Russell Chen
East Elmhurst,NY
Summary
An accomplished marketing executive with over 15 years of experience in the technology industry, specializing in SaaS, mobile apps, e-commerce, growth digital marketing, cold-email marketing, lead generation, demand generation, paid media, A.I automation, loyalty and retention marketing, e-commerce b2b, b2c & DTC marketing & product marketing. Proven expertise in developing and executing comprehensive marketing strategies that drive customer acquisition, engagement, and retention. Skilled at building and leading high-performing teams, driving revenue growth, and cultivating a customer-centric approach. Adept at identifying market trends, translating them into actionable insights, and delivering exceptional results in competitive markets.
Overview
12
12
years of professional experience
Work History
Sr. Director of Growth Marketing, E-commerce & Product Marketing
HealthyLine
New York, NY
09.2022 - Current
- Developed and executed a comprehensive e-commerce growth strategy resulting in a 389% increase in total sales within 6 months
- Collaborated with the CEO to lead and supervise the e-commerce team, fostering a culture of innovation
- Continuously optimized user experience and conversion rate across digital platforms to maximize customer satisfaction and sales
- Collaborated extensively with various departments to ensure e-commerce efforts aligned with broader company objectives
- Proactively identified and implemented cutting-edge technologies and tools to enhance the e-commerce experience and boost sales.
Chief Marketing Officer–Growth & Product Marketing
Phly
New York, NY
05.2020 - 09.2022
- Developed and executed a customer/user-focused marketing strategy resulting in a 350% increase in customer acquisition and a 270% reduction in customer churn within one year
- Successfully launched 3 new SaaS mobile app products and managed end-to-end product marketing
- Implemented a data-driven approach to marketing, leveraging customer/user cohort insights and analytics to optimize campaigns and maximize ROI
- Oversaw branding initiatives, increasing brand awareness by 280% across target markets
- Built and mentored a high-performing marketing team, fostering innovation and collaboration
- Identified and cultivated strategic partnerships with complementary brands and industry influencers
- Conducted market expansion strategies and accelerated growth in untapped markets
- Specialized in crafting end-to-end cold-email campaigns with a consistent track record of achieving increased reply and conversion rates
- Proficient in leveraging AI-enhanced email personalization to increase reply rates significantly
- Implemented strategic email automations and aligned email campaigns with overall marketing strategies
- Focused on enhancing overall customer experience to increase customer loyalty and recurring revenue
- Developed a robust content marketing strategy positioning the brand as a thought leader.
Director of Marketing & Paid Media
Sawtooth Media Group
Meridien, ID
03.2018 - 05.2020
- Developed and managed marketing programs across various channels, resulting in a 478% increase in client ROI
- Utilized extensive experience working with large data sets to market effectively through various channels
- Led marketing research projects to generate valuable consumer insights
- Drove the execution of marketing programs from inception to completion
- Managed and optimized large annual marketing budgets, ensuring cost-effectiveness and a consistent ROAS of 3-25X
- Proficient in managing large agencies and handling budgets of varying sizes
- Extensive experience in constructing, managing, and overseeing large media & ad budgets
- Strong analytical skills, metrics-driven thinking, and the ability to influence effectively
- Google Certified with expertise in various digital marketing aspects
- Led go-to-market strategies resulting in significant increases in app downloads and user engagement.
Sr. Director of Growth Digital Marketing & Product Marketing
Emson
New York, NY
02.2016 - 03.2018
- Developed and executed a comprehensive growth digital marketing strategy resulting in a 450% increase in customer acquisition and a 450% increase in online sales within 3 months
- Led the e-commerce team to drive online revenue growth by 320% through various initiatives
- Implemented A/B testing and user behavior analysis to optimize the customer journey
- Oversaw all digital marketing efforts, including SEO, SEM, paid social media, email marketing, and content marketing
- Leveraged data analytics to identify high-potential customer segments and develop targeted marketing campaigns
- Collaborated with the product team to implement e-commerce enhancements
- Established and managed strategic partnerships with key e-commerce platforms
- Implemented email marketing campaigns that contributed to a 210% growth in repeat customer purchases
- Conducted competitive analysis to optimize pricing strategies for online products.
