Summary
Overview
Work History
Education
Skills
Certification
Speciality
Linkedin Profile
Career Overview
Personal Information
Timeline
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RUFUS PRADEEP CHARLES

Aurora,IL

Summary

Rufus is an innovator who can identify and pursue new business opportunities in different markets. He has a strong work ethic, a persistent attitude, and a keen attention to detail. He can communicate effectively with senior executives and align the strategic vision with the operational execution.

He is driven by curiosity and always seeks to learn "What's next?" He is efficient, organized, and disciplined. Rufus values relationship selling and has exceptional skills to establish trust and rapport with stakeholders and leverage the right support and craft a story to win.

Rufus has over 10 years of software sales experience and has sold across APAC, India, MENA, and US regions. He has a passion for technology that led him to become a certified AWS solution architect. Rufus is an avid fan of SAP and enjoys selling SAP solutions in the market.

He has a proven track record of closing million-dollar deals and has shown success in building a new business, account management, and channel management for medium to large enterprises.

Overview

15
15
years of professional experience
1
1
Certification

Work History

AVP Sales & Strategic Partnerships

Codeforce360
01.2024 - 05.2024

Key responsibilities:

  • Built and maintained strategic relationships with key decision-makers in the Procurement and Contingent workforce space through targeted event attendance and networking
  • Fostered collaborative partnerships with top System Integrators (SI's) and Managed Service Providers (MSPs) to drive business growth
  • Led and mentored a high-performing team to generate quality leads and fuel the sales funnel, resulting in significant revenue growth
  • Conducted virtual meetings with clients to deliver comprehensive solutions and showcase Codeforce's expertise
  • Successfully implemented sales strategies to penetrate targeted accounts, expanding our customer base
  • Spearheaded the transition from Zoho CRM to Hubspot, streamlining our sales operations and enhancing efficiency
  • Utilized LinkedIn Navigator and Hubspot to drive lead generation and sales engagement
  • Travel extensively (over 80%) nationwide to build relationships and drive business growth
  • Developed compelling presentation decks and case studies highlighting Codeforce's capabilities and success stories
  • Served as a thought leader in the contingent workforce industry, speaking at prominent events and sharing expertise
  • Contributed to the organization's P&L team, driving strategic decision-making and revenue growth

Reason to Leave:

Company restructuring and layoffs: My position was eliminated due to company-wide restructuring and downsizing efforts

Sales and Operations Head

Indus Novateur Inc
03.2023 - 01.2024

Key responsibilities:

  • Establish Indus Novateur as a premier SAP partner in the US region, driving strategic growth and market presence.
  • Serve as a key executive leadership team member, shaping the company's US strategy and direction.
  • Deliver revenue growth of $2 million in FY 23-24, driving business success and profitability.
  • Foster strong relationships within the SAP ecosystem, ensuring collaborative success.
  • Guide customers in finding optimal business solutions tailored to their industry-specific needs.
  • Identify and pursue new business opportunities within the installed base, greenfield, and brownfield projects.
  • Focus primarily on mid-market growth with SAP Business One, Grow with SAP, and Rise with SAP, complemented by a secondary focus on cloud products like Ariba and SuccessFactors.
  • Lead strategic partnership development, driving mutually beneficial collaborations.
  • Spearheaded monetization efforts for Optimizely, an e-commerce product tailored for large enterprises.
  • Ensure seamless day-to-day operations, managing complex contract negotiations and coordinating with offshore teams for pre-sales and sales activities.
  • Leverage tools like LinkedIn Sales Navigator and Apollo to generate new leads and drive business growth.


Key Achievements:

  • Successfully closed a significant deal within the first quarter, demonstrating swift impact and revenue growth.
  • Fostered strategic partnerships with key e-commerce vendors, payment systems, and SAP partners, expanding our ecosystem and capabilities.
  • Established a new hosting partner for cloud deals, enhancing our cloud offerings and scalability.

