Ryan Ballard
Denver,CO
Summary
Seasoned Director of Business Development with solid health insurance history in strategic planning and execution. Strong understanding of market dynamics, business operations, and leading teams to achieve company objectives. Known for creativity in problem-solving, negotiation skills, and ability to forge strategic partnerships that drive growth. Previous work has led to significant revenue increases, new market penetration and improved client relationships.
Overview
17
17
years of professional experience
Work History
Director of Business Development
True Rx
Denver, CO
02.2024 - Current
- Led the initiation and expansion of strategic broker partnerships to increase PBM market share in 15 states in the Midwest and West Coast.
- Strengthened strategic alliances with brokers, pharmacy consultants, TPAs, Stop Loss, and Captive partners to drive business growth.
- Collaborated with major broker-house pharmacy teams to develop strategic partnerships and drive up market sales.
- Developed and executed data-driven growth strategies for high-value brokers in new regions.
- Collaborated with external partners and internal teams to develop proposals and contracts aligned with business objectives.
- Partnered with clinical teams to design customized cost containment strategies, including PAP, advocacy, diabetic management, pharmacogenomics, and international sourcing.
- Achieved successful client acquisition by delivering compelling finalist presentations to stakeholders.
- Developed strategic long-term solutions utilizing a full suite of products to address brokers' PBM requirements.
Regional Sales Manager
Centivo
Denver, CO
03.2023 - 12.2023
- Tasked with bringing a new level and self-funding health plan to the Denver market
- Develop and execute strategy to engage with top-producing brokers to develop a pipeline
- Train brokers on level-funding, self-funding, and unbundled health plans
- Identify top cases that would fit Centivo and develop engagement strategy
- Identify and develop a strong base of brokers who are aligned with the Centivo value message, and maintain that base with face-to-face and virtual market-facing activities
Regional Sales Manager
Elevance Health
Denver, CO
09.2022 - 03.2023
- Over 110% to goal month over month
- Engaged with medium and upper-level producing brokers to drive sales through face-to-face and virtual meetings
- Responsible for engaging with, training, developing and recruiting brokers to optimize Medicare growth by selling the Medicare Value
- Developed roadmaps for broker production to ensure enrollment targets and business development activities
- Provided training & coaching to all brokers on new & changing products, age-in member transitions, retail strategy, monthly town hall webinars and other meaningful training and development initiatives as well as CE (Continuing Education) opportunities
- Recruited Commercial Brokers to write Medicare business, and partnered with other sales segments within the company to create synergies where possible
Sales Executive
Kaiser Permanente
Denver, CO
01.2017 - 09.2022
- Recognized as Top Small Business Sales Rep & Platinum Circle Award Winner as a top 5 nationally ranked rep generating 218% to goal in new sales & 120% to goal in retention
- Responsible for achieving sales goals and strategic objectives through new client development, closing sales, client retention, and expanding wallet share of existing clients
- Cultivated and maintained key strategic relationships with over 130 broker clients throughout the state
- Created and actively executed a business plan that positions KP to optimize its opportunities across the book of business in the assigned territory using data and client management systems
- Developed and implemented marketing/account/book of business strategies and sales plans that enhance KP’s position in the market
- Fostered a culture of collaboration and accountability between sales, account management, pricing, and other key internal partners
- Leveraged pricing and products to anticipate and drive growth that includes use of the revenue investment funds or other alternative options to support business targets
- Authored and presented finalist presentations; coordinated the various teams and resources within KP
- Procured and analyzed key competitive data for management that assists in achieving desired account and sales results
Digital Sales Executive
YP Digital Marketing
Denver, CO
04.2010 - 12.2017
- Generated over $800k in annual contracts in the Small & Medium Enterprise space, ultimately leading to the second largest book of business in the Denver office
- Recognized as the Top Digital Sales Executive (based off new money generation) 14 out of 24 months
- Ranked in the top 5% for four consecutive years of all Digital Sales employees for gross dollars sold, with an in-person closing rate of over 70%
- Exceeded gross and new money sales objectives five consecutive years and grew new book of business over 12% YoY, beating the Company’s 5% growth target
Pharmacy Consulting Account Manager
Rx Pro Health
Denver, CO
03.2008 - 08.2009
- Recognized as top recruiter for nationally placing new pharmacists across a variety of settings including: hospital, clinical, retail, home infusion, long-term care, nuclear, call center, drug information, and government services
- Generated the most revenue and held the top contract values across actively placed pharmacists in the Denver region
Education
Bachelor of Arts - Social Science Major w/ emphasis in Political Science, Sociology, and History
University of Denver
Denver, CO11.2007
Skills
- Mature broker network
- Go to market strategy execution
- Multi state territory growth
- Healthcare network expertise
- Direct medical contracting
- TPA integration
- Self-funding strategies
- Cost containment solutions for medical and pharmacy
- PBM financial acumen
- Salesforce proficiency
- CRM management
- Microsoft Office Suite
Business And Leadership Qualifications
- Elected as Team Leader & training manager at YP Digital Marketing
- Actively involved in the community with the Conflict Center & Goodwill & National Multiple Sclerosis Society
Timeline
Director of Business Development
True Rx
02.2024 - Current
Regional Sales Manager
Centivo
03.2023 - 12.2023
Regional Sales Manager
Elevance Health
09.2022 - 03.2023
Sales Executive
Kaiser Permanente
01.2017 - 09.2022
Digital Sales Executive
YP Digital Marketing
04.2010 - 12.2017
Pharmacy Consulting Account Manager
Rx Pro Health
03.2008 - 08.2009
Bachelor of Arts - Social Science Major w/ emphasis in Political Science, Sociology, and History
University of Denver
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