Ruthy Engdall
Lake Worth,FL
Summary
Native South Floridian and results-driven professional with 15+ years of experience managing white-glove operations, marketing teams, and vendors. Proven track record of creating a positive work culture, productivity, and cross-functional team leadership. Expert in strategic planning, managing internal teams and juggling multiple projects at one time. Passionate about finding solutions and efficiencies to always improve.
Overview
17
17
years of professional experience
Work History
Director of Marketing Operations
Kyzar Air Conditioning
08.2025 - 01.2026
- Advanced organizational and time management skills; able to juggle multiple businesses, locations, projects, and employees.
- Sourced, vetted, and onboarded vendors and contractors using defined quality, safety, and cost criteria.
- Developed performance reviews to evaluate vendors and internal team members and track overall performance.
- Analyzed and reported on KPIs to validate and demonstrate success of ongoing projects.
- Managed budget allocation and resource utilization to maximize ROI.
- Tracked expenses, provided invoice approvals and monthly reports on overall performance compared to budget.
Area Manager
Consult PR
08.2021 - 07.2025
- Liaised between leadership, field teams, and vendors to execute multi-site initiatives on time and within budget.
- Provided discreet white glove service to clients across various states and industries.
- Oversaw a team of more than 30 personnel completing all required projects each year.
- Stay up to date on trends and technologies that could further optimize operations and marketing strategies.
- Oversaw budget management for digital and traditional marketing projects, ensuring efficient allocation of resources and maximizing ROI.
- Sourced, vetted and onboarded vendors and contractors based on quality, safety and cost criteria.
- Tracked expenses, provided invoice approvals, and monthly variance reporting to compare with budget.
- Worked with internal team members to provide support, coaching, and explore areas of improvement.
Marketing & Operations Manager
Xpress Urgent Care
06.2020 - 07.2021
- Collaborated with cross-functional teams to align business development initiatives with overall organizational goals.
- Sourced, vetted and onboarded of 3rd party contractors relevant to my department.
- Continually maintained and improved company's reputation and positive image in markets served.
- Led team of professionals, offering mentoring and coaching to build knowledge and skills.
- Streamlined internal processes, leading to improved efficiency in project management and team collaboration.
- Coordination of all marketing collateral and assets.
- Managed budget allocation and resource utilization to maximize marketing ROI.
Marketing & Business Development Manager
MD Now Urgent Care
07.2009 - 12.2019
- Created the marketing and business development departments from the ground up.
- Developed holistic operational and marketing plan to drive patient growth to multiple locations across all of South Florida.
- Established partnerships with local businesses to expand referral networks.
- Created a white-glove employer program to improve safety and efficiencies within their individual businesses.
- Adapted operational and marketing strategy based on growth plans and to align with goals of investment partners and key stakeholders.
Education
Associate of Arts - Hospitality Administration And Management
Northwood University
West Palm Beach05-2009
Skills
- Advanced organizational skills and time management
- Experience leading operations and multiple teams
- Strong communication skills both written and verbal
- Proven track record of dealing with high-net worth and extremely private business owners
- Understanding of South Florida seasonality
- Vendor sourcing, vetting, and contract management
- Budgeting, expense tracking, and variance reporting
- Proficient with scheduling systems, maintenance trackers, CRMs, budgeting/spreadsheet tools (both Microsoft and Google products)
- Experience with home services including and not limited to HVAC, plumbing, irrigation systems, landscape and more
Timeline
Director of Marketing Operations
Kyzar Air Conditioning
08.2025 - 01.2026
Area Manager
Consult PR
08.2021 - 07.2025
Marketing & Operations Manager
Xpress Urgent Care
06.2020 - 07.2021
Marketing & Business Development Manager
MD Now Urgent Care
07.2009 - 12.2019
Associate of Arts - Hospitality Administration And Management
Northwood University