Summary
Overview
Work History
Education
Skills
Awards
References
Community Service
Timeline
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Russell Williams

Tomball,TX

Summary

Sales leader with a proven track record at Energy Harbor, generating over $20 million in gross margin. Expertise in sales strategy and relationship building, with a focus on product launches and broker partnership expansion. Strong analytical skills in market trend analysis have consistently exceeded targets, driving growth and innovation within teams.

Overview

22
22
years of professional experience

Work History

Vice President of Sales - Commercial

Nordic Energy Services, LLC
Houston, TX
04.2024 - 06.2025
  • Established commercial sales broker channel from inception to operational success.
  • Expanded broker network to over 100 partners, enhancing market reach.
  • Generated $1 million in total gross margin, surpassing target of $750,000.
  • Monitored market trends, competitor activities, and product developments to adjust sales strategies accordingly.
  • Implemented a natural gas matrix in September 2024 and an electric matrix in March 2025 for small commercial customers.
  • Participated in industry events and trade shows to promote company offerings.
  • Supported sales team members to drive growth and development.

Director of Sales – Small and Mid-Size Commercial(SMB)

Energy Harbor
Houston, TX
01.2020 - 04.2024
  • Established SMB commercial broker business from inception.
  • Expanded broker network to over 100 partners through strategic networking and outreach.
  • Surpassed annual targets by 120% for four consecutive years.
  • Generated over $20 million in total gross margin.
  • Launched natural gas supply options in December 2020, extending to Ohio, Pennsylvania, Maryland, and New Jersey in subsequent years.
  • Promoted seamless collaboration with broker partners and internal teams to enhance business interactions.
  • Fostered a culture of continuous improvement by encouraging feedback and innovation within the sales team.
  • Attended trade shows, conferences and industry events to promote the company's brand image.

Sales Manager – Mass Markets (Commercial and Residential)

Constellation Energy
Houston, TX
05.2017 - 12.2019
  • Oversaw $15 million annual gross margin for commercial and residential telesales channel.
  • Managed 250 agents across five call centers, including three international locations.
  • Integrated and trained customer service and telesales teams to enhance upselling and cross-selling effectiveness.
  • Achieved consistent sales and retention targets by reducing cost to acquire with variable cost channels.
  • Transitioned sales team focus from price selling to value proposition, including long-term price protection contracts.
  • Conducted training sessions, performed quality assurance call monitoring, and developed vendor sales scripts.

Senior Business Development Manager – Mass Markets

Constellation Energy
04.2013 - 05.2017
  • Expanded control to encompass three customer care locations, including two domestic and one international in Panama City, Panama.
  • Trained sales agents on double and triple plays at point of sale for dual fuel and home services.
  • Drove expansion of Constellation Home Services into new Texas and Pennsylvania markets via telesales, adding over 10,000 new product relationships annually.

Business Development Manager – Mass Markets

Constellation Energy
04.2011 - 04.2013
  • Managed relationships with two primary residential vendors, one domestic and one international in Monterrey, Mexico.
  • Oversaw over 100 inbound and outbound campaigns, enhancing engagement with affinity partners.
  • Achieved $6 million in annual residential power and natural gas sales through telesales.

Inside Sales, Account Manager

Inside Sales, Account Manager
04.2010 - 04.2011
  • Managed energy costs for 250 commercial accounts nationwide, achieving significant efficiency.
  • Generated $500,000 in new business and $1.5 million in renewals annually through cold calls.
  • Demonstrated expertise in deregulated energy markets and cost components.
  • Advocated renewable energy adoption across all accounts under the Green Initiative.

Field Sales Development Representative/Regional Trainer

DISH Network
Houston, TX
05.2008 - 04.2010
  • Supported 300 retailers in Houston and surrounding areas to drive regional growth.
  • Achieved 5% increase in subscriber base through training and tailored marketing plans.
  • Developed new points of sale for full-service retailers to expand market reach.
  • Increased regional subscriber activations by training retail and call center personnel on product promotions.

Culinary/Service/Hospitality Manager

Red Lobster Restaurant
Houston, TX
08.2003 - 04.2006
  • Oversaw multimillion-dollar restaurant operations with 50 employees, ensuring profitability and efficiency.
  • Maintained and analyzed P&L statements to identify opportunities for improvement.
  • Implemented an efficient ordering system for food and small wares, minimizing waste and maximizing profits.
  • Achieved and sustained high guest satisfaction scores through proactive service management.

Education

Bachelor of Science - Industrial Distribution

Texas A&M University
College Station, TX
12.2007

Skills

  • Sales strategy
  • Market analysis
  • Revenue generation
  • Broker and channel partnerships
  • Relationship building
  • Product launch
  • Business development

Awards

Completed Question Based Selling training with Tom Freese, Constellation President’s Club Award winner in 2012 & 2015, Constellation Top Performer in 2012, 2013, 2014, 2015, 2016, 2017, & 2018

References

References available upon request.

Community Service

  • Habitat for Humanity
  • Candlelighters
  • United Way

Timeline

Vice President of Sales - Commercial

Nordic Energy Services, LLC
04.2024 - 06.2025

Director of Sales – Small and Mid-Size Commercial(SMB)

Energy Harbor
01.2020 - 04.2024

Sales Manager – Mass Markets (Commercial and Residential)

Constellation Energy
05.2017 - 12.2019

Senior Business Development Manager – Mass Markets

Constellation Energy
04.2013 - 05.2017

Business Development Manager – Mass Markets

Constellation Energy
04.2011 - 04.2013

Inside Sales, Account Manager

Inside Sales, Account Manager
04.2010 - 04.2011

Field Sales Development Representative/Regional Trainer

DISH Network
05.2008 - 04.2010

Culinary/Service/Hospitality Manager

Red Lobster Restaurant
08.2003 - 04.2006

Bachelor of Science - Industrial Distribution

Texas A&M University

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