Russ Gooberman

SEO Lead for Silver Lake Digital Agency. Have optimized marketing language, metadata and local search for clients including John Wind (ecommerce) DClutterfly (home organization) and Civitas Capital Group.

For this work, Russ employs tools including Google Search Console (GSC), GA4, Ahrefs, Screaming Frog, Sensor Tower, Shopify's Smart SEO, Google Data Studio, Looker and Tableau.

SEO and ASO strategy leader in the crypto sphere. Optimized iOS & Google Play listings for Voyager Digital (exchange), rally.io (token issuer), Sense Chat (encrypted chat), and BitGo (prime custodian) to help them understand the crypto linguistic landscape. A/B testing of app icons, background & featured images, as well as deep analysis of competitors' app iconography and metadata. Funnel optimizations & delivery of KPI reports to management.

Tools used in for crypto clients included Sensor Tower, Google Sheets, Google Slides, Screaming Frog, Ahrefs and SEO Moz.

Investor and head of analytics and SEO for a rapidly expanding fitness analytics startup. From a home-based startup, Impact Wrap is now an industry leader in combat sports metrics and has expended to 110+ gyms in 20+ countries worldwide.

Tools used here included Charles Web Debugging Proxy, Google Search Console, Google Schema Validation Tool, Google Disavowal Tool, Sensor Tower, Google Ads, Facebook Business Portal and Hootsuite.

ASO Strategy for iOS & Google Play apps. Ran A/B Testing, KPI metrics, in-app & landing page optimizations. Ran $300k paid campaign via Chicago Tribune affiliates. Oversaw app store keyword and metadata translation into four alternate languages. Achieved an 800% organic increase in app impressions in iOS & 400% organic increase in app impressions in Google Play.

Tools utilized here included Sensor Tower, SQL, Google Sheets & Slides, GSC, Leanplum, Flurry, AppsFlyer, Google Play Console, Apple Search Ads, iOS app analytics and Amplitude.

Advised the NIH for its Precision Medicine Initiative, All of Us (joinallofus.org) via WONDROS. Provided optimized keyword sets based on competitor research, authored title tags & meta descriptions & provided key mapping for focus keywords throughout site architecture. Brought this program to the #1 global ranking for "Join all of us," keyphrase.

Tools utilized here include Screaming Frog, GSC, Google Ads traffic projections, SEO Moz and Google Schema Authenticator.