought in $120M in insurance commissions for life insurance agents in the company through paid social social efforts.
- Managed filing up calendars for life insurance agents through META and Google ads.
- Spent $800k/mo in ad spend on META and Google for life insurance agents brining in a 10 ROAS on average.
- Led the feedback flows for the company in terms of clients booking calls with the agent and buying an insurance policy.
- Created all META ads from scratch from idea to scripting, to producing to editing.
- Created funnel and landing pages from scratch fro agents resulting in a 40% optin rate.
- Leading weekly client facing calls going over reports and plan of action.
Marketing Manager
investigroup
01.2017 - 01.2019
- Drove 150M in revenue for the investment company through META ads.
- Led a marketing team of 7 from ideation to execution.
- Led lead generation funnels from scratch to aid in client bookings.
Education
University At Albany
Albany, NYSkills
- Paid social (META, TikTok)
- Paid Search (Google)
- AD creative (idea scriptwriting, editing)
- Leadership (leading a team - communication)
- Client-facing (reporting, communication, leading calls)
- Email & SMS Marketing
- CRO landing page/PDP page building
- Data-driven decision-making
Accomplishments
Scaled REVO from $100k/mo to $1.3/mo in revenue within the first 6 months by creating a new GTM strategy and finding an new product market fit.
Passions
All American Track and
Field Athlete
Timeline
Director of Growth
Revomadic (merger With G2G Media)
01.2023 - Current
Senior Growth Marketer
Hemon Media Group
05.2021 - 01.2023
CEO & Founder
Chewbacca Ball
05.2020 - 04.2021
Marketing Manager
New York Life Insurance Company
02.2019 - 04.2020
Marketing Manager
investigroup
01.2017 - 01.2019
University At Albany
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