Russell Schneider
New York,NY
Summary
Innovative sales leader with over 15 years of expertise in video partnerships, brand collaborations, and advertising sales leadership. Proven track record of driving multimillion-dollar revenue growth and building high-performing sales teams. Passionate about creating strategic, data-driven campaigns that exceed client expectations and enhance industry relationships.
Overview
17
17
years of professional experience
Work History
Sr. Advisor and Business Development Consultant
Fallen Media
New York, NY
04.2024 - Current
- Collaborates with the CEO on growth strategies and marketplace development, aligning with short- and long-term revenue goals.
- Analyzes market trends, advising on data-driven approaches to expand presence.
- Spearheads video partnerships to cultivate new revenue streams of over $12 million annually.
- Work with major brands like Netflix, Uber, T-Mobile, Coca-Cola, and many more on innovative campaigns.
EVP of Sales
Cineverse
New York, NY
10.2022 - 04.2024
- Directed operations generating over $25 million in revenue, and closed over $5 million in new business in the first six months of service.
- Managed a sales and marketing team of 8, driving creative collaboration, and digital monetization strategies.
- Enhanced partnerships with brands, including Amazon, Lionsgate, Paramount, NBCU, and many more.
VP, Head of Ad Sales
Malka Sports Network/Showtime Sports
New York, NY
01.2021 - 10.2022
- Achieved ~$25M in revenue within the first 12 months of service by cultivating strategic brand partnerships, and developing custom content programs.
- Cultivated business with brands like BetMGM, DraftKings, NBA.com, Diageo, Puma, Coca-Cola, and many more.
- Led and developed a team of 6, refining sales processes that increased revenue by 6,000%.
Advisor/Consultant (Contract)
Firework.tv
New York, NY
06.2020 - 01.2021
- Implemented go-to-market strategies, enhancing strategic partnerships
- Fostered relationships with emerging tech brands to boost platform revenue
Executive Director, Head of Ad Sales
9GAG, Limited Creator Network
New York, NY
11.2016 - 06.2020
- Amplified creator partnership revenue by 600% through strategic initiatives.
- Developed and managed a high-performing sales organization.
- Collaborated with key brands, driving over $15 million in new business in 12 months of service.
- Developed multi-million dollar brand partnerships with Netflix, Paramount Pictures, EA Games, Dunkin' Donuts, Tencent Games, Square Enix, Kellogg's, LG Electronics, ZTE Mobile, OnePlus, Klarna, Amazon, ASUS, and many more.
Executive Director, Head of Ad Sales
Playboy Enterprises
New York, NY
01.2014 - 11.2016
- Elevated digital revenue from $1M to over $15M, while developing and leading a high-performing sales team of 12+.
- Secured partnerships with leading companies such as NBCU, Stellantis, Pernod Ricard, 2K Games, Turner Media, Diageo, and many more.
Sr. Director of Ad Sales, East Coast
Complex Media
New York, NY
12.2013 - 01.2014
- Developed brand collaborations, surpassing sales goals by 120%
Director of Ad Sales, East Coast
IndieClick Media Group
New York, NY
01.2008 - 12.2013
- Developed and led a high-performing sales team while achieving consistent growth of 120% year-over-year and securing major partnerships with WB, Puma, and AT&T.
Education
BA - Communications
Texas State University
San Marcos, TXSkills
- Strategic Sales Planning & Revenue Growth
- Video Partnership Development
- Digital & Social Media Expertise
- Go-to-Market Strategy Development
- KPI Tracking & Data-Driven Insights
- Client Relationship Management & Negotiation
- Pipeline Development & Prospecting
- Cross-Functional Team Collaboration
- Organizational development
- Presentations and public speaking
- Relationship building
- Training and mentoring
Affiliations
- Independent Streamers Association
- BWG Connect
- Thought Leadership Contributor at AdWeek
- Multiple AI certifications
Timeline
Sr. Advisor and Business Development Consultant
Fallen Media
04.2024 - Current
EVP of Sales
Cineverse
10.2022 - 04.2024
VP, Head of Ad Sales
Malka Sports Network/Showtime Sports
01.2021 - 10.2022
Advisor/Consultant (Contract)
Firework.tv
06.2020 - 01.2021
Executive Director, Head of Ad Sales
9GAG, Limited Creator Network
11.2016 - 06.2020
Executive Director, Head of Ad Sales
Playboy Enterprises
01.2014 - 11.2016
Sr. Director of Ad Sales, East Coast
Complex Media
12.2013 - 01.2014
Director of Ad Sales, East Coast
IndieClick Media Group
01.2008 - 12.2013
BA - Communications
Texas State University
Professional Highlights
- Strategic Leadership, Spearheaded go-to-market strategies for digital sales, achieving $25M in annual revenue at Cineverse.
- Partnership Expertise, Built a network of 80M+ creators at 9GAG, securing a $5M partnership with Paramount.
- National Network, Maintained strong relationships with Fortune 500 advertisers and East Coast media agencies.
- Revenue Growth, Secured a $5M upfront partnership at Cineverse, driving significant business growth.
Personal Information
Profession: Sales Leader in Video Partnerships and Digital Sales
Professional Highlights
- Strategic Leadership, Spearheaded go-to-market strategies for digital sales, achieving $25M in annual revenue at Cineverse.
- Partnership Expertise, Built a network of 80M+ creators at 9GAG, securing a $5M partnership with Paramount.
- National Network, Maintained strong relationships with Fortune 500 advertisers and East Coast media agencies.
- Revenue Growth, Secured a $5M upfront partnership at Cineverse, driving significant business growth.
Personal Information
Profession: Sales Leader in Video Partnerships and Digital Sales
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