Rup J Goswami

• Lead all outward and inward facing communications and research for Insurance at EXL ($750M in Revenue)
• Tasked with revamping marketing campaigns, lead-generation, and analyst / advisor relations across US, Canada, UK, Europe and APAC

- Lead all outward and inward-facing marketing, communications, and research initiatives for the largest Business Unit at EXL ($370M in Revenue).

- Direct global research efforts for Property & Casualty to anticipate client needs and align product & service portfolios with evolving market demands.

- Successfully revamped marketing campaigns, resulting in an 83% conversion rate in large deals.

- Led over 30 high-profile successful lead-gen campaigns, increasing relevant content creation and research output by 500%.

- Converted 50+ new deals as solution lead and revamped the website by creating buyer persona-based funnels.

- Led Analysts RFI responses with 100% leader placements.

• Achieved ~40% revenue growth with 100% NPS score for over a decade in several very large accounts, primarily focused on Finance & Accounting.
• Demonstrated expertise as a hunter and farmer, selling into and continuously growing several of EXL's largest accounts
• Managed the largest new-age Media and Insurance acounts.
• Established relationships with CXOs at Fortune 100 Insurance, Media & Communication, and Banking clients.
• Specialization in digital & traditional media, Fintech, Transformation, Data & Analytics, and Consulting

• Drove large and intricate Data & Analytics projects for Fortune 100 corporations, delivering approximately $500M in top-line and bottom-line impact.

• Orchestrated and coordinated efforts of 50,000+ personnel in automating 2500 petroleum retail outlets across India for a petroleum & chemicals client with an ~$100Bn revenue.

• Helped launch CitiFinancial's first Home Loan product and managed CitiFiniancial's largest Direct Sales Agent in India