Rumman Birteez
East Meadow,NY
Summary
Highly articulate and organized professional with over 12 years of experience in decision making, strategic planning, and growth analysis. A mastermind in marketing with a deep diving approach to achieving goals, sales-centric, and adept at driving business success through effective strategies.
Overview
14
14
years of professional experience
Work History
Strategic Director (Sales & Marketing)
Brand Means Business
09.2018 - Current
- Led strategic planning and execution of marketing campaigns, resulting in a 30% increase in brand visibility
- Utilized deep dive analysis to identify market trends and opportunities, contributing to a 25% revenue growth
- Spearheaded decision-making processes for product launches and market expansions, ensuring alignment with company goals
- Implemented sales-centric strategies, resulting in a 40% increase in sales conversion rates
- Developing and implementing sales and marketing strategies to drive revenue and customer acquisition
- Analyzing market trends, customer behavior, and competitor activities to identify opportunities for growth
- Leading a team to execute marketing campaigns, promotions, and advertising initiatives
- Collaborating with product development and operations teams to ensure alignment between sales/marketing efforts and product offerings
- Overseeing customer relationship management (CRM) initiatives to enhance customer retention and loyalty
- Setting and monitoring sales targets, KPIs, and performance metrics to measure the effectiveness of sales and marketing efforts
- Managing budgets and allocating resources effectively to maximize ROI
- Building and maintaining partnerships with external stakeholders such as vendors, agencies, and affiliates
- Providing leadership, guidance, and mentorship to the sales and marketing teams to foster a culture of excellence and continuous improvement
- Staying abreast of industry developments, emerging technologies, and best practices in e-commerce sales and marketing.
Portfolio Manager
BMW of Freeport
05.2016 - 08.2018
- Ensure Service Drive & Maintain Retention Customer Portfolio to keep Gross & maximizing Growth on Month to Month
- Filtering High Priority Customer Based on BPS – Lease, Finance, Cash & CPO
- Confirm, making Contact using all sorts of Communication to the Customers who are in End Up Lease status, Potential Buyer, Fruitful Prospect etc
- Ensure CSI (Customer Service Index), Good Scoring in Customer Survey Report, Ensure Service Excellence and Zero Complain
- Ensure Retain Customer by providing quality service and to promote more business through them
- Inventory Management
- Everyday Training Session for the Client Advisors
- Ensure 30 Calls/ Day
- Set Weekly, Monthly KPI (Key Performance Indicator) among all Client Advisor’s
- S W O T Analysis on One on One among Client Advisors
- Close Monitoring on Target Vs Achievement
- Initiatives on Business Development
- INTRODUCED Retention Roadmap 2016/2017 & Ideas on Promoting Sales in Service
- Referral” program among existing Customers by earning points and Grab Lucrative Gifts and Discount on Purchasing Vehicles
- Retention Roleplay
- BMW BOOMER – Sales Development Program in Service
- Taken Special Initiatives on Promoting Sales on Loaner & Demo Vehicles
- Oversaw marketing team in developing and implementing strategic initiatives to achieve company objectives
- Analyzed market data and conducted growth analysis to identify areas for expansion and optimization
- Acted as a key decision-maker in product development and pricing strategies, resulting in improved profitability
- Articulated marketing plans and objectives to stakeholders, garnering buy-in and support for initiatives.
MANAGER (Sales & Marketing)
TELENOR ASA - Grameenphone
09.2009 - 02.2016
- End to End support to the customer Case agents with providing expert opinions on processes Policies and Initiatives
- Also visits different Touch Points to provide hands on learning and Mock Test
- Responsibility: Employee Service Management, Involvement & empowerment, establish customer friendly processes, campaign management and efficient information flow
- Evolve new concepts, follow up strategy & plans
- Set KPI (Key Performance Indicator)
- Worked as touch point for New Service from Customer Service, commercial
- Competence Mapping Tool introduction, CS, Commercial
- Employee E Based Learning Program launch, E Portal for CS Employees
- Inspiring leadership framework (structured leadership practice in the division)
- Introduce 'Inform & Involve', an inspiring employee event on monthly
- 121 Dialogue Improvement and Feedback Process & Tool
- Introduce Talent Management Framework in Customer Service
- Introduce Personal Development Roadmap for every employee of CS
- Facilitate Internal Value Creation (IVC) among employees
- Program initiator of KENEXA Survey for employees
- Department: People & Process Development
- Enforce a motivating environment, managing employee & cultural events, ensure customer friendly processes, evolve new concepts, following up strategy, projects, campaigns as well as efficient information flow for the division
- Responsibility: Employee Service Management
- Involvement & empowerment
- Establish customer friendly processes, campaign management and efficient information flow
- Evolve new concepts, follow up strategy & plans
- Department: People & Process Development
- Knowledge/skills, competence, and leadership development of the employees of Customer Service through training & other initiatives
- Provide training for both managerial and functional
- Responsibility: Training both Functional and Managerial
- Training Materials Development
- Competency Mapping
- Training Need analysis
- Follow up mechanism.
Education
Master of Business Administration - Human Resources & Marketing
Skills
- Organizational Skills
- Decision Making
- Strategic Planning
- Growth Analysis
- Marketing Mastery
- Sales Centricity
- Business Planning
- Project Management
- Business Development
- Contract Negotiation
- Creativity and Innovation
- Strategies and Goals
Accomplishments
'NY State Assembly Citation' for Integrated Technology to fellow Small Business Owners of the community.
Affiliations
- Worked As Business Development Officer In GULF AIR
- Professional Achievement: Outstanding Effort Award' – Let's Win, Best Performing TEAM (under my Leadership - 2012)
- Business Development Initiatives: Taken 28 Business Initiatives for People & Revenue. among them, Revenue Basket Campaign, Running Wheel, First Come Fast Serve and many more Campaign is recognized in many ways by Head of Region & other stake holders. (2015) going paperless.
- People Development Initiatives: Presentation Skill, Leadership skill by creating two Teams (Stealth & Avenger), Communication Enhancement program, Personal Analytical Training & Know Thyself program (Confident Building Program)
- SYL Int'l University: Served as a part time Recruiter & Lecturer in SYL Int'l University of Teachers & Student Councilor.
- Journey Maker: Served as an Instructor of this training Institute. Subject: Human Capital Manager.
- Training
- Effective Communication
- Effective Feedback
- Problem Solving & Decision-making skills
- Neuro Linguistic Training
- Train to the trainers
- Lean Six Sigma Yellow Belt Training
Languages
Hindi
Professional Working
English
Full Professional
Bengali
Native or Bilingual
Urdu
Professional Working
References
References available upon request.
Timeline
Strategic Director (Sales & Marketing)
Brand Means Business
09.2018 - Current
Portfolio Manager
BMW of Freeport
05.2016 - 08.2018
MANAGER (Sales & Marketing)
TELENOR ASA - Grameenphone
09.2009 - 02.2016
Master of Business Administration - Human Resources & Marketing
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