Summary
Overview
Work History
Education
Skills
Timeline
Generic

Ryan Bennett

Charlotte,NC

Summary

Dynamic sales leader with a proven track record at SmartBug Media, optimizing revenue attainment by developing and executing innovative sales strategies and fostering a motivated sales culture. Expert in sales leadership, client acquisition, and leveraging HubSpot's full suite of products. Demonstrated success in competitive analysis and sales funnel management, driving significant growth and achieving ambitious targets for multiple B2B SaaS companies.

Overview

5
5
years of professional experience

Work History

Director of Sales

SmartBug Media
02.2024 - Current
  • Promoted to VP of Sales effective January 1, 2025
  • Directly manage team of 5 sales reps, providing guidance, coaching and support.
  • Ensure forecasts, CRM data, and daily activity consistently align with growth targets.
  • Built optimizations to processes that promoted increase in sales velocity, close rate and quota attainment
  • Established ambitious sales targets, managed deployment strategies, and developed go-to-market plans to capitalize on every revenue opportunity.
  • Collaborated with marketing teams to help sales campaigns reach target audiences.
  • Established pricing strategies to maintain competitive pricing and maximize profits.
  • Worked closely with product teams to understand customer needs and requirements.
  • Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
  • Build and Managed revenue models, process flows, operations support and customer engagement strategies.

VP of Sales

LogicBoost Labs
11.2021 - Current
  • Currently provide strategic guidance for 3 portfolio companies and sit on the board of one for a few hours a quarter.
  • Served as a fractional VP of Sales for multiple early-stage B2B SaaS companies, creating and executing sales and revenue strategies in highly dynamic and competitive environments.
  • Implemented HubSpot for 4 separate portfolio companies.
  • Built scalable sales teams by recruiting, inspiring, and retaining top talent, while implementing HubSpot CRM systems that enabled efficient pipeline management and strong customer relationships.
  • Drove the go-to-market strategies across various industries, ensuring cross-functional collaboration and leading customer-facing engagements.
  • Evaluated and provided recommendations, from a sales perspective, for potential companies LogicBoost could invest in by evaluating product-market-fit, TAM, pricing and scalability
  • Built sales playbooks for scaling SaaS companies that included GTM strategy, forecasts, hiring plans and talk tracks
  • Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
  • Recruited, interviewed and hired employees.
  • Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
  • Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
  • Demonstrated products to show potential customers benefits and advantages and encourage purchases.
  • Managed revenue models, process flows, operations support and customer engagement strategies.

Sales Director

Digitalj2
10.2022 - 02.2024
  • Brought digitalJ2 to HubSpot Elite status in HubSpot's partner ecosystem.
  • Redesigned pricing strategies and identified most lucrative sales channels, positioning company to exceed revenue goals.
  • Updated products, service agreements and pricing to retain competitive advantage and generate new customers.
  • Created innovative sales strategies through monitoring and evaluating market trends and competitive offerings, particularly working closely with HubSpot Reps
  • Created innovative sales strategies through monitoring and evaluating market trends and competitive offerings.
  • Utilized consumer trends to shape sales approaches.

Sales Representative

SmartBug Media
01.2020 - 11.2021
  • Consistently provided strategic recommendations to B2B companies as it related to their strategic growth goals and HubSpot as a core business tool
  • Presented professional image consistent with company's brand values.
  • Contributed to event marketing, sales and brand promotion.
  • Met with customers to discuss and ascertain needs, tailor solutions and close deals.
  • Fostered lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and expanded client base.
  • Gained customer trust and confidence by demonstrating compelling, persuasive and composed professional demeanor.
  • Achieved or exceeded company-defined sales quotas.
  • Stayed current on company offerings and industry trends.
  • Contributed to team objectives in fast-paced environment.
  • Maintained current knowledge of evolving changes in marketplace.

Education

Bachelor of Science - Marketing

University of North Carolina At Charlotte
Charlotte, NC

Skills

  • Sales leadership and training
  • Client acquisition
  • Closing
  • Sales strategy development
  • Competitive analysis
  • Sales reporting
  • Sales funnel management
  • Channel development
  • Revenue forecasting
  • HubSpot Full Suite

Timeline

Director of Sales

SmartBug Media
02.2024 - Current

Sales Director

Digitalj2
10.2022 - 02.2024

VP of Sales

LogicBoost Labs
11.2021 - Current

Sales Representative

SmartBug Media
01.2020 - 11.2021

Bachelor of Science - Marketing

University of North Carolina At Charlotte

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Ryan Bennett