Summary
Accomplishments
Skills
Work History
Education
Certification
JR. Air Force Academy - 4 years
Overview
Receptionist
Russell Reasner

Russell Reasner

Simi Valley,CA

Summary

Chief Operations Officer (COO):

Experienced COO with over a decade of 11 years

Demonstrated Chief Operations Officer offering extensive knowledge in business development and strategic planning.

Adept at analyzing data and performance metrics to obtain a complete business overview.

Strong leadership professional experienced in designing and implementing business plans, procedures, and strategies. Skilled at setting comprehensive goals for growth and performance.

Dedicated Chief Operations Officer possessing experience evaluating performance by interpreting metrics and data.

Adept at writing and submitting reports to the CEO on various materials of importance.

Highly skilled Chief Operations Officer with extensive experience overseeing operations and employees.

Dedicated to promoting the company culture and enhancing brand awareness to increase client bases and profitability.

Accomplished Chief Operations Officer skilled at designing and implementing operations.

Sales Management Experience:

VP of Sales and marketing of 25 years in sales experience for the wholesale, retail, eCommerce, and global sectors.

Excellent reputation for resolving problems and improving customer satisfaction.

Dedicated sales and marketing professional with proven success exceeding goals, retaining customers and maintaining strong reputation for customer satisfaction. Exceptional knowledge of USA, Canada and International market conditions.

Results-driven VP of Sales and Marketing bringing progressive background in mass discount retailer, largest to smaller independent brick and mortar environments. Natural leader with exceptional skills in customer relations, administration and scheduling. Manages competing priorities with organized and resourceful approaches.

Decisive leader with over 35 years of sales experience driving company growth through creative and innovative products and marketing strategies and cross-functional communication tactics. Resourceful and adaptive team builder skilled at analyzing market trends and customer needs to develop highly-effective and targeted branding campaigns. Key account manager and strategic thinker.

Accomplishments

Implemented an all new computer software program (SAGE 100) enabling GTWP to create and provide multiple reports, especially sales analyst reports, commission reports based on Nets, time studies by items to determine actual P&L, freight in and out, including gross revenues, gross profits to net profits.

I accomplished all accounts by customers by items, that every item is in the BLACK.

I accomplished two major accounts to pick up (FOB) their own freight costs which cut my out bound freight costs by over 50%.

Skills

  • Excellent Communication
  • Financial administration
  • Financial Management
  • Staff Management
  • Operations management
  • Performance Optimization
  • Strategic planning
  • Profitability improvement
  • Budgeting and finance
  • Business Development
  • Negotiation
  • Proficient in Excel,Word,Power Point,Outlook
  • P&L Responsibility
  • Sales and Marketing
  • Sales Team Leadership
  • Sales Presentation
  • Sales Forecasting
  • Territory Management

Work History

Chief Operations Officer

GT Water Products, Inc.
03.2012 - Current
  • Formulated analysis assessments to make informed decisions on proposed projects.
  • Met customer service standards and expectations consistently by effectively communicating, meeting demands, and actively listening.
  • Increased profitability by optimizing sales and fulfilling lower overhead costs, reduced inbound and outbound freight costs by over 55% by implementing new standards with top core customers to pay their own freight expenses (FOB) instead of company prepaid freight allowances.
  • Streamlined company processes and procedures while enhancing customer satisfaction.
  • Supported business growth through strategic planning and process development.
  • Increased utilization by 73% across multiple departments within track timing, marketing and set reasonable organization goals.
  • Led organization by developing professional and ethical culture focused on facilitating, and coaching excellence.
  • Led business initiatives resulting in numerous multi-year contracts.
  • Secured 98% satisfaction fill rates (On Time, In Full, Just in Time for all customer services offered.
  • Implemented business development strategies, logo designs and website designs.
  • Directed technological improvements, increased raw material with high quality from suppliers reducing waste and business bottlenecks.
  • Led 7-member manufacturing and product operations of raw materials to finished goods conversion team.
  • Oversaw business-wide changes to modernize procedures and organization.
  • Interviewed, supervised and motivated 10 management staff members to achieve optimal productivity.
  • Led team of 4 other leaders reporting to Board of Directors
  • Maintained P&L and shouldered corporate fiscal responsibility.
  • Increased business profits 30%, by categories to streamlining processes and trimming unnecessary positions.
  • Managed divisional marketing, advertising and new product development.
  • Facilitated over $500,000 in annual business for 10 + years.
  • Managed teams of 10 professionals focused on improving production assembly, increased testing capabilities, quality control, maximized warehouse space, purchasing mid/max inventories, account receivables collections, customer service, technical support, and increased sales, website and marketing initiatives.
  • Led recruitment and development of strategic alliances to maximize utilization of existing talent and capabilities.
  • Drove performance initiatives, facilitating + 142.9% revenue increase.
  • Implemented quality improvement team plan, clarified roles of members and introduced new processes to boost quality across departments.
  • Developed innovative sales and marketing strategies to facilitate business expansion.
  • Spearheaded 4 third-party contract negotiations to obtain favorable pricing and scheduling parameters.
  • Shaped solutions and approaches by leveraging trends in customer marketplaces and industries.
  • Attracted major customers, generating $8.5 million in annual revenue under new dynamics, with greater innovative product, new molds, increased production output and new designed patents projects.

