Summary
Overview
Work History
Education
Skills
Timeline
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Ruthy Engdall

Lake Worth,FL

Summary

Results-driven Marketing Manager with 15+ years of experience in developing and executing innovative marketing strategies for B2B and B2C organizations across multiple industries. Proven track record of driving brand growth, increasing market share, and delivering measurable ROI through data-driven campaigns, digital marketing, and cross-functional team collaboration. Passionate about leveraging emerging technologies and consumer insights to create impactful, customer-centric marketing solutions.

Overview

16
16
years of professional experience

Work History

Area Marketing Manager

Consult PR
08.2021 - Current
  • Assisted in developing and implementing local and/or national marketing campaigns to increase brand awareness for large portfolio of clients throughout the U.S.
  • Conducted market research to identify customer needs and preferences for targeted promotions.
  • Supported digital marketing efforts, including social media management and content creation.
  • Maintained relationships with vendors and partners to facilitate successful marketing collaborations.
  • Mentored junior team members, fostering a culture of continuous learning and professional development within the department.
  • Generated leads through content marketing initiatives such as whitepapers and thought-leadership, resulting in an uptick in conversion rates.
  • Optimized email marketing campaigns by segmenting lists based on user behavior patterns to create more personalized messaging experiences for subscribers.
  • Evaluated campaign effectiveness using data analytics tools, refining tactics as needed based on insights gained from performance metrics.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.

Marketing and Business Development Manager

Xpress Urgent Care
06.2020 - 07.2021
  • Developed and executed strategic marketing campaigns to enhance brand visibility and stimulate patient growth.
  • Conducted market research to identify trends, consumer needs, and competitive landscape for informed decision-making.
  • Collaborated with cross-functional teams to align business development initiatives with overall organizational goals.
  • Led team meetings focused on brainstorming innovative solutions to improve overall patient care and coordination in the competitive market.
  • Trained up a Patient Experience Coordinator and handled any crisis management related to patient care.
  • Managed trade show presence, enhancing brand reputation within the industry.
  • Streamlined internal processes, leading to improved efficiency in project management and team collaboration.
  • Oversaw preparation of marketing collateral.

Marketing & Business Development Manager

MD Now Urgent Care
07.2009 - 12.2019
  • Created the marketing and business development departments from the ground up.
  • Developed holistic marketing plan to drive patient growth to multiple locations across all of South Florida. Part of expansion from 4 locations to 40+ locations as the largest urgent care provider in Florida.
  • Established partnerships with local businesses to expand referral networks and created multiple opportunities to generate revenue through occupational health programs.
  • Adapted marketing strategy based on company growth plans and to align with goals of investment partners and key stakeholders.
  • Developed compelling marketing materials, including brochures, presentations, and case studies, that effectively communicated value propositions to target audiences.
  • Boosted sales revenue by identifying opportunities to create additional patient funnels to boost patient volume among all locations.
  • Increased brand awareness by developing and executing strategic marketing campaigns.
  • Improved website visibility through development and implementation of SEO strategies.
  • Worked with agency partner to develop lead generation strategy using paid sources to drive patient volume to multiple locations.
  • Managed trade show presence, establishing brand within the industry.
  • Oversaw design of marketing copy, images, videos, emails, and other collateral.

Education

Associate of Arts - Business Administration And Management

Northwood University
West Palm Beach
05-2008

Skills

  • Marketing strategy development
  • Digital marketing
  • Project management
  • Analytics and SEO
  • Collateral development
  • Social media strategy
  • B2B customer relationship management
  • B2C marketing
  • Trade show coordination
  • Client relationship management
  • CRM management
  • Business development support

Timeline

Area Marketing Manager

Consult PR
08.2021 - Current

Marketing and Business Development Manager

Xpress Urgent Care
06.2020 - 07.2021

Marketing & Business Development Manager

MD Now Urgent Care
07.2009 - 12.2019

Associate of Arts - Business Administration And Management

Northwood University

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