Summary
Overview
Work History
Education
Skills
Timeline
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Ryan Adkins

Ryan Adkins

Columbus,OH

Summary

National Sales Director with 12+ years of expertise in negotiation, B2B, and sales operations. Approach is client-centric, leveraging market dynamics to deliver personalized solutions that consistently exceed expectations. Committed to continuous improvement and fostering growth by implementing innovative and effective business development strategies.

Overview

7
7
years of professional experience

Work History

Director of Business Development

BAMKO
11.2024 - Current

BAMKO serves the world’s most prominent brands by designing, manufacturing, and distributing award-winning promotional products, branded merchandise, and packaging. With global headquarters in Los Angeles and operations across five continents, BAMKO boasts the largest western-owned sourcing operation in the industry.

  • Engaged as a 1099 leadership role serving as both player and coach, maintaining personal accounts and mentoring peers.
  • Transitioned into this role to retain my current book of business brought during the move.
  • Spearheaded business development strategy contributing to $1.2M in new revenue within the first six months.
  • Secured multiple enterprise contracts by leveraging data insights and aligning branded merchandise with enterprise goals.
  • Partnered with global sourcing to reduce lead times by 22%, increasing on-time delivery and client satisfaction.
  • Collaborated cross-functionally with marketing, logistics, and sourcing teams to develop scalable brand programs.
  • Came on board in a contract strategy to help purchase and implement CRM (HubSpot).
  • Utilized ZoomInfo to identify and incorporate high-intent leads into the CRM pipeline, enhancing prospecting efficiency and accelerating outreach strategies.

Founder

Ryan Adkins | Advertising & Marketing
01.2018 - Current

At RAAM, your premier destination for innovative and bespoke merchandise solutions with a seasoned experience of 15 years in the industry, we have honed our expertise to perfection, catering to an impressive clientele in the dynamic world of breweries. At RAAM, we specialize in crafting custom merchandise, promotional products, and top-notch overseas custom creations our passion lies in unleashing creativity to bring your brand's vision to life.

  • Built consultancy generating $1.5M+ in lifetime revenue.
  • Achieved 25% average YoY growth and 98% client repeat rate.
  • Developed overseas custom products aligning with brand identity.

National Sales Manager

Fun Express(Oriental Trading Company)
08.2022 - 12.2024

Fun Express, a wholesale/B2B subsidiary of Oriental Trading Co., a Berkshire Hathaway Company, is a leading supplier of consumer packaged goods. We offer a wide variety of toys, novelties, party supplies, and holiday/seasonal products.

  • Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
  • Attended events, training seminars, and manufacturer product showcases.
  • Directed $9MM+ business unit with 113% YoY revenue growth in 2023.
  • Led national team of 8+ reps; exceeded quotas by an average of 18%.
  • Drove vertical campaigns resulting in 41% increase in new clients.
  • Executed trade shows generating $750K+ in pipeline annually.
  • Remained responsive to changing targets by preparing monthly, quarterly and annual sales reports and forecasts.
  • Drafted comprehensive sales plans and approved budget expenditures to meet project goals.
  • Met with customers to give sales presentations, negotiate contracts and promote services.

Director Of Business Development

PPD&G
10.2020 - 08.2022
  • Led business development efforts for PPD&G, collaborating with diverse professionals to drive retail marketing strategies for global brands.
    • Implemented world-class design services, elite engineering, and rigorous project management to ensure client involvement in every production phase.
  • Drove a 29% revenue increase by securing high-volume retail accounts.
  • Led 35+ national retail rollouts annually with 100% on-time delivery.
  • Reduced production delays by 34% with agile project practices.
  • Expanded expertise to accommodate diverse projects, never saying no to a request, resulting in continued industry excellence.

Business Development Manager

PHMG
06.2019 - 12.2020
  • Developed expertise in audio branding to educate key decision makers on the benefits of PHMG’s services
  • Advised businesses on enhancing their telephone procedures and creating a unique audio brand
  • Tailored bespoke audio branding packages to meet each client’s specific needs
  • Established relationships with key decision-makers within customer's organization to promote growth and retention.
  • Ranked top 10% in national sales team; exceeded targets by 26% over RAMP.
  • Closed 150+ new accounts in under 18 months.
  • Boosted client lifetime value by 20% through strategic upselling.

Education

Jonathan Alder High School

Bachelor of Science -

Eastern Kentucky University
03.2010

Skills

  • Global Procurement Expertise
  • Sales Strategy Implementation
  • Sales Insights Assessment
  • Strategic Analysis
  • Strategic Business Development
  • Team Leadership
  • Continuous Process Enhancement
  • Account Management
  • New Business Development
  • Lead Generation
  • Sales Strategy Development
  • Business-to-Business (B2B)
  • Sales Presentations
  • Client Relationship Management
  • Contract Negotiation

Timeline

Director of Business Development

BAMKO
11.2024 - Current

National Sales Manager

Fun Express(Oriental Trading Company)
08.2022 - 12.2024

Director Of Business Development

PPD&G
10.2020 - 08.2022

Business Development Manager

PHMG
06.2019 - 12.2020

Founder

Ryan Adkins | Advertising & Marketing
01.2018 - Current

Jonathan Alder High School

Bachelor of Science -

Eastern Kentucky University
Ryan Adkins