Websites
Summary
Overview
Skills
Work History
Education
Accomplishments
Russell Vetrano

Russell Vetrano

Cary,NC

Summary

Accomplished Sales Executive and and trusted advisor who has consistently increased sales, client base and market share for technology leaders and helped emerging start-up companies achieve tremendous growth, leading some to successful acquisitions. Generated high-value customized solutions, world-class customer experiences and high levels of client satisfaction for some of the world’s largest enterprises. Self-motivated sales professional experienced in both technical and non-technical, fast-paced team environments. Relationship building and closing expert.

Overview

25
25
years of professional experience

Skills

  • Account management
  • Key account growth
  • Sales pipeline management
  • Cross-functional collaboration
  • Relationship building
  • Team leadership
  • Market analysis
  • Contract negotiation
  • Business development
  • Sales presentations
  • Lead Generation

Work History

Senior Vice President of Sales

ElectrifAi
01.2023 - Current
  • Player / coach role in selling AI/ML solutions that leverage years of deep domain expertise to quickly drive top-line revenue growth, cost reduction, and operational efficiency for across many verticals
  • Achieved highest growth from an existing legacy account ($500K)
  • On target to achieve recording bookings (new plus renewals).

Vice President of Sales

Shaip
02.2022 - 01.2023
  • Member of Leadership team, leading US sales for selling AI training data and customized workflows to build and train AI/ML engines (speech/NLP, computer vision, NLP, healthcare AI, etc.)
  • Increased sales and revenue by expanding into new markets, doubling existing customer base
  • Signed new logos: Meta/Facebook, NVIDIA, Qualcomm, HubSpot, Optum, Poly, SoundHound.

Vice President of Sales

Defined
01.2020 - 02.2022
  • Sales executive reporting directly to the CEO for high-growth AI startup selling AI training data and workflows to build and train AI/ML engines (speech/NLP, computer vision, NLP, healthcare AI, etc.)
  • Increased sales and revenue by selling new solutions and expanding into new markets, growing revenue from $9M to $35M (380% growth)
  • Achieved 230% of own quota through aggressive prospecting without available marketing and inbound/outbound lead generation teams
  • Signed 13 new logos: NVIDIA, Microsoft, Cisco, HP, Qualcomm, Nuance, LinkedIn, Uniphore, and more.

Sr. Director of Sales and Customer Success

Voci
05.2017 - 12.2019
  • Reporting directly to the CEO, wearer of many hats building and managing a large team of sales, business development, sales engineering, customer success and customer support
  • Drove key business functions and delivered stellar results leading to acquisition of Voci by Medallia
  • Achieved 70% YOY growth, delivering high ROI customer solutions and renewing all customers.
  • Significantly improved customer satisfaction, reduced support backlog, and reduced time to resolution of customer issues.

Sr. Director of Sales and Customer Success

Nuance Communications
01.2010 - 04.2017
  • Responsible for launching and growing SaaS-based Conversational AI business
  • Lead cross-functional team of sales, sales engineering, operations, finance and legal to close new business, renew existing business, and ensure ongoing success
  • Surpassed $100M in new annual bookings (achieved record bookings of $135M in 2014) selling into multiple industries.
  • Tripled hosting customer installed base growing the business to $500M in annual revenue
  • Achieved 100% customer retention, renewing AT&T, Wells Fargo, USAA, E-Trade, Disney, Metro PCS, Vonage, Citibank, AA for 3 or 5-year subsequent terms.

Sr. Director of Technical Sales

Tellme, a Microsoft Subsidiary
03.2006 - 12.2009
  • Member of Leadership team that helped facilitate successful $1B acquisition by Microsoft
  • Led sales engineering and solution architecture and supported Microsoft sales reps to prospect, validate, negotiate, and close hosting contracts
  • Post-acquisition worked with Microsoft partner program to develop and launch re-seller program
  • Achieved 100% YoY growth, reaching $100M in annual bookings
  • Garnered largest win ever, Capital One for $25M: Drove all technical and architecture aspects to provide optimal solution and risk-share proposal
  • Expanded market share with targeted prospecting and strategic partnership development.

Director of VoIP Business Development and Customer Success

Nortel Networks
01.1999 - 01.2006
  • Moved from R&D to lead the emergence of Nortel’s VoIP portfolio, holding several Business Development and Customer Success leadership positions
  • Provided technical leadership through the evangelism of VoIP and Nortel’s solutions to entire customer base and emerging business
  • Closed $1B VoIP contracts with Sprint, Verizon, and BellSouth: 18+ month effort working with the largest telecom carries to build value proposition, architect solutions, and earn business.

Education

Bachelor of Science - Computer Science

Clarkson University, Potsdam, NY

Minor in Mathematics

Accomplishments

  • Voice Biometrics Patent. Patent #8,848,889 for Call Announcing using Voice Biometrics.
  • Defined.ai Top Sales Performer – 2020 and 2021.
  • Nuance Chairman’s Club (as sales leader) – 2011, 2012, 2014, 2015, 2016.
  • Microsoft Gold Star Program. Awarded for outstanding achievements – 2009 and 2010.

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Russell Vetrano