Open To Work
Russell Krausmann
Orlando,USA
Summary
Accomplished Regional Sales Manager with expertise in building high-performing teams and executing market access strategies in the medical device sector. Recognized for cultivating key relationships that accelerated physician adoption, while leading initiatives that significantly enhanced patient outcomes and operational efficiency.
Overview
21
21
years of professional experience
Work History
Regional Sales Director
BioProtect Medical/ Olympus Corporation
Orlando, FL
09.2023 - Current
- Built and scaled southeast region from single employee to 11-member organization generating over $3.7 million annually.
- Led commercialization strategy for novel medical technology, driving adoption in academic medical centers and community hospitals.
- Developed market access pricing and growth strategies, accelerating physician adoption across key health systems.
- Established relationships with key opinion leaders, resulting in three influential physician advocates who enhanced company visibility.
- Directed talent acquisition, training, and performance management, enabling rapid regional expansion and deeper market penetration.
- Navigated value analysis committee processes, securing product evaluations that facilitated adoption in new accounts.
- Partnered with executive leadership and marketing teams to launch new technologies and execute growth initiatives.
- Identified emerging market opportunities and competitive threats to inform strategic planning efforts.
REGIONAL MANAGER SOUTH EAST
PROFOUND MEDICAL
Orlando, Florida
04.2022 - 07.2023
- Led commercialization of Tulsa-Pro®, pioneering MRI-guided ultrasound ablation platform across Florida, Georgia, and Alabama.
- Increased regional revenue by over 200%, growing accounts from two in 2021 to five by 2023.
- Directed complex 12- to 18-month capital equipment sales cycles, including MRI integration and workflow design.
- Recruited and trained southeast commercial team while establishing regional sales strategies.
- Developed strategic partnerships between urology and interventional radiology, resulting in collaborative treatment programs.
- Liaised among urology, interventional radiology, and hospital administration to facilitate technology adoption.
- Facilitated adoption at premier institutions like Mayo Clinic and Moffitt Cancer Center, enhancing program development.
- Developed relationships with nationally recognized physician leaders across academic and community healthcare systems.
REGIONAL MANAGER, ATLANTIC REGION
BOSTON SCIENTIFIC / AUGMENIX, INC.
Orlando, Florida
01.2016 - 03.2022
- Doubled Augmenix's YoY sales growth for 4 consecutive years ($10M -> $20M, $20M->$40M, $40M->$80M, $80M->$170M) before the company was sold to Boston Scientific for $600M.
- Grew the start-up company's annual revenue from $10M to $170M for the SpaceOAR product line.
- Personally responsible for a $17.6M sales revenue budget (FY2021).
- Honored as 2021 Region of the Year Award winner (out of 15 regions), recognized as #the 1 Boston Scientific region in the nation.
- Produced $2.2M over plan in FY2021, reaching $17.6M in total sales.
- Coached Territory Managers to exceed sales targets in FY 2021.
- Spearheaded 104% to plan in FY 2019.
- Recognized as 2017 President's Club Winner.
- Honored as 2016 Region of the Year.
- Identified sales forecast gaps, submitted corrective strategies, and executed aggressive growth tactics.
- Integrated individual territory plans and account profiles into a broader regional sales plan, and coached the sales team accordingly.
- Inspired the team by sharing personal selling experiences and leveraging group best practices in a way that motivated others and taught applicable skills.
- Developed key account relationships with economic buyers to drive regional sales.
URO-SURGICAL SALES REPRESENTATIVE
BK MEDICAL
Orlando, Florida
01.2012 - 01.2016
- Grew surgery market by 425% over 4 years, significantly expanding market presence.
- Produced $1.55M in FY 2015, reaching 124% of plan.
- Achieved 96% YTD sales in FY2016, generating $1.39M in revenue.
- Sold $1.43M in FY 2014, reaching 102% of plan).
- Recognized as 1st Annual President's Club winner (2015).
- Sold ultrasound systems, accessories, and service contracts in urology, colorectal, radiation oncology, and surgery markets, enhancing product accessibility in Florida territory.
ZONE SALES REPRESENTATIVE
ZONARE MEDICAL SYSTEMS, INC.
01.2010 - 01.2012
- Increased sales of ultrasound systems, accessories, and service contracts across Central/South Florida territory.
- Grew territory sales by 100% in FY 2011.
- Generated $1.1M in sales in FY 2011.
- Honored as Millionaire Club winner (FY2011).
- Ranked as #1 Rep in nation with less than 3 years tenure (FY 2011).
- Promoted to cover 100% of Florida territory (FY 2012).
SENIOR ACCOUNT EXECUTIVE
LANIER / RICOH BUSINESS SOLUTIONS
01.2009 - 01.2010
- Sold $724,800 in hardware in FY2006, reaching 151% of a $480,000 quota.
- Surpassed sales plan by 11% in FY2009, achieving $705,954 in sales against a $53,000 monthly quota.
- Finished Top 2 in district FY2009 out of 33 sales representatives.
- Recognized as Gold Primus trip winner (FY 2006), ranking #18 in sales nationwide out of 2,500 Account Executives.
- Sold office equipment, copiers, software, and IT services across Lake County territory.
ACCOUNT EXECUTIVE
LANIER / RICOH BUSINESS SOLUTIONS
01.2005 - 01.2009
Education
BACHELOR OF BUSINESS MANAGEMENT -
UNIVERSITY OF CENTRAL FLORIDA
Orlando, FLSkills
- Product launch strategies
- Capital equipment management
- Urology expertise
- Surgical procedures
- Radiation oncology knowledge
- Radiology services
- Hospital operations
- Operating room coordination
- Salesforce CRM
- Microsoft Office Suite
- Microsoft Teams collaboration
- Concur proficiency
- Kronos utilization
- Motus application
- Recruitment and development
Community Service
Straight Street Orlando, 2019 - Present, Non-profit organization helping feed the homeless in central Florida., Participated in a Mission trip to build homes in Sao Paulo, Brazil.
Hobbies and Interests
- Cooking
- Home Renovations
Awards
- Region of the Year Winner, Boston Scientific 2021
- President's Club Award, Augmenix, 2017
- Region of the Year Winner, Augmenix, 2016
- President's Club Award, BK Ultrasound, 2015
- Gold Primus Trip Winner, Lanier/Ricoh, 2006
Professional Development
- Business Partner Program Lead, 2021 - Present
- RM Advisory Board, 2019 - Present
Timeline
Regional Sales Director
BioProtect Medical/ Olympus Corporation
09.2023 - Current
REGIONAL MANAGER SOUTH EAST
PROFOUND MEDICAL
04.2022 - 07.2023
REGIONAL MANAGER, ATLANTIC REGION
BOSTON SCIENTIFIC / AUGMENIX, INC.
01.2016 - 03.2022
URO-SURGICAL SALES REPRESENTATIVE
BK MEDICAL
01.2012 - 01.2016
ZONE SALES REPRESENTATIVE
ZONARE MEDICAL SYSTEMS, INC.
01.2010 - 01.2012
SENIOR ACCOUNT EXECUTIVE
LANIER / RICOH BUSINESS SOLUTIONS
01.2009 - 01.2010
ACCOUNT EXECUTIVE
LANIER / RICOH BUSINESS SOLUTIONS
01.2005 - 01.2009
BACHELOR OF BUSINESS MANAGEMENT -
UNIVERSITY OF CENTRAL FLORIDA