Hi, I’m
Ruth Najel
TMD student
Kingston,RI
Summary
Adaptable professional with a quick-learning ability and a talent for adjusting to new environments. I worked on platform growth strategies at DIDA Clothing, enhancing user engagement across digital campaigns. My creativity in graphic design at HD Entertainment, coupled with expertise in branding strategies, significantly contributed to audience growth. With skills in campaign tracking and fostering audience engagement, I bring a unique blend of analytical and creative skills to drive impactful marketing initiatives.
Overview
1
year of professional experience
2
Certification
Work History
DIDA ClothingBamenda, North West Region, Cameroon.
Social Media Marketing Intern
09.2023 - 02.2024
Job overview
- Identified opportunities for improvement within existing strategies.
- Participated in brainstorming sessions to develop fresh approaches to marketing initiatives.
- Analyzed user engagement with posts on multiple platforms to assess effectiveness of campaigns.
- Generated ideas for creative content initiatives.
- Researched and identified target audience preferences, trends, and behaviors.
HD EntertainmentBamenda , Cameroon
Graphic Designer
11.2022 - 08.2023
Job overview
- Designed print materials such as brochures, flyers and posters for marketing campaigns.
- Contributed ideas to brainstorming sessions regarding new products or features.
- Provided support on photo shoots related to the project's needs.
- Edited photographs for use in digital media platforms including web banners and social media posts.
- Developed graphics, logos and layouts for product illustrations, company logos, and websites.
- Assisted in selecting colors, images, text style and layout for each project.
Education
The University of Bamenda
Bachelor of Arts from Communication And Development Studies
07-2024
University of Rhode Island
Master of Science from Textile Merchandising And Design
Skills
- Platform Growth Strategy
- Campaign tracking
- Graphic Designing
- Online engagement
- Social media posting
- Branding strategies
Affiliations
- Girls rights activist in COMAGEND Cameroon
- Advocate in the Association of Adolescent Girls and Young Women Cameroon.
- Volunteer in Dreams to Reality Transformers
Accomplishments
- Awarded by CAGEAD during the 16 Days Activism against Gender Based Violence, on video content creation contest 2022. Under the theme "Unite! Activism to end violence against women and girls"
Certification
- BSc in Communication and Development Studies.
- IBlessing Graphic Desing Certification
Languages
English
Professional
French
Limited
Research
- Undergraduate thesis: "ASSESSING THE LIMITED USE OF THE NEW MEDIA BY NGOs IN THEIR DEVELOPMENTAL ACTIVITIES"
- Masters Thesis: "CONTENT FORMAT AND CONSUMER ENGAGEMENT FOR APPAREL FASHION BRANDS ON INSTAGRAM"
Contact
Kingston, RI 02881
Education and Training
BA in Communication and Development studies
University of Bamenda (2020-2024)
Relevant courses
- Advertisement and Public Relations
- Online Communication
- Organizational Communication
MSc in Textile Merchandising and Design
Relevant Courses
- Textile Markets
- Survey of Research
- Textile Science
Websites, Portfolios, Profiles
https://www.facebook.com/share/12GFWjtBJmk/?mibextid=wwXIfr
Timeline
Social Media Marketing Intern
DIDA Clothing
09.2023 - 02.2024
Graphic Designer
HD Entertainment
11.2022 - 08.2023
The University of Bamenda
Bachelor of Arts from Communication And Development Studies
University of Rhode Island
Master of Science from Textile Merchandising And Design
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