Ruth Shrauner

Kansas City,KS

Summary

Performance-Driven Sales Strategist with 10+ years of success scaling multi-million dollar digital marketing ventures.

Consistently exceeds revenue targets by combining strategic sales methodologies with exceptional communication skills—cultivating strong customer relationships that drive high conversion rates, maximize customer lifetime value, and reduce acquisition costs.

Overview

years of professional experience

Work History

CEO & Founder

POSHED ON THE GO

01.2022 - 01.2025

Built a beauty-tech startup from zero to revenue within 18 months-developed and launched a custom mobile app on iOS and Android, handling full lifecycle from ideation to MVP, UX/UI design oversight, vendor management, beta testing, and market launch.
Drove customer acquisition with lean, scrappy execution strategy, generating 4,000+ email waitlist and 9,000+ Instagram following within 12 months, using organic social, referral incentives, and email automations.
Generated over $20K and $5,000MRR in revenue within 120 days of beta launch, achieving early product-market fit through user interviews, continuous feedback loops, and data-informed feature prioritization.
Led platform growth operations, onboarding 100+ service providers and facilitating 120+ appointments in the first 2 months through scalable onboarding systems, training content, and in-app support.
Secured 8 strategic partnerships with nationally-known beauty brands to expand market visibility and credibility.
Balanced visionary thinking with hands-on execution, operating as both CEO and tactical implementer across product development, sales, CX, marketing, analytics, and operations.

Director of Digital Sales Enablement & Marketing

BODi CORPORATION

07.2014 - 01.2025

Scaled a personal affiliate sales business from zero to $9.2M in personal sales revenue as a top BODi sales director.
Personally recruited, trained, and managed a remote team of digital sales associates, resulting in $240M+ in cumulative sales revenue.
Designed and delivered a proprietary online coaching community for wellness entrepreneurs, leading 1,500+ digital sales associates.
Produced e-learning assets (webinars, interactive e-courses, funnels, and workshops) that increased new sales person onboarding and sales success.
Led end-to-end digital marketing strategy, overseeing content creation, social media growth, email marketing, and audience engagement across all platforms.
Built a full-funnel digital marketing presence that included: 30K Instagram followers, 20K Facebook page followers, 6.5K YouTube subscribers, 10K-person email list with an astonishing 41% open rate.

Instructional Design Lead

NC STATE UNIVERSITY COLLEGE OF VETERINARY MEDICINE

07.2013 - 03.2015

Advised the Dean of Academic Affairs and department chairs in instructional and curricular improvements based on sound adult pedagogy, current literature, and identifiable program outcomes.
Designed interactive web-based 'virtual patients' to simulate clinical decision-making, improving student skill proficiency by 30%.
Served as UI designer and platform trainer for the college's internal assessment tool, improving reporting accuracy and user engagement.
Led curriculum innovation aligned with adult learning best practices; implemented new capstone assessments to meet AVMA accreditation standards.

Sales Training & Enablement Lead

BIG ASS FANS

06.2013 - 07.2014

Led the design, development, and execution of executive and sales enablement programs across the organization, standardizing training for both leadership and frontline sales teams.
Conducted deep analysis of inside and outside sales performance to develop a custom sales training program, which boosted close rates by 20% within the first 90 days of rollout.
Created and implemented CRM sales training that led to a 30% improvement in data accuracy and recovered $200K in pending revenue in a single week.
Developed and launched company-wide onboarding curriculum and implemented the Saba People Cloud LMS, reducing new hire ramp time by 40% and improving training scalability.
Collaborated with product and marketing teams to create instructional materials and launch toolkits for new product rollouts, resulting in 3x faster channel adoption.
Produced multimedia learning content (scripts, videos, and podcasts) that supported self-paced learning for both internal teams and channel partners, cutting live training time in half.

Education

Masters of Science - Instructional Technology & Design

Oklahoma State University

Stillwater, Oklahoma

Bachelors of Science - Human Ecology

Kansas State University

Manhattan, Kansas

Skills

Energetic Self-Starter
Proven Sales Manager
Digital Sales Expert
Landing Page Persuasive Copy Writing
Sales Funnel Automations
Text & Email Marketing Sales Nurturing
Objection Handling & Urgency Creation
Customer Journey Tracking
Excellent Interpersonal Skills

Solution-Oriented Problem Solver
Relationship and Team Builder
Strategic Process Improvement Planning
CRM & LMS Implementation & Management
GoHighLevel Proficient
Zapier Expert
ChatGPT Prompt Master
NEPQ Sales Methodology

Timeline