National Sales Manager

BOSCH THERMOTECHNOLOGY CORPORATION
06.2003 - 02.2012
  • Exceeded targets by building, directing and motivating high-performing sales team.
  • Attended events, training seminars and manufacturer product showcases.
  • Developed and assigned monthly sales quotas to over 8 regional sales managers USA and Canada Nationwide.
  • Remained responsive to changing targets by preparing monthly, quarterly and annual sales reports and forecasts.
  • Developed and implemented effective sales strategies and led nationwide sales team members to achieve sales targets.
  • Forecasted sales and established processes to achieve sales objectives and related metrics.
  • Negotiated and closed agreements with large customers and monitored and analyzed performance metrics.
  • Received Top Sales Management award for outstanding leadership and strong commitment to operational excellence.
  • Liaised with marketing and product development departments to maintain brand consistency.
  • Trained and developed exceptional sales leaders.
  • Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
  • Met with customers to give sales presentations, negotiate contracts and promote services.
  • Evaluated costs against expected market price points and set structures to achieve profit targets.
  • Directed sales support staff in administrative tasks to help sales reps' close deals.
  • Worked diligently to resolve unique and recurring complaints, promoting loyalty and enhancing operations.
  • Managed and motivated sales team to increase revenue 73%.
  • Managed national sales programs, supervised 12 sales representatives and evaluated KPIs for promotional opportunities.

Manufacturer's Sales Representative / Owner

Sunburst Sales, Inc.
03.1991 - 06.2003
  • Answered questions, resolved issues and supported clients from initial sales conversation through delivery of order.
  • Negotiated details of agreements, submitted orders to manufacturers and coordinated installation of products and equipment.
  • Identified and cultivated relationships with potential clients to boost business.
  • Collected product, retails and program information from potential client and likely competitors to submit with bid request.
  • Reviewed quote and evolution of plans with involved parties to determine necessary changes.
  • Researched and reported on customer credit, market conditions and competitors' actions.
  • Offered training on operation and maintenance of manufacturer products and equipment.
  • Explained features and demonstrated product (s) and programs that would avoid, eliminate or solve client problems.
  • Queried potential clients to determine areas of need.
  • Contacted potential clients of wholesale and retail industry and educated on products and services.
  • Followed up on status reports and prompted customer or company response following periods of inactivity.
  • Closed over $30K daily sales after contacting potential customers to educate them on manufacturers I represented within plumbing and electrical product sectors.
  • Maximized business potential by providing excellent customer service and ensuring 95% client retention.
  • Demonstrated products and specific features at customer locations and special events.
  • Branded products through effective salesmanship and maintained long-term relationships with clients.
  • Consulted with senior level merchandise managers, buyers and department specialists to establish new business partnerships through exploratory and informative meetings focused on value and benefits of device solutions.
  • Worked to develop network by identifying and pursuing new leads, attending industry events and building rapport with clients.
  • Hired new employees and suggested existing ones for promotions.
  • Resolved order issues efficiently and enhanced customer satisfaction ratings.
  • Quoted prices, listed terms and included marketing funds per customer counts - estimates.
  • Created and implemented marketing strategies and proposed innovative ideas to attract new clients.
  • Addressed each customers' needs and wants to recommend suitable product options.
  • Exceeded sales goals by minimum of 60% through selling average $5K to $50K worth of plumbing and electrical products daily, monthly or quarterly.
  • Researched potential clients and markets to prepare for appointments.
  • Tracked customer and supply chain details for precise and timely fulfillment.
  • Serviced existing accounts on regular basis to maximize revenue.
  • Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
  • Fulfilled orders and sourced products to meet rigorous customer delivery schedules.
  • Maintained sales tracking reports to support operational enhancements and implement corrective actions.
  • Used consultative sales approach to understand and meet customer needs.
  • Worked closely with commercial operational departments to schedule targeted promotional campaigns.

Buyer Manager

National Lumber / Home Base
01.1984 - 02.1991
  • Dispensed purchase orders to suppliers with accurate pricing, deadlines and terms and conditions.
  • Managed vendor purchase order dispatch, delivery and invoicing to set contractual guidelines and maintain budgetary regulations.
  • Oversaw and streamlined daily operations of purchasing department to maximize productivity and revenue.
  • Purchased over $3.5 million in Plumbing and Electrical products.
  • Negotiated policies and contracts with vendors to achieve optimal pricing and consistent availability.
  • Standardized inventory quarterly reporting and analysis and instituted corrective action for close-outs and out-of-stock items to keep inventory records current.
  • Devised and executed annual purchasing plans and contracts.
  • Forecasted purchasing trends and improved merchandising strategies.
  • Determined lowest possible cost, factoring in quality and reliability and negotiated favorable contracts.
  • Analyzed inventory usage and assessed trends to provide maximum coverage for each time period.
  • Collaborated with buyers for special events and seasonal promotions to maintain adequate product stock and drive sales.
  • Communicated with vendors regarding inventory needs and negotiated prices to maintain profit margins.
  • Represented company at national and regional trade shows.
  • Reviewed proposals, qualified vendors and recommended optimal suppliers.
  • Negotiated pricing to determine best deal and save approximately 35% annually.
  • Implemented process improvements that reduced average purchasing cycle times by 28%.

Education

Arlington High School
Riverside, CA.

No Degree - Business Communications, And Computer Processing

Riverside Community/City College / Studied At
Riverside, CA.

Home Improvement Industry
Southern California

Certification

4 year JR. Air Force Academy certificate


Multiple mandatory senior level corporate certificate classes taken completed and past

JR. Air Force Academy - 4 years

I graduated with the highest ranking position possible as Corps-Commander above all flights and in charge of every single cadet at age 17.

Overview

39
39
years of professional experience
1
1
Certificate
Russell Reasner