Ryan Anderson

Plan, create, and execute marketing campaigns for all five clothing brands.

Campaign Responsibilities include:

• Created and executed Marketing emails and SMS messages using the Klavio platform.
• Managed website using Magento platform
• Implemented individual projects regarding campaign performance analysis

Successfully operated in a high-pressure setting with tight project timelines.

Contributed to the management and implementation of Macys campaigns across all marketing platforms (Website, Tv, Radio, Printed Mail, Email, SMS, App, and in store visuals (posters).

Campaign Responsibilities included:

• Worked with vendors and business offices to confirm exposures with brands and legal terms for the given campaign.
• Collaborated with creative and copy teams to ensure accurate creation of assets.
• Collaborated with merchants and project management teams to ensure timely release of campaign assets in alignment with agreed terms across marketing channels
• Worked with mail houses and print teams when managing the process of printed mail advertisements.
• Worked with photo studio teams when shooting for new content to use in upcoming campaigns.
• Organized and prepared central/main documents to track exposure details for campaigns across all marketing channels from each quarter.
• Worked with retention marketing teams to track overall performance of campaigns and make efficient changes given the results.
• Contributed to the day-to-day operations that include:
• Presented beauty content on a regular basis for pre-style outs/ style outs- collect callouts.
• Lead weekly meetings inclusive of touch bases with business office and other partners.
• Lead internal asset review sessions.

• Collaborated with specialists and directors on daily operations in Macy's broadcast team.
• Managed creation, scheduling, and release of TV and Radio assets.