Ryan Baum
Eagan,MN
Summary
Sales and business development leader with over 14 years of experience in driving revenue growth, building high-performing teams, and executing strategic plans in print, digital, and integrated media. Known for fostering strong client relationships, coaching sales teams, and delivering consistent results across regional markets.
Highly driven General Manager successful at implementing strategic approaches to drive profitability and sales. Recognized for performance excellence in operations and customer care. Successful at motivating, training and developing team members to drive profitability in highly competitive environment.
Overview
15
15
years of professional experience
Work History
General Manager – Minneapolis-St. Paul & Wisconsin
Valpak Direct Mail Marketing
01.2023 - Current
- Led sales and operations for MN and WI markets, managing a remote sales team.
- Achieved 11th place nationally, surpassing budget by $187K.
- Improved team KPIs and client retention through data-driven coaching and strategy.
Sales Director – Southeast Division
MSPARK Advertising Services
01.2020 - 01.2022
- Directed 4 sales managers and 28 reps, overseeing $21M in annual revenue.
- Increased revenue by 3–4% annually and contributed 50% of new digital revenue.
- Created demographic/geographic mapping tools to improve sales targeting.
Territory Sales Manager – Central Division
MSPARK Advertising Services
01.2017 - 01.2020
- Managed a 6-person team across 4 states, growing revenue from $2.1M to $3.2M.
- Earned Sales Manager of the Year (2019, 2020).
- Launched digital product lines and improved sales forecasting and pipeline processes.
Territory Sales Manager
PAX Water (UGSI Utilities)
01.2016 - 01.2017
- Led capital product sales across the Midwest; first to sell 70+ mixing units.
- Generated $200K in new revenue during COVID-era challenges.
Sales Representative
Utility Service Group (SUEZ Environmental Services)
01.2011 - 01.2015
- Grew territory revenue from $185K to $2.1M across MN, ND, and SD.
- Introduced innovative water asset management programs.
Strategic Account Manager
PAX Water (UGSI Utilities)
01.2017
- Managed key accounts and secured growth in underdeveloped markets.
- Acted as lead liaison for 50 SUEZ sales reps nationwide.
Education
Bachelor of Arts - Communication Studies
Iowa State University
Ames, IASkills
- Strategic Planning
- Sales Management
- Revenue Growth
- Digital Marketing
- Account Development
- Remote Leadership
- CRM (Salesforce, Dynamics)
- Team Coaching
- Market Segmentation
- Forecasting
- Power BI
- Microsoft Office
- Market analysis
- Sales strategy
- Sales forecasting
- Team leadership
- Market growth
- Training and coaching
Websites
Awards Recognition
- Sales Manager of the Year – MSPARK (2019, 2020)
- Earned Full Athletic Scholarship as a Walk-On – Iowa State University
Professional Development
- Challenger Sales Transformation
- Counselor Salesperson Training
- Professional Leadership Coaching
Timeline
General Manager – Minneapolis-St. Paul & Wisconsin
Valpak Direct Mail Marketing
01.2023 - Current
Sales Director – Southeast Division
MSPARK Advertising Services
01.2020 - 01.2022
Territory Sales Manager – Central Division
MSPARK Advertising Services
01.2017 - 01.2020
Strategic Account Manager
PAX Water (UGSI Utilities)
01.2017
Territory Sales Manager
PAX Water (UGSI Utilities)
01.2016 - 01.2017
Sales Representative
Utility Service Group (SUEZ Environmental Services)
01.2011 - 01.2015
Bachelor of Arts - Communication Studies
Iowa State University