Ruixin Mao
Castro Valley,CA
Summary
Results-driven and detail-oriented Marketing professional with 10+ years of experience building strategic branding plan and successful marketing campaigns to drive brand awareness, aggressively grow customer base, and cement industry dominance for demanding customers. Demonstrated excellent capability to develop various content and manage multichannel marketing outlets. Exceptional capability utilizing data analysis to significantly improve digital marketing performances. Outstanding communication skills with the ability to relate to and work with diverse people. Creative Marketing Director with expertise across email campaigns, public relations, social media and event planning. Successfully managed united teams to achieve aggressive goals and produce results. Keen insight into digital marketing campaigns, planning and public relations.
Overview
16
16
years of professional experience
1
1
Language
Work History
Operating Director/Marketing Director
Magic Touch Associates Inc
South San Francisco, CA
09.2020 - Current
- Strategically re-brand the business to attract more diverse clientele
- Monitor online ordering platforms performance and strategize a mix of promotions to keep consistent sales increase of 8% within 3 months
- Revamp the company website to modernize the presence and improve the UI experience by streamlining the online ordering process
- Boost brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
- Lead and monitor all mobile marketing platforms, i.eFB, IG, TickTok, Little Redbook, etc.,
- Form cloud kitchen partnership with DoorDash as the first Cantonese restaurants and lead multiple-phase menu and products development, which has been generating 5-digit figure monthly revenue
- Periodically review available software to expand revenue streams, such as the event management software
- Supervise the eCommerce department and single-handedly build the shipping fulfillment department, which sales has attributed 11% of the total monthly online store sales
- Cultivate a strong and sustainable network of delivery partners and group sales partners to optimize sales growth
- Create various formal documents, including various legal document, product presentation, commissary SOP and safety handbook, and compelling marketing content with succinct verbiages, such as blogs, newsletters, press release, etc.
Director of Marketing
Beihao Bio Inc
Union City, CA
02.2018 - 09.2019
- Created and implemented revenue-generating marketing strategies in CPG industry
- Conceptualized and executed various marketing campaigns, both online and offline, to have increased brand followers by 65% within a year
- Spearheaded and strategized master media calendar include seasonal marketing promotions, paid media, and engaging content on various digital marketing channels to target a diverse range of clientele
- Strategically identified, prioritized, and planed pertinent industrial trade shows as an exhibitor to significantly increase brand awareness and attract large buyer accounts, such as Neiman Marcus, and Walmart
- Oversaw and optimized eCommerce accounts at Amazon, Jet.com, Yamibuy.com, etc.,
- Supervised 2 website overhauls by managing and supervising internal and external teams
- Periodically analyze and ameliorate digital marketing performance to have increased CTR by 5%
- Created a nurturing environment for the Marketing team to encourage productivity and personal accountability
Director of Operations
International Culture Exchange Group
Fremont, CA
10.2014 - 02.2018
- Planned, produced, marketed, and managed events generated multi-million-dollar in ticketing sales
- Effectively organized, assembled, and arranged resources to manage multi-million-dollar production budgets
- Reviewed and approved various marketing and legal document, i.e
- Press release, website content, and contracts, both in English and Chinese
- Demonstrated exceptional capability to prioritize and organized tasks in the shortest, most efficient manner
- Procured, and coordinated various vendors for all related event logistics, including building materials, printed event collaterals and promotional souvenirs, transportation, VIP reception necessities, etc
- Oversaw website re-design, and updated content to coordinate with timelines of each stage of the event
- Oversaw event marketing strategies including on various social media sites, as well as media buys
- Designed and oversaw event attendee feedbacks to continuously improve quality of the event experience
- Reviewed and processed invoices against initial POs and finalized financial settlements with concerning vendors
- Explored various channels to recruit professional talents for various positions
- Worked collaboratively with functional leaders to implement new procedures and corrective actions to improve quality.
Associated Producer
International Special Attractions
Beverly Hills, CA
11.2006 - 07.2012
- Co-produced/managed events in various cities with 3-party partners include convention centers and resorts, and theatres to entertain local communities
- Economically budgeted each event to conserve 5%~8% of the budgeted production cost
- Planned logistics arrangements for the events, including building materials, in-show display, promotional souvenirs, VIP receptions, staff badges, etc
- Managed vendor selection and negotiated vendor contracts
- Coordinated digital marketing promotions, as well as media appearances, both on TV and newspapers
- Coordinate stage crews, load-in & loado-uts, stage technical crews for various theatre performances
- Promptly responded to unforeseen situations and resolved issues within the shortest period
Education
MBA - of International Marketing and Management
Elected Chief Operation Officer of Collegiate Entrepreneurship Organization, Obtained Distinguished Student Entrepreneur Award accredited by Dean
Bachelor of Economics - International Business
Skills
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Timeline
Operating Director/Marketing Director - Magic Touch Associates Inc
09.2020 - Current
Director of Marketing - Beihao Bio Inc
02.2018 - 09.2019
Director of Operations - International Culture Exchange Group
10.2014 - 02.2018
Associated Producer - International Special Attractions
11.2006 - 07.2012
Crummer Graduate School of Business, Rollins College - MBA, of International Marketing and Management
Qingdao University - Bachelor of Economics, International Business