Director of Digital Marketing/Senior Media Buyer
SSM
New York, NY
01.2014 - 01.2016
- Translated client's goals into actionable and measurable digital marketing programs resulting in significant sales growth
- Managed media ad budgets, delivering multichannel campaigns across various platforms
- Created, managed, and edited content in a web-based environment
- Managed key team members and partners, including outside digital agencies
- Established, tracked, reported, and identified all KPIs and digital marketing goals
- Executed true omni-channel strategies and aligned digital and in-store customer experiences
- Proficient in Google Analytics and various digital marketing tools
- Extensive experience in outbound cold-calling and online lead generation strategies.
Business Consultant/Business Development Sales/Manager
First Data
Melville, NY
03.2013 - 01.2014
- Sold a suite of First Data solutions products and services to small and midsize businesses
- Focused on sourcing sales opportunities through partner relationships and self-generated leads
- Generated new sales opportunities by cold-calling on merchants and exceeded all sales quotas
- Expertise in payment processing solutions and consultative selling.
Digital Media, Online Marketing, Print Advertising; Senior Account Manager
H.I.B.U (formerly: Yell Global/Yellow Book)
New York, NY
10.2011 - 02.2013
- Accountable for all aspects of b2b & b2c digital media and print advertising new sales
- Effectively prospected small to medium-sized business decision-makers through various methods
- Heavy outbound cold-calling and outside face-to-face canvassing
- Proficient in online lead generation marketing strategies, SEO, SEM, and more.
Education
New York Institute of Technology
Skills
- Boundary Challenger & Self-Improvement
- Strong Interpersonal Skills & Team Player
- Cross-Functional Influence & Collaboration
- Key Performance Indicators
- Team Building and Motivation
- Data Analytics
- Stakeholder Relations
- Market Understanding
- Pipeline Development
- Prospecting Skills
- Reporting Expertise
- Contract Negotiation
- Business Planning
- Operations Management
- Business Development
- Logistics Management
- Budget Control
- Project Coordination
- Project Management
- Legal and Regulatory Compliance
- Capital Spending
- Strategic Planning
- Organizational Development
- Hiring and Retention
- Financial Reporting
- Script Review and Revision
- Company Guidelines
- Charismatic Leader
- Verbal and Written Communication
- External and Public Relations
- Negotiation
- Issues Resolution
- Contract and Vendor Management
- People Management
- Story Pitching
- Crisis Management
- Creativity and Innovation
Tel
908.415.1597
Mar Tech Stack And Technical Skills
- Google Certified
- Dropbox
- Salesforce
- ZoHo
- HubSpot
- Google Data Studio
- Zapier
- Canva
- MailChimp
- ActiveCampaign
- GoHighLevel
- Tableau
- Slack
- Animoto
- Click Funnels
- Hot Jar
- MS Teams
- Microsoft Word
- Microsoft Excel
- Microsoft Power Point
- WordPress
- Google Drive
- Ecommerce: Amazon FBA
- EBay
- Shopify
- Klavio
- Aweber
- Constant Contact
- SEMRush
- Similar Web
- SeoOptimizer
- Adobe Photo Shop
- Adobe Flash
- Windows
- Mac OSX
- MS Outlook
- AdvertSuite
- VidTao
- AdScouter
- Zoom
- Googlemeet
- WebinarJam
- Kajabi
- Trello
- Pipedrive
- ChatGPT
- Jasper
- Instantly
- NuReply
Lead Generation
I have special online-line lead generation skills in the (Software, SaaS, mobile apps, e-commerce, health, life, Medicare/Medicare Supplements, Auto insurance, financial & services verticals) that gives me an unfair advantage over other job applicants & your competitors if I was to be hired.
Languages
English
Timeline
Sr. Director of Growth Marketing, E-commerce & Product Marketing
HealthyLine
09.2022 - Current
Chief Marketing Officer–Growth & Product Marketing
Phly
05.2020 - 09.2022
Director of Marketing & Paid Media
Sawtooth Media Group
03.2018 - 05.2020
Sr. Director of Growth Digital Marketing & Product Marketing
Emson
02.2016 - 03.2018
Director of Digital Marketing/Senior Media Buyer
SSM
01.2014 - 01.2016
Business Consultant/Business Development Sales/Manager
First Data
03.2013 - 01.2014
Digital Media, Online Marketing, Print Advertising; Senior Account Manager
H.I.B.U (formerly: Yell Global/Yellow Book)
10.2011 - 02.2013
New York Institute of Technology
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