Freelance-Sales Development Representative

Up Collective
02.2023 - 03.2023

Key responsibilities:

  • Identifying and engaging with professionals interested in harnessing the potential of process automation in the financial sector
  • Educating prospects on the transformative benefits of Robotic Process Automation (RPA) and its ability to drive a positive Return on Investment (ROI)
  • Guiding interested individuals towards demo-level exploration, empowering them to experience the value firsthand
  • Leveraging cutting-edge tools like ZoomInfo, LinkedIn, and Aircall to generate high-quality leads and drive outreach efforts
  • Averaging over 30 calls per day, with a results-driven approach that yields commission on a per-lead basis

Super Dad Army

Planned Career Break
06.2017 - 01.2023

In 2017, I made a deliberate choice to prioritize my family's needs, becoming a full-time caregiver to reunite our global family in the US. This decision led to a temporary pause in my professional journey, as I awaited a work visa. Now, I'm eager to re-enter the workforce, armed with new skills and a fresh perspective.

Through this experience, I've developed enhanced listening skills and patience, while also updating my knowledge of cutting-edge technologies across various industries. To support my professional re-entry, I've completed certifications on LinkedIn, including the AWS Cloud Practitioner and Solution Architect Associate exams.

As I return to the professional world, I seek a positive work culture that fosters career growth and advancement opportunities. My aspiration is to leverage my technical expertise in a customer-facing role, utilizing my storytelling skills to connect with clients and drive meaningful solutions.

Regional Sales Manager

Kaar Technologies Pvt Ltd
03.2016 - 05.2017

Key responsibilities:

  • Spearheaded the design and implementation of a comprehensive territory and opportunity development plan to drive new business growth in the Oman region
  • Accountable for achieving a target of USD 2 million in revenue for FY 16-17
  • Responsible for identifying, developing, and nurturing new opportunities, as well as cultivating and expanding existing accounts
  • Developed and executed strategies to increase revenue and ensure exceptional customer satisfaction
  • Ensured timely account receivables collection within 90 days from all customers
  • Met sales operations objectives, including funnel development, weekly reporting, and CRM compliance
  • Collaborated with Marketing to execute and follow up on marketing campaigns, events, and trade shows
  • Fostered strategic partnerships and cultivated mutually beneficial relationships
  • Worked closely with Presales and COE teams to design tailored solutions, license components, and ensure accurate costing sheets
  • Utilized expertise in selling SAP Manufacturing solutions, including SAP MII, to drive business growth and customer success

Business Consulting Manager

Kaar Technologies Pvt Ltd
03.2015 - 03.2016

Key responsibilities:

  • Collaborated with the SAP Services team to identify and pursue new business opportunities, aligning Kaar's core expertise with SAP's services portfolio
  • Educated the SAP Services team on Kaar's recent wins and areas of expertise, ensuring a strong partnership
  • Accountable for achieving a revenue target of $1 million for FY 15-16, exceeding which became a key achievement
  • Worked closely with Marketing to execute targeted campaigns, mailers, and workshops, keeping the Services team informed about Kaar's expertise and successes
  • Facilitated alignment between Kaar Management and the Services management team through strategic workshops
  • Ensured timely responses to queries and RFPs, coordinating with the Global GPO office of SAP in Europe as needed
  • Collaborated with Presales to develop tailored solutions, ensuring compliance with RFP requirements and accurate costing

    Achievements:
  • Acquired three new logos for Kaar in FY 16-17, expanding our customer base
  • Exceeded the revenue target of $2 million for FY 16-17, demonstrating exceptional performance
  • Established a new line of business, generating revenue in FY 15-16 and driving business growth"

Senior Sales Manager

Uniphore Software Systems Pvt Ltd
04.2013 - 12.2014
  • Spearheaded the setup and growth of the newly established UAE office, driving new business opportunities and revenue generation
  • Accountable for achieving a target of USD 1.5 million within the assigned territory, focusing on strategic industries such as Banking, Aviation, and Contact Centers
  • Identified and recruited local channel partners to expand our market reach and revenue streams
  • Collaborated with cross-functional teams, including engineers and presales, to deliver tailored solutions meeting customer needs
  • Provided timely market feedback and insights to inform marketing and product development strategies
  • Managed the entire sales cycle, from lead qualification to contract negotiations and closure, ensuring a seamless customer experience
  • Effectively communicated Uniphore's unique strengths in Speech technologies, differentiating us from competitors and driving customer success

Country Manager

Interpacific Data Management Ltd
04.2011 - 09.2012

Key responsibilities:


