Ruth Olugbamila
Chicago,IL
Summary
Results-driven Brand & Project Strategy Manager with expertise in growth and engagement strategies. Successfully led campaigns that increased foot traffic by 40% and improved customer retention by 30%. Committed to delivering measurable outcomes through effective project management.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Brand & Project Strategy Manager
ROSEGOLD COUTURE
Chicago, IL
06.2022 - Current
- Led brand-led retail expansion into a 2x larger location, aligning physical brand experience with customer expectations and growth goals; managed a $45,000 budget and cross-functional stakeholders.
- Developed and executed a grand opening brand campaign that increased foot traffic by 40% in the first month and strengthened local brand awareness.
- Redesigned in-store customer journey and brand touchpoints, reducing wait times by 35% and improving customer retention by 30% within six months.
- Partnered with vendors and suppliers to support seasonal brand campaigns, contributing to a 25%+ increase in sales through cohesive merchandising and storytelling.
Brand Partnerships & Content Strategist
BRAND STRATEGIST & CONTENT PARTNERSHIPS (Freelance)
Chicago, IL
09.2019 - Current
- Built and scaled a personal brand across TikTok and Instagram through audience research, content strategy, and consistent brand storytelling, growing followers by 200%.
- Designed and executed 35+ influencer marketing campaigns for fashion, lifestyle, and wellness brands, generating 500K+ impressions and increasing engagement rates by up to 35%.
- Collaborated with brands including Whole Foods, Path Water, Primark, Shein, Boohoo, PrettyLittleThing, and a luxury Chicago hotel to deliver campaign concepts aligned with brand positioning and target audiences.
- Developed campaign briefs, content calendars, and performance reports, using insights to optimize messaging, creative direction, and ROI.
Brand Experience Associate
NIKE
Chicago, IL
01.2023 - 12.2024
- Delivered on-brand customer experiences by aligning product recommendations with Nike's brand values and customer needs, increasing upsell conversion rates by 20%.
- Supported in-store brand storytelling and product launches, contributing to a 15% increase in repeat purchases.
- Gathered customer feedback and behavioral insights to inform merchandising and engagement strategies.
Education
Master of Science - Project Management
Elmhurst University
Chicago, IL12-2026
Bachelor of Arts - Communication & Political Science
University of Illinois at Chicago
Chicago, IL12.2024
Associate of Arts - Political Science
Waubonsee Community College
Sugar Grove, ILSkills
- Brand Strategy & Positioning
- Campaign & Content Strategy
- Influencer & Partnership Strategy
- Audience & Consumer Insights
- Marketing Analytics & Performance Tracking
- Growth & Engagement Strategy
- Project & Budget Management
- Vendor & Stakeholder Management
- CRM & Customer Experience Optimization
Certification
Professional Scrum Master I (PSM I), Scrum.org
Timeline
Brand Experience Associate
NIKE
01.2023 - 12.2024
Brand & Project Strategy Manager
ROSEGOLD COUTURE
06.2022 - Current
Brand Partnerships & Content Strategist
BRAND STRATEGIST & CONTENT PARTNERSHIPS (Freelance)
09.2019 - Current
Master of Science - Project Management
Elmhurst University
Bachelor of Arts - Communication & Political Science
University of Illinois at Chicago
Associate of Arts - Political Science
Waubonsee Community College