Russell Letbetter
Sales/Operations
Asheville,NC
Summary
Performance-oriented Sales Leader offering exceptional record of achievement over 13-year career. Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities. Goal-oriented manager with distinguished experience in the HVAC industries and proven leadership abilities. Expert in increasing productivity and customer satisfaction while driving revenue and sales. Committed to streamlining procedures while optimizing employee talent.
Overview
13
13
years of professional experience
Work History
Sales Manager
Ferguson HVAC
Jacksonville, Florida
08.2021 - 06.2023
- Manages 4 sales people with over 20M in revenue with consistent year over year growth of more than 20%.
- Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
- Self-motivated, with a strong sense of personal responsibility.
- Established and cultivated solid business relationships with new or existing customers.
- Resolved customer issues quickly to close deals and boost client satisfaction.
- Collaborated with senior executives to evaluate performance in regional area and develop strategies to expand revenue generation.
- Contacted key accounts regularly and achieved high satisfaction scores by routinely re-assessing needs and resolving conflicts.
- Developed and managed budgets to confirm proper use of resources and maximize profitability.
- Generated detailed sales reports and forecasts to analyze performance and track progress.
- Modeled strong negotiation skills to help team members close tough deals with lucrative clients.
- Finalized sales contracts with high-value customers.
- Identified, hired and trained highly-qualified staff by teaching best practices, procedures, and sales strategies.
Territory Manager
Ferguson HVAC
Orlando/Jacksonville, FL
12.2019 - 01.2021
- This was the first Ferguson HVAC location in Central Florida, was tasked with opening the market.
- Formed partnerships with over 30 new accounts, producing over 1.8M in sales in a new market with several constraints such as Covid lockdowns and supply chain challenges, all within a 12 month period.
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
- Analyzed sales data to identify areas for territory improvement and implemented strategies to maximize sales growth.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Established successful account relationships by building rapport and maintaining consistent communication.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Managed accounts to retain existing relationships and grow share of business.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
- Communicated regularly with territory, regional, and strategic managers for daily support and strategic planning for accounts.
- Cultivated relationships with key accounts in territory and provided support to drive customer satisfaction.
Vice President of Operations
Howard Services Inc
JACKSONVILLE, FL
09.2018 - 12.2019
- Created, managed and executed business plan and communicated company vision and objectives to motivate teams
- Set, enforced and optimized internal policies to maintain efficiency and responsiveness to demands
- Recruited, hired and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization
- Improved brand awareness by monitoring all marketing campaigns and fostering membership acquisitions and business development
- Delivered business strategy and developed systems and procedures to improve operational quality and team efficiency
- Assisted with marketing strategy creation and advertising initiatives to better promote facility to public
- Evaluated suppliers to assess quality, timeliness and compliance of deliveries, maintain tight cost controls and maximize business operational efficiency
- Managed all purchasing, sales, marketing and customer account operations to ensure efficiency and performance
- Achieved 10% increase in sales and revenue with $3.7 in annual sales
- Increased company profits through performance optimization strategies and efficiency improvements.
- Identified issues with production, workforce, and material sourcing and implemented successful solutions.
- Identified opportunities to improve business process flows and productivity.
- Established performance goals for department and outlined processes for achievement.
- Supported Executive Team in reviewing, identifying and prioritizing strategic initiatives.
- Drove team engagement to achieve aggressive company targets.
- Set clear goals to monitor targets and offered real-time input on performance and motivation.
- Hired and managed employees to maximize productivity while training staff on best practices and protocols.
Territory Account Manager
Johnstone Ware Group
Ocala/Jacksonville, FL
01.2013 - 09.2018
- Managed over 45 accounts within 50-mile territory
- Managed over 8.6 million in revenue
- Expanded customer base by identifying needs, developing solutions and delivering client-centered products
- Consistently hit and exceeded sales goals by 20% in very mature market
- Identified and analyzed key competitors and related products
- Mediated between account holders and various departments, communicating effectively to maintain customer satisfaction and uphold company protocols
- Elevated account management by predicting potential competitive threats and outlining proactive solutions
- Visited customer locations to determine needs, set up contracts and provide training
- Created representative and customer sales reports and recommended initiatives for marketing and promotional programs
- Identified and qualified accounts to assess revenue potential
- Boosted team profits with efficient time and resource management focused on meeting and exceeding sales targets
- Tracked sales data to assess trends and make proactive strategy changes
Operations Manager
Climate Control Mechanical Services
Ocala, FL
08.2010 - 05.2013
- Planned, managed and directed daily board operations to increase revenue and reduce costs through P&L analysis
- Set, enforced and optimized internal policies to maintain efficiency and responsiveness to demands
- Implemented policies and standard operating procedures for continuous improvement
- Formulated processes that enabled team to improve assistance to support groups, resulting in reduction of down time and financial loss
- Collaborated with process owners to refine procedures, devise best practices and correct quality audit findings
- Spear headed quality control measures to minimize downtime and propel sales
- Monitored customer feedback to devise business strategies and determine process improvements for better customer experiences
- Oversaw day-to-day operations, including supervising 20-person team across 5 sites
- Provided excellent customer care to maintain and improve customer relations, strengthen loyalty, and increase product and service sales
- Maintained constructive client and vendor relationships
- Established operational objectives and work plans and delegated assignments to subordinate managers
- Maximized productivity and management systems by establishing specific goals and managing operations
- Helped build and review master service agreements for work eligibility
- Managed and allocated staff and material resources to meet production goals
Education
Microsoft Certified Systems Engineer -
University of Phoenix
Associate of Arts - Liberal Arts And General Studies
Valencia College
Skills
- Cost analysis and savings
- Strategic planning and execution
- Business development
- Territory Account Management
- Strategic Account Development
- Product and Service Sales
- Sales operation
- Relationship building
- B to B sales
- New Business Development
Affiliations
Board Member, North Florida Air Conditioner Contractors Association, 2017 to 2018
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
Control your perceptions.
Direct your actions properly.
Willingly accept what's outside your control.
That's all we need to do!
Ryan Holiday author of The Daily Stoic
Timeline
Sales Manager
Ferguson HVAC
08.2021 - 06.2023
Territory Manager
Ferguson HVAC
12.2019 - 01.2021
Vice President of Operations
Howard Services Inc
09.2018 - 12.2019
Territory Account Manager
Johnstone Ware Group
01.2013 - 09.2018
Operations Manager
Climate Control Mechanical Services
08.2010 - 05.2013
Microsoft Certified Systems Engineer -
University of Phoenix
Associate of Arts - Liberal Arts And General Studies
Valencia College