Rutvi Vaishnani
Boston,MA
Summary
Dynamic marketing professional with over 2 years of experience in digital marketing, SEO/SEM, and market research. Adept at transforming complex challenges into strategic opportunities, creating targeted content that drives engagement and conversion. Passionate about storytelling and customer-centric solutions, delivering compelling narratives that achieve measurable results. Skilled in leading cross-functional teams and managing projects to exceed ambitious goals. Committed to leveraging creativity and data-driven insights to drive marketing excellence and business growth.
Overview
3
3
years of professional experience
1
1
Certificate
3
3
Years of Volunteering Experience
4
4
Languages Known
Work History
Digital Marketing Consultant
Cargill Animal Nutrition
01.2024 - 03.2024
- Developed and executed a digital marketing campaign for EpiCor Pets Post-biotic, targeting specific segments in the pet nutrition industry and highlighting unique product benefits.
- Conducted extensive market research, created detailed buyer personas, and tailored content strategies to address customer pain points, influencing B2B purchasing decisions.
- Implemented advanced SEO/SEM tactics, strategic content marketing, and comprehensive social media outreach to maximize reach and impact across all digital touchpoints.
Customer Experience Consultant
Athletic Brewing Co.
10.2023 - 12.2023
- Conducted extensive quantitative and qualitative research to identify opportunities for improving customer experience for non-alcoholic beer consumers at music festivals.
- Analyzed and mapped consumer journeys, pinpointing pain points and prioritizing high-impact opportunities for enhanced user experience, resulting in effective digital prototypes (website & app).
- Collaborated with cross-functional teams and delivered high-quality presentations to stakeholders, successfully communicating project objectives and results.
Brand Operations Manager
Sonar Machine Tools
07.2022 - 07.2023
- Collaborated with cross-functional teams to align operational efforts with sales goals, boosting revenue by 10% through targeted B2B interactions.
- Optimized processes, reducing execution time by 20% and increasing output by 15%.
- Tracked KPIs to assess performance and fostered a positive work environment, enhancing productivity and employee morale.
Vice President
Nirma Institute of Pharmacy Student's Association
08.2021 - 08.2022
- Spearheaded strategic planning and execution of flagship events 'Enigma' & 'Kridaangan', managing a team of 20 board members and 70-80 volunteers to enhance student engagement.
- Coordinated 7 cross-functional teams, ensuring effective communication and collaboration, and surpassing event objectives.
- Oversaw logistics, budget management, and stakeholder relations, leading to 4 successful events and optimizing organizational performance.
Education
Master of Science - Management Studies
Boston University
Boston, MA05.2024
Bachelor of Science - Pharmacy
Nirma University
Ahmedabad, India05.2022
Skills
- Microsoft Office, Figma, Tableau, UX Design, Google Analytics, Power BI, Jira
- SEO, Market Research and Analysis, Storytelling, Brand Messaging, Customer Segmentation, Go-to-Market Strategy
- Website Design & Development, Data Analysis, Campaign Management, Product Launch, Consumer Insights
- Multitasking, Strategic Planning, Team Leadership & Development, Value Proposition, Competitive Analysis
- Creativity & Innovation, Critical Thinking
- Data-driven Decision Making, Attention to Detail, Problem-Solving, Cross-functional Collaboration
Certification
Content Marketing 2024
HubSpot Academy
Certified SAFe 6 Practitioner 2024
Scaled Agile Inc.
Google Analytics Individual Qualification 2024
Google Digital Academy
Lean Problem-Solving White Belt 2024
Questrom School of Business, Boston University
SEO II 2024
HubSpot Academy
SEO I 2024
HubSpot Academy
Social Media Marketing 2024
HubSpot Academy
Digital Marketing 2024
HubSpot Academy
Marketing Analytics for Business 2023
Datacamp
Project Management: Specialization 2022
Google Career Certificates
Introduction to Negotiation 2020
Yale University
Languages
English
Native or Bilingual
Gujarati
Native or Bilingual
Hindi
Full Professional
Spanish
Elementary
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Digital Marketing Consultant
Cargill Animal Nutrition
01.2024 - 03.2024
Customer Experience Consultant
Athletic Brewing Co.
10.2023 - 12.2023
Brand Operations Manager
Sonar Machine Tools
07.2022 - 07.2023
Vice President
Nirma Institute of Pharmacy Student's Association
08.2021 - 08.2022
Master of Science - Management Studies
Boston University
Bachelor of Science - Pharmacy
Nirma University
Content Marketing 2024
HubSpot Academy
Certified SAFe 6 Practitioner 2024
Scaled Agile Inc.
Google Analytics Individual Qualification 2024
Google Digital Academy
Lean Problem-Solving White Belt 2024
Questrom School of Business, Boston University
SEO II 2024
HubSpot Academy
SEO I 2024
HubSpot Academy
Social Media Marketing 2024
HubSpot Academy
Digital Marketing 2024
HubSpot Academy
Marketing Analytics for Business 2023
Datacamp
Project Management: Specialization 2022
Google Career Certificates
Introduction to Negotiation 2020
Yale University
Volunteering
Event Coordinator 2019-2022
Nirma University, Institute of Pharmacy
- Directed and managed cultural and talent hunt events 'Rostrum' & 'Euphoria', leading a team of 15 event heads and achieving a participant engagement of 100+ in the event.
- Applied strategic planning and project management principles to coordinate event schedules, logistics, and marketing efforts, ensuring high-quality and well-attended events.
Student Coordinator 2019-2022
National Service Scheme (NSS), India
- Led community service initiatives, dedicating 290+ hours to various social causes (health, culture, education, cleanliness, climate change), positively affecting over 500 individuals.
- Enhanced community engagement and awareness by designing and implementing over 10 impactful service projects.
Awards
Director's Honors List 2024
Boston University
Best Student of the Year 2021
Nirma University
Best NSS Volunteer 2020
Nirma University
Volunteering
Event Coordinator 2019-2022
Nirma University, Institute of Pharmacy
- Directed and managed cultural and talent hunt events 'Rostrum' & 'Euphoria', leading a team of 15 event heads and achieving a participant engagement of 100+ in the event.
- Applied strategic planning and project management principles to coordinate event schedules, logistics, and marketing efforts, ensuring high-quality and well-attended events.
Student Coordinator 2019-2022
National Service Scheme (NSS), India
- Led community service initiatives, dedicating 290+ hours to various social causes (health, culture, education, cleanliness, climate change), positively affecting over 500 individuals.
- Enhanced community engagement and awareness by designing and implementing over 10 impactful service projects.
Awards
- Director's Honors List 2024
Boston University
- Best Student of the Year 2021
Nirma University
- Best NSS Volunteer 2020
Nirma University
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