Russell Warren

• Configured and maintain business’s digital network
• Proposed and successfully implemented Customer Resource Management (CRM) software to aid in streamlining marketing strategies with existing and prospective clientele
• Maintain company website including Search and Voice Engine Optimization (SEO), inventory updating, blog posts, and web forms
• Prepare, schedule and conduct individual training sessions with colleagues regarding existing and newly introduced hardware and software
• Work closely with upper management in defining the flow of the company’s parts and service division

CONTRIBUTIONS:

• Successfully grew brand awareness by twenty percent through effective digital marketing strategies
• Revived Peachtree City’s Golf Cart Safety Program through collaborative efforts with city officials, police and fire departments, and chief editor of the local paper
• Identified $18,000 of missing revenue for September 2018 by consulting system reporting features.
• Reduced budget spending by 75 percent through implementing point-of-sale hardware.
• Introduced sales management strategies to funnel and nurture opportunities for growth.

• Assistant to owner and GM Tom Richards
• Manage staffing needs and ensure adequate support is available for projects
• Manage social media channels
• Involved in coordinating logistic strategy
• Assist in the fabrication process of products
• Actively participate in "brainstorming" sessions to further evolve the company's ability to produce original work

• Accepted promotional opportunity to an unfamiliar market
• Managed and controlled the daily operations of a 70-unit fleet
• Coordinated and executed team-based local marketing campaigns supported by CRM data analysis to target seasonal market needs
• Created market-specific material to solicit product advantages including presentations, fliers, and promotional items
• Collaborated with corporate office in developing annual catalogs and monthly newsletters
• Reconciled accounts payable and accounts receivable reports weekly by providing communication of outstanding balances and pending credits to vendors and customers

CONTRIBUTIONS:

• Achieved 86 percent success rate qualifying new business in 2014 (led region)
• Led company (position-specific) with most service referral booked revenue in 2014-2015
• Effectively increased revenue per unit by an average of $37.50 per week compared to 2013
• Identified $10,000 of unclaimed 2013 revenue within 4 days in new position

• Organize and maintain a fleet of 90 tractor trailers.
• Provide customer service as a surrogate account manager to three departments.
• Handle weekly billing activity among active accounts.