Ruth Fitzgerald
Sales, Client Relations, Marketing
Spokane,WA
Summary
Sales professional with years of experience, always pushing to build life long clients through trusted and consultive selling. Successful at building a team that knows their responsibility to drive revenue that's necessary to meet organizational goals. Committed to working hard and playing hard and putting the love of work out front. Creative approach to winning business by accentuating product differentiators through story telling. Accustomed to using business intelligence, market trends and CRM data to gain market share and a competitive edge.
Overview
21
21
years of professional experience
1
1
Sales Certification
1
1
Marketing Certification
Work History
Director of Sales & VP of Sales
Visit Spokane
Spokane, WA
01.2018 - Current
- Hired new talent, redeployed from geographical to vertical market segments, coached and counseled developing sales team, elevated and achieved highest sales goals in history of organization, increasing group room night production from 80,000 to 125,000
- Implemented business evaluation process and formation of business review committee to unify key stakeholders and achieve buy in, developing community driven closing strategies
- Emerged from COVID after having to lay off entire team of 13 to manage all sales and service activities as department of 1 for 14 months
- SMART Women in Meetings 2019 Industry Leader
Director of Sales & Marketing
Hotel RL
Spokane, WA
04.2010 - 01.2018
- Met or exceed budgeted revenue and room night production 2010 - 2017 performing up to 120% of team goal and 137% of individual goal.
- Relentlessly worked with first time sellers, developing them into sales professionals with limited training resources
- Red Lion Hotels Corporation Sales Team of the Year 2013 and 2016. Director of Sales of the Year 2017.
Regional Director of Sales (Remote)
DMI Hotels
HQ - Naperville, IL
05.2001 - 05.2010
- Managed and directed remote sales team (7 sellers)
- Participated in industry-related trade shows, conventions and meetings with goal of expanding sales opportunities and increasing client relations
- Established PASS Program to build referral business with existing customers
- Met with clients, delivering presentations and educating on product and service features
- Developed and executed sales messaging, email campaigns, client events, sales missions and client site visits to build customer base.
Skills
- Business Planning
- Goal planning and execution
- Revenue Growth
- Contract Negotiations
- Excellent Interpersonal Skills
- Working with Executive Boards
- Strong Relationships
- Listening
- Key Performance Indicators (KPI)s
Certification
- CHSP - Certified Hospitality Sales Professional, American Lodging Association
- CHME - Certified Hospitality Marketing Professional, Hospitality Sales & Marketing Association International
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Director of Sales & VP of Sales - Visit Spokane
01.2018 - Current
Director of Sales & Marketing - Hotel RL
04.2010 - 01.2018
Regional Director of Sales (Remote) - DMI Hotels
05.2001 - 05.2010
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