RUSLAN MOGILEVETS
CA
Summary
Digital Product Manager hyper-focused on digital technologies with experience in product management, digital marketing and strategy, brand engagement, and execution of digital products and services. I’m passionate about crypto currency, Blockchain technology and its impact on the future of the Fintech and the world finance.
Innovative and proactive, offering over 12 years of experience generating and converting leads, brand building and content engagement, partnering with lines of businesses and vendors to identify innovative digital opportunities that drive customer and business value. Highly skilled in digital product cycle development, project management and strategic planning with exceptional expertise in various industries and top-notch communication abilities. Proficient in monitoring business trends and capitalizing on emerging opportunities.
Overview
21
21
years of professional experience
3
3
Certifications
1
1
Language
Work History
Head of Digital Marketing, Brand Strategy
SMP Robotics
San Francisco, CA
01.2020 - Current
- Guide all SMP Robotics' digital initiatives and business efforts resulting in substantial impact generating new business prospects and leads locally and in overseas markets
- Establish and manage brand building B2B & B2C PPC/SEO/SMM campaigns to create distinct digital presence and fuel business growth of opportunities
- Collaborate cross-functionally with business development team, manage vendors and PR agency engagement
- Coordinate efforts in creating brand building roadmap with emphasis on company's brand and product expansion into robotics technology niche
- Mastermind highly successful digital strategies for various Social Media platforms to attract customer engagement
- Proactively engage with clients, vendors and PR media by phone, email and in-person, which helped established long-term, lucrative relationships
AVP, Digital Product Manager
Wells Fargo
San Francisco, CA
2013 - 2021
- As Digital Product Manager and responsible for managing Wells Fargo Marketing Brand Strategy publicly facing and internal digital properties.
- Worked closely on R&D AR projects collaborating across Wells Fargo Enterprise Marketing and Innovation Group resulting in deployment across several Wells Fargo museums.
- Drove projects through matrixed organization from business initiative to successful completions and legal approvals (Aprimo) by collaborating with teams in Scrum sessions, Jira and Business Skype.
- Administered Marketing Brand Strategy presence on SharePoint portals – Stagecoach, Sponsorships, Heritage, WellsWare, and Heritage Marketing & Museums.
- Collaborated with Wells Fargo Enterprise Digital Governance, Integrated Marketing on risk compliance and digital product launches, phase rollout plans, project roadmaps, and phase execution.
Digital Marketing Manager, Lead Generation
Active Net
San Francisco, CA
2008 - 2013
- Guided digital marketing strategy and development, customer acquisition and lead generation.
- Managed day-to-day execution of SEM/PPC managing Google AdWords, Yahoo AdCenter and Email Marketing (Marketo, Exact Target, & Mail Chimp etc.) campaigns.
- Played key role in generating over 1 million users and achieving high open and CTR through customer journey/funnel.
- Customer Acquisition &,.
- Designed and executed digital marketing funnel strategies across social media, email marketing, landing pages, and websites.
- Led marketing efforts in SEO Keyword-Content research and PPC campaigns analyzing to identify scalable, ROMI-positive SEM solutions.
- Generated actionable web optimization metric reports, insights, conclusions and recommendations Brand & Business Strategy.
- Created distinct digital presence to fuel the growth of a bold, technology-driven campaigns.
- Analyzed search data, GA dashboards and metrics to drive improvements in business performance.
- Worked with developers and vendors, ensuring seamless campaign execution in achieving optimal results.
Sr. Instructional Developer
Innovative Interfaces
Emeryville, CA
2001 - 2007
- Developed and implemented highly successful interactive eLearning webinars for the company's HR and external clients (NYPL) using Adobe Captivate, open-source Audacity application, applying the latest UI/UX and ADA standards, instructional design, and usability methods.
- Conducted product requirement elicitation sessions with subject matter experts, audio narrators, content writers, and external clients.
- Supported business growth eLearning strategy and digital product development.
- Administered Corporate Digital Asset Management portal – Symposia, its permissions, and team member access.
- Standardized and digitized enterprise software and new hire orientation eLearning solutions significantly reducing team member and client adaptation cycle.
Digital Content Consultant
E*TRADE
San Francisco, CA
01.1999 - 01.2001
- Led launching daily pre-IPO releases through ETRADE e-offering platform ensuring successful deployment of highly time and market sensitive client’s data.
- Developed template prototypes effectively implementing client's branding, content and data requirements.
- Streamlined development processes and online tools for business analysis and compliance teams.
- Managed highly secure financial customer's data using Oracle Business Intelligence Tool.
Education
Social Media Marketing Strategies, UC Berkeley - undefined
Data Visualization, UC Berkeley - undefined
Strategic Marketing Analytics, UC Berkeley - undefined
Google Analytics Fundamentals Certificate - undefined
BBA - Banking & Finance
Kiev Polytechnic Institute
Skills
Product Management
undefinedAccomplishments
- Capitalized on untapped social media platforms such as LinkedIn to grow brand awareness, sales, and customer interactions.
- Grew social media audience 500% through grassroots marketing plans incorporating social media campaigns.
- Collaborated with team of eight in the development of several info video commercial projects.
Certification
Project Management, DVC
Timeline
Digital Marketing, UC Berkeley
02-2020
Head of Digital Marketing, Brand Strategy
SMP Robotics
01.2020 - Current
SharePoint Administrator, Wells Fargo
04-2015
AVP, Digital Product Manager
Wells Fargo
2013 - 2021
Project Management, DVC
05-2013
Digital Marketing Manager, Lead Generation
Active Net
2008 - 2013
Sr. Instructional Developer
Innovative Interfaces
2001 - 2007
Digital Content Consultant
E*TRADE
01.1999 - 01.2001
Social Media Marketing Strategies, UC Berkeley - undefined
Data Visualization, UC Berkeley - undefined
Strategic Marketing Analytics, UC Berkeley - undefined
Google Analytics Fundamentals Certificate - undefined
BBA - Banking & Finance
Kiev Polytechnic Institute
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