Russell Sinclair
Creative Director
New York,NY
Summary
A Digital Transformation, UX Design, and Art Direction professional that's worked at top digital, ad agencies and tech companies. Equally at ease with UX/UI, wires, website design, A/B testing and data driven design, as I am at supervising creative teams, presenting to clients, art directing shoots, and guiding executions through every stage of production and development.
Overview
18
18
years of professional experience
2
2
Certification
Work History
Senior Art Director - UX/UI Designer
IBM
10.2016 - 12.2023
- Elevated engagement rate 55% for IBM Cloud Compliance pages with new UX/UI and re-design with user personalized illustrations.
- Achieved 46% increase in conversion rate on IBM Cloud home page after A/B testing with new UX, copy and design.
- Optimized user experience on IBM Security Connect website through strategic UX and design choices
- Trained in AEM, Figma, Sketch and Adobe Creative Suite, used on daily basis to produce wires and publish websites, infographics, social media.
Senior Digital Art Director
Bank Of America Merrill Lynch
01.2016 - 09.2016
- Increased customer engagement 34% through development of eye-catching social media graphics, email campaigns and landing pages
- Optimized digital layouts for better usability and mobile responsiveness, increasing traffic and user satisfaction
- Utilized Adobe Creative Suite to create high-quality graphics, illustrations and layouts for foreign currency app
Senior Digital Art Director
Saatchi & Saatchi Wellness
11.2015 - 08.2016
- Design for landing pages, web banners and social media ads for new business pitches
- Delivered consistent visual messaging across multiple channels, including email marketing campaigns, website banners, and print collateral.
- Collaborated with cross-functional teams to ensure cohesive visual storytelling in product packaging designs.
Interactive Associate Creative Director
Korey Kay & Partners
01.2011 - 11.2015
- LIRR ticket sales up 24% over holiday season after banner ads launch.
- Achieved a CTR of 8.86% with campaign of email blasts, e-newsletters and on-line ads for The Port Authority
- Banner ads and mobile ads for The MTA achieved 8.35% CTR
Associate Creative Director
DeVito Verdi
01.2009 - 12.2011
- Integrated digital ad campaigns for K&G, Kohls, Russian Standard Vodka and Hoegaarden Beer
- Mobile app, landing page and email campaign for Chivas Regal increased membership by 62%
- Digital campaigns and pitches for K&G and Men’s Wearhouse.
Associate Creative Director
DDB Worldwide
01.2006 - 12.2009
- Integrated ad campaigns for Florida Lottery and Scratch off games achieved record $4.12 Billion in revenue.
- Generated largest positive brand recall in over 8 years for the Florida Lottery from brand campaign.
- 120% increase in Lotto and scratch off ticket sales after release of the integrated campaign.
- Branding, print ads and brochures for Carnival Cruise Lines led to 115% increase in bookings
- Supervised junior creative teams for print ads and in-store displays for Florida Lottery based on campaigns.
- Production and post production experience in editing, sound design, color transfer and visual effects.
Education
Bachelor of Arts - Visual Arts
Rutgers College
New Brunswick, NJSkills
- Figma
- Sketch
- Adobe Experience Manager
- Adobe Creative Suite
- User-centric design
- Client Presentations
- Creative Direction
- Advertising Campaigns
Certification
- Agile Methodology, IBM
- Enterprise Design Thinking, IBM
AWARDS
Clio, NY Addy, Andy, New York Festivals, Mobius Award, NBC’s World’s Funniest TV Ads, Best of Adweek TV Spot,
Time magazine and One Club ad award, London Ad Festival, CMYK magazine award, Hollywood TV & Radio Society. AICP Judge Miami
Timeline
Senior Art Director - UX/UI Designer
IBM
10.2016 - 12.2023
Senior Digital Art Director
Bank Of America Merrill Lynch
01.2016 - 09.2016
Senior Digital Art Director
Saatchi & Saatchi Wellness
11.2015 - 08.2016
Interactive Associate Creative Director
Korey Kay & Partners
01.2011 - 11.2015
Associate Creative Director
DeVito Verdi
01.2009 - 12.2011
Associate Creative Director
DDB Worldwide
01.2006 - 12.2009
Bachelor of Arts - Visual Arts
Rutgers College
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