Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Ryan Adamson

South San Francisco,CA

Summary

Experienced cross-functional leader with 12+ years across digital strategy, retail, marketing, and operations. Proven track record driving global initiatives, scaling digital and in-store experiences, and delivering customer-first solutions. Passionate about building strong relationships, driving results, and creating innovative experiences that elevate engagement and impact.

Overview

12
12
years of professional experience
1
1
Certification

Work History

Digital Strategy Manager, Retail Marketing

Apple
Cupertino, CA
04.2023 - Current
  • Drive global initiatives to enhance in-store digital experiences and elevate customer engagement.
  • align cross-functional teams on scalable retail experiences.
  • Execute digital content strategies supporting product launches, seasonal campaigns, and merchandising initiatives.
  • Managed planning processes to secure funding and resources for platform enhancements.
  • Aligned cross-functional teams to create scalable retail experiences across all locations.

Digital Operations Manager, Interactive Techology

Apple
Cupertino, CA
07.2020 - 04.2023
  • Facilitated global rollout of tech-driven customer experiences at over 30K Apple retail sites.
  • Coordinated cross-functional teams to ensure readiness for Apple's next-gen retail point-of-sale systems.

Retail Brand Marketing Manager, Field Sports

Nike
Beaverton, OR
02.2016 - 06.2020
  • Drove retail marketing strategies and activations targeting key brand moments such as Super Bowl 51-54 and World Cup events.
  • Cultivated cross-functional relationships within Nike, strategic account partners, and professional league entities.
  • Executed customer experiences, including athlete appearances and innovative in-store activations.

Retail Communications Manager, NA Nike Stores

Nike
Beaverton, OR
06.2013 - 01.2016
  • Coordinated four North America retail Leadership Summits, hosting over 500 leaders from Nike Retail and WHQ.
  • Launched and managed Nike's internal retail communications platform for more than 2,400 users across 240 locations in North America.

Education

Bachelor of Science - Business Administration

Metropolitan State University
Saint Paul, MN

Skills

  • Product roadmapping and prioritization
  • Cross-functional leadership and alignment
  • Digital product strategy
  • Go-to-market strategy
  • Data-informed decision making

Certification

Certified Personal Trainer (NASM-CPT)

National Academy of Sports Medicine (NASM)

Timeline

Digital Strategy Manager, Retail Marketing

Apple
04.2023 - Current

Digital Operations Manager, Interactive Techology

Apple
07.2020 - 04.2023

Retail Brand Marketing Manager, Field Sports

Nike
02.2016 - 06.2020

Retail Communications Manager, NA Nike Stores

Nike
06.2013 - 01.2016

Bachelor of Science - Business Administration

Metropolitan State University

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