Ryan Adams

Provided comprehensive operational and strategic support for various brands across multiple sectors, focusing on sales enablement, product launches, and cross-channel marketing strategies. Delivered measurable business growth by improving client outcomes through targeted content design and effective marketing strategies.

Marketing Content Design Coordinator (2018-2019)

• Led the design of all marketing and sales collateral, ensuring brand voice consistency across digital, print, and event channels.
• Partnered with cross-functional teams to scale marketing strategies across multiple platforms, resulting in a 20% increase in conversion rates and a 40% boost in brand impressions.

Digital Product Marketing Content Strategist (2020)

• Spearheaded a successful pandemic response strategy, developing digital solutions to maintain brand longevity during COVID-19 disruptions.
• Advised on product migration to digital formats, reducing churn by 15% from initial projections through tailored best practices and customer-focused solutions.

Digital Marketing Project Coordinator (2021)

• Managed digital strategy, increasing ad spend and expanding brand reach by 40%.
• Delivered data-driven performance reports, providing actionable insights and future ad strategy recommendations based on in-depth analysis of key demographics.
• Facilitated cross-functional stakeholder collaboration by presenting data visualizations to inform strategic decisions.

Digital Content Designer (2022)

• Led the design and development of all marketing and sales collateral, ensuring cohesive brand voice and messaging across all channels.
• Acted as a brand identity expert, crafting communication strategies for niche audiences and enforcing brand standards across digital, print, and events.
• Partnered alongside graphic design team to produce best-in-practice content for key user personas along all stages of the user journey.

Content Designer and Project Lead (2023-2024)

• Directed brand voice refreshes for two major brands, modernizing their messaging and aligning it with evolving audience needs.
• Authored over 400 pieces of original content across digital, print, and event channels, driving engagement and brand consistency while harnessing storytelling craft to elevate value propositions and bring design direction to life.
• Project-managed the successful launch of two new digital products, ensuring collaboration across cross-functional teams and on-time delivery from inception to post-launch assessment.

Highly experienced Yoga Teacher and Trainer with over 3,000 teaching hours and 300+ hours of advanced training. Proven ability to mentor and develop new instructors. Adept at collaborating with management and key stakeholders to design, develop, and launch innovative yoga programs.

• Delivered over 3,000 hours of professional yoga instruction to 7,500 students across 4 studios.
• Completed 300+ hours of advanced training in anatomy, philosophy, and advanced asana techniques, becoming certified at the 500-hour level.
• Mentored and shaped 30 new yoga teachers with a 97% completion rate, developing their skills and confidence to become successful instructors.
• Collaborated closely with key stakeholders and executives to successfully pitch and launch two new, original yoga concepts that strategically aligned with the studio's mission and vision.
• Gathered user research, conducted iterative testing, and applied feedback to develop new proprietary training materials that drove client engagement and satisfaction.
• Reported on (GTM) best practices throughout development and execution phases, ensuring data-driven decision-making and optimizing the launch strategy for maximum engagement and success.
• Led cross-functional feedback sessions to integrate insights and refine product offerings and training materials, driving long-term value for the studio and its clientele.

Expertise in coaching individuals to meet fitness goals through personalized plans, continuous assessment, and motivational support, while maintaining a strong focus on safety, technique, and holistic well-being.

• Trained clients in strength training, cardiovascular exercise, and stretching, helping them achieve their fitness goals through individualized programs.
• Educated clients on preventive care, nutrition, fitness, stress management, and ergonomics to promote overall health and well-being.
• Designed specific workout systems for individual clients based on their performance ability and fitness goals, resulting in desired weight loss, increased autonomy and self-confidence, and improved strength.
• Developed, planned, and led personal and group fitness sessions as well as well-known specialty fitness programs, inspiring and motivating clients to reach their full potential.
• Acted as a subject-matter expert in select fitness methodologies, demonstrating a deep understanding of in-discipline best practices and staying up-to-date with industry trends.