Ruth Fernandez

Put together business plan for distributors once a month. Worked with distributors out in the field to find sales opportunity.

Put sales packets together for distributors ( Sales numbers, voids reports and sell sheets).Closed gap in sales with 21 distributors from 4 different a warehouses. Achieved an 80/20 goal in associated sales. Worked with distributors on placement new items in all approved charge and cash accounts with in first two weeks of roll out.

Scheduled work with days for program support making sure distributions was following the display guidelines for all programs. Visited accounts on Daily basic selling racks and upgrade programs.

Managed key accounts and developed new business opportunities.

Consistently exceeded sales targets. Provided exceptional customer service and resolved customer issues.

Achieved top sales performance status for 5 consecutive years/ exceeding sales targets by an average of 25%.

Coaches sales dristributors in product specifications, sales incentives and selling techniques, increasing 25% of customer satisfaction.

Evaluated 30% of inventory and delivery needs and optimized strategies to meet customer demands.

Coca Cola Refreshment - Maspeth, New York

June 2007 to January 2012

• Transported product between back room and displays floor with manual equipment (Ex. Hand truck, Pallet Jack).
• Managed back room by organizing and consolidating back stocks products. Identified, monitored and reported back stock inventory levels in Compliance with SMO.
• Set up proper distribution of the POS.
• Communicated business related issues with managers
• Interface with various level of customer management.
• Worked in CAT2 (Small Stores, Drugs Stores)
• Promoted to CAT1 (Large Stores), (Supermarkets, Independent Supermarkets, club.)
• Increase sales in 20% in my District.

(Target #501- Gateway Drive in Brooklyn, Increase 30% volume and 11% DNGP.)

• Managed Independents with 5% Increase in the Anthony Espinal Group.
• Excellent Relationship with Ownership Groups
• Routinely exceeds quotas and drives market share to #1 or #2 due to ability to understand client's specific needs.

• Maintained product in store racks, shelves displays, and coolers by identifying replenishment needs.
• Transported product between back room and displays floor with manual equipment (Ex. Pallet Jack, hand truck).
• Utilizing hand tools. Replenishing, facing and rotating product. Built, changed and took down product displays.
• Managed back room by organizing and consolidating back stock products. Identified, monitored and reported back stock inventory levels. Repacked damage product

*Eided uparting powered equipment (Ex Forkit), Saddle stacker, powered pallet jack.