Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Russell Rodd

Land O Lakes

Summary

Accomplished Marketing Manager with over 20 years of experience in the IT and cloud services industry, specializing in the public sector. Proven and impactful record in developing strategic marketing initiatives that enhance brand visibility, drive sales growth, and establish firm footholds in competitive markets. Expert in collaborating with public sectors agencies, associations, cross functional partner teams, and leveraging data-driven marketing to achieve conversion objectives.

Overview

29
29
years of professional experience

Work History

Marketing Manager

RACKSPACE TECHNOLOGY-PUBLIC SECTOR
01.2022 - Current
  • Built an entire marketing department from the ground up focused on events, campaigns, social media, and agency development for the Rackspace Technology Public Sector business unit
  • Developed a nationwide event and campaign program that produces over 50,000 MQL per year
  • Created a Campaign program that launches 50 national campaigns per year designed specifically for different segments of the public sector market, including defense, healthcare, state / local government, and education, achieving an average lead conversion rate of 35%
  • Achieved a 40% increase in market penetration in key target states of Texas, California, and the Mid-Atlantic region through impactful brand projection strategies
  • Led a stakeholder engagement program nationally that positioned Rackspace Public Sector as a subject matter expert within key associations such as NASCIO, NASPO, EDUCAUSE, TASSCC and the CIO Academy
  • Developed a vast library of public sector specific content that positioned Rackspace Public Sector as a thought leader in cloud technology solutions, doubling the engagement rates on published articles and white papers
  • Introduced and developed a vast stream of content projected on social media, blogs, webinars, and web channels increasing digital engagement by 40%
  • Organized and executed over 50 public sector conferences nationally, increasing brand visibility and engagement with key C-level clients
  • Manage a marketing budget of 1.5M, optimizing spend across key national projection channels, digital, and agency support achieving a 30% marketing sourced revenue share of the business unit
  • Manage an Outreach and Growth leader along with 5-inside sales representatives generating 10 conversions each per month.

National Government Sales and Marketing Director

POINT & PAY LLC.
01.2021 - 01.2022
  • Aggressively grew the sales presence in key markets by 20% by executing a targeted marketing plan focused on collaboration between the national sales team and a channel partner ecosystem
  • Successfully achieved team margin targets and new logo acquisition through effective market communication of the Point & Pay value proposition through various strategic channels
  • Evangelized client success stories to all public sector, partner, and C-Level level clients nationally that drove new logo acquisition and brand awareness
  • Built a 4-pillar marketing platform focused on events, campaigns, social media and agencies resulting in a 25% share of company revenue being marketing sourced.

Director of Sales and Marketing-East Region

PITNEY BOWES INC.
01.2015 - 01.2021
  • Managed, directed, and coached a 12-person sales/marketing team covering 18 eastern US states while successfully maintaining trajectory toward a 31-million-dollar sales target
  • Lead and held Territory Marketing Managers accountable for maximizing the value of their talents through effective coaching, mentoring, and meeting KPI's at an individual and team level
  • Designed marketing campaigns focused on competitive differentiation resulting in large account recapture.

State and Local Government Sales Manager

PITNEY BOWES INC.
01.2010 - 01.2015
  • Drove business growth through a 10-person sales team in the states of RI, CT, NYC, and NJ with responsibility for a $15 million-dollar quota
  • Developed and executed individual sales representative Go to Market Plans that grew the business by 10% per rep.

State Strategic Sales Manager

PITNEY BOWES INC.
01.2000 - 01.2010
  • Led sales team efforts that grew annual sales volume from $500,000 to $2.0 million in the State of Connecticut and Rhode Island
  • Spearheaded sales growth initiatives associated with state and local government messaging solutions within the State of Connecticut, achieving a 10% year to year sales increase.

National Account Manager

PITNEY BOWES INC.
01.1995 - 01.2000
  • Led business development efforts involving a multimillion-dollar account portfolio, growing $2.5 million to $5 million over a 5-year period
  • Implemented numerous integrated technology solutions that increasing annual profit margins by 15%.

Education

Master of Business Administration -

Southern Connecticut State University
New Haven, CT

Bachelor of Science, Political Science -

Southern Connecticut State University
New Haven, CT

Skills

  • Sales Management
  • Digital Content Marketing
  • Budget Management
  • Cloud Services Marketing
  • Content Development
  • Team Leadership
  • Public Sector Marketing
  • Partner Marketing
  • Contract Management

Timeline

Marketing Manager

RACKSPACE TECHNOLOGY-PUBLIC SECTOR
01.2022 - Current

National Government Sales and Marketing Director

POINT & PAY LLC.
01.2021 - 01.2022

Director of Sales and Marketing-East Region

PITNEY BOWES INC.
01.2015 - 01.2021

State and Local Government Sales Manager

PITNEY BOWES INC.
01.2010 - 01.2015

State Strategic Sales Manager

PITNEY BOWES INC.
01.2000 - 01.2010

National Account Manager

PITNEY BOWES INC.
01.1995 - 01.2000

Master of Business Administration -

Southern Connecticut State University

Bachelor of Science, Political Science -

Southern Connecticut State University

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