  • Established and grew Interpac's business presence within the region
  • Identified and partnered with telephony distributors to expand market reach
  • Provided timely education and updates on products and services to channel partners
  • Coordinated presales and technical support with the Philippine office
  • Managed key banking accounts, including Citibank and Standard Chartered
  • Delivered Level 1 support to customers, ensuring prompt resolution of issues
  • Achieved a sales target of USD 500,000 within the assigned territory
  • Managed the entire sales cycle, from lead qualification to contract negotiations and closure
  • Contributed to strategic decision-making as a member of the regional revenue growth committee
  • Collaborated with the Hong Kong operations head on customer maintenance and database management

Achievements:

  • Exceeded sales targets, achieving the defined order book value
  • Successfully identified and recruited three key partners, generating regular orders and driving business growth

Business Development Executive

Eastcom Systems Pte Ltd
11.2009 - 04.2011

Key responsibilities:

  • Achieved a sales target of $250,000, driving revenue growth and business success
  • Spearheaded marketing efforts, crafting mailers, brochures, presentations, and campaigns to promote Alphatech services
  • Owned the entire sales cycle, from lead generation to closure, and identified new business opportunities
  • Fostered strategic partnerships with suppliers and business partners, ensuring timely deliverables and collaborative success
  • Sourced and onboarded new global suppliers, negotiating prices to meet business needs and requirements
  • Ensured seamless operations, delivering products and services on time, and maintaining exceptional customer satisfaction
  • Generated sales quotations and responded to RFQs in a timely and efficient manner
  • Managed and grew existing accounts, identifying opportunities to upsell and cross-sell additional products and services

Marketing and Sales Manager

Alphatech1 Pte Ltd
12.2008 - 08.2009

Key Responsibilities:

  • Developed and executed marketing strategies to promote Alphatech services, creating mailers, brochures, presentations, and campaigns to drive business growth
  • Led the end-to-end sales cycle, identifying and pursuing new business opportunities to achieve revenue targets
  • Collaborated with suppliers and business partners to ensure timely deliverables and seamless operations
  • Sourced and onboarded new global suppliers, negotiating prices to meet business needs and requirements
  • Ensured exceptional customer satisfaction by delivering products and services on time and to a high standard
  • Created sales quotations and responded to RFQs in a timely and efficient manner
  • Managed and grew existing accounts, identifying opportunities to upsell and cross-sell additional products and services to drive revenue growth

Education

Master in Business Administration -

James Cook University Singapore
01.2008

Bachelor in Engineering (Mechanical) -

Anna University
01.2006

Diploma in Mechanical Engineering -

Panimalar Polytechnic
01.2002

Skills

  • Operations Management
  • Channel Management
  • Internal Communications
  • Corporate Communications
  • Sales orientation
  • Sales team training

Certification

  • AWS Certified Cloud Practitioner, 2025
  • AWS Certified Solutions Architect-Associate (SAA 03)

Speciality

Speciality in opening new business in new geography

Linkedin Profile

https://www.linkedin.com/in/rufuspradeep/details/certifications/

Career Overview

A sales management professional with 9 years of experience selling enterprise software to large enterprises. Proven track record of closing million-dollar deals and have been successful in building new business and account management for billion-dollar companies.

Personal Information

  • Title: Solution Sales Professional
  • Visa Status: EAD valid till 2025

Timeline

AVP Sales & Strategic Partnerships

Codeforce360
01.2024 - 05.2024

Sales and Operations Head

Indus Novateur Inc
03.2023 - 01.2024

Freelance-Sales Development Representative

Up Collective
02.2023 - 03.2023

Super Dad Army

Planned Career Break
06.2017 - 01.2023

Regional Sales Manager

Kaar Technologies Pvt Ltd
03.2016 - 05.2017

Business Consulting Manager

Kaar Technologies Pvt Ltd
03.2015 - 03.2016

Senior Sales Manager

Uniphore Software Systems Pvt Ltd
04.2013 - 12.2014

Country Manager

Interpacific Data Management Ltd
04.2011 - 09.2012

Business Development Executive

Eastcom Systems Pte Ltd
11.2009 - 04.2011

Marketing and Sales Manager

Alphatech1 Pte Ltd
12.2008 - 08.2009

Master in Business Administration -

James Cook University Singapore

Bachelor in Engineering (Mechanical) -

Anna University

Diploma in Mechanical Engineering -

Panimalar Polytechnic
RUFUS PRADEEP CHARLES