Ruobing Li
Anhui,China
Summary
Experienced content creator and marketer with a demonstrated history of working in the media production industry. Accomplished in interviewing, video production, social media management and content marketing.
Overview
7
7
years of professional experience
Work History
Public Relations Specialist
Rendr Physicians
02.2021 - 11.2022
- Delivered program information to public by presenting press releases, conducting media campaigns and maintaining program-related web sites.
- Identified customer needs through market research and analysis and developed forward-thinking strategies.
Social Media Specialist
SinoVision
09.2018 - 02.2021
- Created content for the SinoVision website, APP and YouTube channel, including more than ten breaking news and feature stories with over 100k read/view.
- Improved user traffic and engagement by adjusting news topics, optimizing keywords and rewriting headlines and descriptions.
- Tripled number of YouTube subscribers in four months by initiating and promoting new columns based on channel's reach data and user engagement data.
Television News Reporter
SinoVision
06.2015 - 02.2021
- Conducted in-depth interviews and created multi-media feature stories in various topics, including politics, finance, real estate, education etc.
- Covered international events, including UN General Assembly, and interviewed public figures, including former Secretary of Transportation Elaine Chao.
- Supervised fellow reporters at Queens office.
Education
Master of Arts - Magazine, Newspaper And Online Journalism
Syracuse University
Syracuse, NY08.2015
Skills
- Adobe Premiere Pro/Final Cut Pro/Photoshop/Adobe After Effects
- Google Ads/Google Analytics
- CMS
- Marketing
- Social media platforms: Facebook, Instagram, WeChat, Weibo
- Storytelling
- Researching
- Microsoft Office
Accomplishments
- CUNY's 2018 Ippies Awards Nominee for Best Video
- CUNY CCEM Business Reporting Fellowship
Timeline
Public Relations Specialist
Rendr Physicians
02.2021 - 11.2022
Social Media Specialist
SinoVision
09.2018 - 02.2021
Television News Reporter
SinoVision
06.2015 - 02.2021
Master of Arts - Magazine, Newspaper And Online Journalism
Syracuse University
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