Ruth Kale-Fok

Lead a global team focused on web, SEO/SEM, demand generation, content, and brand design.

• Rebuilt the global website within 8 months to move from 5000+ URLs to 215, update branding, and create customer-focused messaging.
• Taught SEO strategy to a team of content marketers and worked alongside them to achieve an 85% increase in page 1 keyword rankings and 71% increase in web traffic.
• Work across teams and with agency partners to launch a full set of nurture campaigns and ABM programs, execute SEO and SEM strategies, and measure lead and pipeline creation.

Partnered across teams to develop a web-first approach to marketing and make the web the #1 selling tool.

• Developed a focused SEO / SEM strategy and led a team of web strategists and content marketers focused on increasing web traffic, leads, and pipeline.
• Developed the web strategy and storytelling approach across 240+ web pages, 37 product demos and 29 videos.
• Increased keyword rankings by 170%, page traffic by 75%, and leads by 68% from Nov 2020 to Nov 2021.

Increased product adoption by offering engaging training and content for customers.

• Managed the knowledge library and created product release notes
• Designed and managed the customer-facing learning portal
• Produced webinars and managed content distribution.

Managed teams of end user training consultants, working at client sites to learn their business and deliver tailored training courses for each user audience.

• Managed all aspects of training projects, working closely with the implementation team
• Completed every project on time with high customer satisfaction ratings.