Rufus Woods
Atlanta,GA
Summary
Sales leader with 11+ years of experience managing multi-location sales operations, developing high-performing teams, and driving profitable revenue growth across the Southeastern United States. Strong background in customer strategy, cross-functional collaboration, operational alignment, and market expansion. Proven ability to lead organizations through change, strengthen customer relationships, and deliver results in competitive, KPI-driven environments.
Overview
15
15
years of professional experience
Work History
Startup Founder / Regional Sales Leader
Plug Smart Automation
05.2023 - Current
- Lead sales operations across multiple Southeast territories, overseeing revenue production, staffing, P&L, and customer fulfillment.
- Developed and executed market-driven strategies achieving double-digit year-over-year revenue growth.
- Built training, onboarding, and performance systems that increased rep productivity and reduced turnover.
- Managed partnerships with national brands (Brinks Home, ADT) ensuring KPI alignment and service quality.
Regional Sales Manager
Security Expert Consulting (ADT Authorized Retailer)
01.2022 - 05.2023
- Managed regional sales performance across Atlanta and Chattanooga with 20+ in-home sales representatives.
- Implemented regional strategies that improved revenue performance, close rates, and customer acquisition.
- Conducted field coaching, performance reviews, and KPI-driven development programs.
- Collaborated with operations and marketing to optimize territory performance and customer experience.
General Manager
50 Floor
01.2024 - 05.2024
- Directed sales, customer service, and installation operations generating more than $1.2M in monthly revenue.
- Oversaw scheduling, inventory control, and cross-department workflow improvements.
- Strengthened collaboration between sales, operations, and service teams to improve customer satisfaction and reduce inefficiencies.
Director of Sales
Affinity Integrated Solutions (ADT Authorized Retailer)
03.2021 - 01.2022
- Led sales operations across nine branches in six states, including forecasting, quota management, and performance oversight.
- Developed annual sales strategies, competitive analyses, and market expansion initiatives.
- Improved alignment across sales, recruiting, operations, and training functions to support growth.
- Mentored sales managers and branch leaders to increase consistency and accountability.
Director of Training and Recruitment
Affinity Integrated Solutions (ADT Authorized Retailer)
05.2020 - 03.2021
- Built and led the company’s corporate sales training system, scaling the salesforce from 23 to 87 representatives within one year.
- Managed onboarding, instructional development, and multi-location training operations.
- Designed evaluation tools that shortened ramp time and improved sales competency.
Regional Sales Manager
Affinity Integrated Solutions (ADT Authorized Retailer)
06.2019 - 05.2020
- Oversaw sales and operations across five branches, managing 35+ representatives and multiple managers.
- Implemented KPI-driven coaching strategies that delivered 100% year-over-year revenue growth.
- Strengthened regional processes, communication, and performance consistency.
Branch Sales Manager
Affinity Integrated Solutions (ADT Authorized Retailer)
10.2016 - 06.2019
- Built a new branch from launch into the #1 office companywide within 14 months.
- Recruited, trained, and developed a 12-person sales team using performance-based coaching.
- Achieved 100% territory growth through market development and customer-focused strategies.
Residential Sales Representative
ADT
05.2014 - 07.2016
- #8 nationally; 224% of quota.
- Led regional coaching for 20+ reps.
Business Account Executive
Comcast Business
09.2013 - 01.2014
- Exceeded quota; SMB door-to-door and cold calling.
Direct Sales Representative (MDU)
Comcast
05.2011 - 09.2013
- Top 10 Southeast; 125% quota.
- Managed property manager/MDU relationships.
Education
University of Memphis
Memphis, TNSkills
Sales Leadership Multi-Location Operations Territory Management Revenue Growth Key Account Strategy Team Development
P&L Oversight Cross-Functional Alignment Customer Satisfaction Forecasting & Planning Sales Training Performance Coaching
Market Expansion Process Improvement KPI Management CRM Utilization
Languages
English
Native or Bilingual
Timeline
General Manager
50 Floor
01.2024 - 05.2024
Startup Founder / Regional Sales Leader
Plug Smart Automation
05.2023 - Current
Regional Sales Manager
Security Expert Consulting (ADT Authorized Retailer)
01.2022 - 05.2023
Director of Sales
Affinity Integrated Solutions (ADT Authorized Retailer)
03.2021 - 01.2022
Director of Training and Recruitment
Affinity Integrated Solutions (ADT Authorized Retailer)
05.2020 - 03.2021
Regional Sales Manager
Affinity Integrated Solutions (ADT Authorized Retailer)
06.2019 - 05.2020
Branch Sales Manager
Affinity Integrated Solutions (ADT Authorized Retailer)
10.2016 - 06.2019
Residential Sales Representative
ADT
05.2014 - 07.2016
Business Account Executive
Comcast Business
09.2013 - 01.2014
Direct Sales Representative (MDU)
Comcast
05.2011 - 09.2013
University of Memphis