RUSSELL CRANEK
Nashville,TN
Summary
Sales leader with proven track record in driving revenue growth and fostering team collaboration. Skilled in strategic planning, client relationship management, and market analysis. Known for flexibility in adapting to changing business needs and consistently delivering results. Strong communicator who inspires team performance and aligns sales strategies with organizational goals.
Overview
16
16
years of professional experience
Work History
Head of Sales Recruitment
OTG Installs
01.2025 - 07.2025
- Negotiated contracts with major clients, securing long-term partnerships that generated significant revenue streams.
- Led a high-performing sales team to consistently exceed quotas and achieve top rankings within the company.
- Established a robust pipeline of prospects through diligent prospecting efforts, leading to consistent increases in new business opportunities.
- Conducted regular territory analyses to ensure optimal resource allocation and maximum coverage of target markets.
Regional Sales Manager
Texas Solar
03.2024 - 11.2024
- Expanded market share within the TX and TN regions by identifying growth opportunities and collaborating with cross-functional teams.
- Achieved regional sales objectives by coordinating sales teams, developing successful strategies, and servicing accounts to strengthen business relationships.
- Increased regional sales by implementing strategic marketing plans and nurturing key client relationships.
Partner Acquisition Specialist, West Coast
Palmetto Solar
01.2022 - 01.2023
- Recruited, onboarded and managed the entire third party build partner network for the West Coast region (California, Texas, Utah, Colorado, Nevada and New Mexico).
- Relied on cold call outreach to prospective build partners while negotiating rates, executing contracts and maintaining internal compliance requirements.
- Implemented and managed both the internal CRM and third party doc collection portal to streamline the document collection process for the Build Partner Acquisition team.
- Within three months, I was the top performing PAS across the United States and maintained that performance to have successfully recruited and onboarded the most build partners to date.
- Top sales performer in the Houston market per the time period.
Director of Business Development
Vergable
01.2020 - 01.2021
- Developed target lists, built brand awareness and initiated/maintained relationships with clients through various forms of communication (cold calls, email campaigns, social media).
- Managed CRM to identify scalable ways to generate interest and attract clients to our platform.
- Maintained compliance with operational and business development metrics while creating strategic roadmaps to establish benchmarks for new client success.
- Top sales performer in the Houston market per the time period.
Business Development Manager
Cielo Energy Consulting
01.2018 - 01.2020
- Responsible for generating revenue in the oil and gas sector by providing qualified consultants to assist in day-to-day operations for clients across Texas and the U.S. Met daily with C-level executives, VP’s, and Operations Managers to facilitate their needs in the industry and tailor our services to be an asset by providing efficient, cost effective, and safety focused professionals.
- Executed re-commencement of work with 50-60 oil and gas exploration companies monthly, including existing accounts and new business for both drilling and completion operations.
- Secured four MSA’s with prominent oil and exploration companies within first three months for the company.
- Secured four MSA’s with prominent oil and exploration companies within first three months for the company.
Business Development Manager
Radley Staffing
01.2016 - 01.2018
- Spearheaded the company’s new division within the light industrial sector. Responsible for developing new business within distribution, warehousing, manufacturing, and landscaping in the greater Houston area. Leader for all activities including determining ideal client base, sales planning, cold-calling, building client relationships, contract negotiation, personnel management, and recruiting.
- Secured four contracts within first month with new industry leaders for the company.
- Work experience relevant to the position of Branch Manager – Managed the Houston branch which included a total of six Account Executives and four BDM’s. Responsibilities included managing the budget, increasing revenue and company margins, cost reduction, business development, sales planning, hiring, training, and contract negotiation.
- Secured four contracts within first month with new industry leaders for the company.
Account Manager
EPI Consultants
01.2014 - 01.2014
- Established, developed and maintained business relationships with current and prospective clients to generate new business in the oil/gas industry. Found and promoted participation and representation at industry related events.
- Secured a three-year contract with Marathon Oil Corporation (the biggest oil exploration company in South Texas per the time period).
- Secured a three-year contract with Marathon Oil Corporation (the biggest oil exploration company in South Texas per the time period).
Sales Specialist
Stallion Oilfield Services
01.2011 - 01.2013
- Promoted from Corporate Communications Representative to Sales Specialist after a year of employment. Sought new accounts for rental surface equipment to major players in the Eagle Ford Shale, while managing equipment on 8-12 drilling rigs.
- Work experience relevant to the position of Corporate Communications Representative - Communicated change and logistics with management staff in fifty-five locations. Managed and administered both Stallion’s Internet and Intranet sites, which included creative writing, HTML implementation, and graphic design.
- Managed and administered both Stallion’s Internet and Intranet sites, which included creative writing, HTML implementation, and graphic design.
Sales & Operations Intern
Houston Astros
01.2010 - 01.2010
- Administered the Astros MVP phone line, which included handling all season ticket sales, suites and other special seating.
- Administered the Astros MVP phone line, which included handling all season ticket sales, suites and other special seating.
Education
B.S. - Sport Management & Minor in Business Administration
Texas A&M University
01.2008
Skills
- Sales coaching
- Key account growth
- Sales operations
- CRM proficiency
- Negotiation expertise
- Pipeline management
Timeline
Head of Sales Recruitment
OTG Installs
01.2025 - 07.2025
Regional Sales Manager
Texas Solar
03.2024 - 11.2024
Partner Acquisition Specialist, West Coast
Palmetto Solar
01.2022 - 01.2023
Director of Business Development
Vergable
01.2020 - 01.2021
Business Development Manager
Cielo Energy Consulting
01.2018 - 01.2020
Business Development Manager
Radley Staffing
01.2016 - 01.2018
Account Manager
EPI Consultants
01.2014 - 01.2014
Sales Specialist
Stallion Oilfield Services
01.2011 - 01.2013
Sales & Operations Intern
Houston Astros
01.2010 - 01.2010
B.S. - Sport Management & Minor in Business Administration
Texas A&M University
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