RUFUS WILLIAMS
Dallas,TX
Summary
- With 10+ years of experience in digital marketing in client serving roles, Rufus has proven skills in increasing customer engagement and business visibility in online searches through successful SEO strategies. Experienced in developing marketing initiatives, increasing business success and boosting revenue; excellent Skills analytical, organizational and decision-making abilities.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Marketing Coordinator
MGT Consulting Group
10.2022 - Current
- Coordinates creation and deployment of videos, social media posts and other marketing collateral.
- Provides creative graphic insight and ideas into internal and external marketing campaigns and deliverables
- Strengthened marketing programs to capture new business and take advantage of changing trends in client markets.
- Identified appropriate marketing channels and target customers for campaigns.
- Monitored trends in social media, industry and competitive landscape to create new material.
- Coordinated launch of media campaigns with marketing, communications and sales departments.
Digital Marketing Strategist
The Potter's House Of North Dallas
08.2020 - 09.2022
- Led projects to redesign web pages (Woman Thou Art Loosed & International Leadership Conference), diversify strategies and revitalize social media presence.
- Managed content distribution to online channels and social media platforms.
- Increased The Potter's House merchandise by 80% sales from the previous year and brand exposure by developing new packaging, collateral, and sales materials and optimizing target audience reach.
- Developed insights on marketing campaigns to assess performance against goals.
- Capitalized on industry and marketplace trends to strategize solutions and enhance business operations.
- Analyzed website data such as traffic, interactions, conversions and goals to find areas of improvement.
- Maintained day-to-day operations of our Shopify website with average of $25k in sales monthly and 240k visits per year.
Senior SEO Analyst
Advantix Digital
06.2018 - 04.2020
- Perform in-depth competitor reviews in regards to competitor activities.
- Brand Building including ad placement, keyword use, and landing page to understand.
- KPI Monitoring industry best practices.
- SEO Strategy Development.
- Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities.
- Provides SEO analysis and strategy recommendations in coordination with elements and structure of websites and web page design Education.
- Develop and implement link building/outreach campaigns, perform backlink analysis, opportunity identification, solicitation, and Master of Science in Organizational optimization Leadership.
Social Media Content Review Ana
Genpact
07.2017 - 06.2018
- Analyzed and reported social media and online marketing campaign results.
- Help to create and support marketing content for social media optimization(e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
- Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific
Marketing Manager
Hatching Hope Foundation
06.2013 - 05.2017
- Manage and develop community events with local companies 2019 including American Airlines, Wal-Mart, Corner Bakery, Kohl's, UPS.
- Develop digital marketing price-per-click campaigns to increase event awareness and organization interest utilizing SEO marketing strategies that are aligned with business targets.
- Manage and develop a team to handle and create sponsorship program marketing materials such as newsletters, press releases, informational brochures, etc.
- To garner grants, donations, and corporate sponsorship.
Education
Master of Science - Organizational Leadership
Argosy University
Orange, CA06.2019
Bachelor of Arts - Communication Studies
Bowling Green State University
Bowling Green, OH12.2009
Skills
- Content Development
- Research
- Keyword Optimization
- Brand Building
- SEO Strategy Development
- Marketing Strategy
- Strategic Planning
- Data Collection and Analysis
- KPI Monitoring
Certification
- Google Analytics
- User Experience Design-Southern Methodist University
- Portfolio : https://rufusw126.wixsite.com/rufus-williams
Timeline
Marketing Coordinator
MGT Consulting Group
10.2022 - Current
Digital Marketing Strategist
The Potter's House Of North Dallas
08.2020 - 09.2022
Senior SEO Analyst
Advantix Digital
06.2018 - 04.2020
Social Media Content Review Ana
Genpact
07.2017 - 06.2018
Marketing Manager
Hatching Hope Foundation
06.2013 - 05.2017
Master of Science - Organizational Leadership
Argosy University
Bachelor of Arts - Communication Studies
Bowling Green State University
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