Summary
Overview
Work History
Education
Skills
Affiliations And Honors
Hobbies and Interests
Timeline
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Ryan Berger

Ryan Berger

Short Hills,NJ

Summary

Passionate and accomplished Co-Owner with track record of success in business development, customer service and team building. Possesses entrepreneurial spirit, deep understanding of market trends, and keen eye for growth opportunities.

Overview

24
24
years of professional experience

Work History

Co Founder

Daps
01.2022 - Current
  • Launched an app where athletes can connect with fans in new and unique ways
  • Developed marketing materials and campaigns to boost brand awareness and drive customer engagement on the app
  • First ever "athlete direct to consumer" store
  • Developed a menu of social experiences for fans to engage with their favorite athletes
  • Partnered with top NBA, WNBA, men's and women's college basketball, and high school players to connect with fans via the app
  • Working with athletes to take advantage of moments that they can monetize
  • Partnered with top NBA talent, and pop culture personalities to drive downloads and adoption.

FOUNDING PARTNER

HYPR (acquired by Juliusworks)
01.2015 - Current
  • Launched HYPR, the world’s leading influencer marketing platform, with over 12 million influencers, together with the two co-founders
  • Responsible for almost $2 million in annual subscription sales bringing in multiple global clients
  • Work with the account management team to develop campaign ideas for clients on how to work with influencers
  • Worked with clients and influencers to create buzz and word of mouth with activations from social to experiential
  • Speak regularly on panels and conferences on new media and the importance of influencers and identifying the right people
  • Developed partnerships with the 4 majors sports leagues, and help guide and consult to over 75 professional sports teams on how to work with influencers and creators.

Founder

BERGER SHOP
01.2009 - Current
  • Founded influencer marketing consulting practice in 2009 offering new media solutions to clients through creative and integrated marketing ideas including events, digital, and social marketing
  • Roots of practice around injecting brands into culture: music, fashion, sports, luxury
  • Developed and executed campaigns and ideas designed to make noise and drive conversations resulting in injecting brands into today’s culture
  • Work with clients to activate their brand in popular culture and over social media channels using digital, social, experiential, and influencer marketing
  • Built out connected marketing approach in 2015 around introducing technologies and partners to agencies and brands
  • Agencies include: Crispin, Goodby, Huge, Horizon, Havas, Grey, DKC, Coyne, Narrative Group, and more
  • Clients have included Jaguar, Madison Square Garden, Polaroid, NBA, Campari. Group, NY Jets, and LA Times
  • Successful programs include: Developed word of mouth marketing campaign for Polaroid partnering with Outkast for the song “Hey Ya,” which drove media value for the brand of over $500 million
  • Developed campaign to drive awareness of Saturday home delivery for the LA Times that got 85% more subscriptions than the prior year
  • Launching the XJ and XK models for Jaguar thru a series of global initiatives and live experiences in key tastemaker markets
  • Developed strong partnerships with other businesses for clients to allow for collaboration and more significant opportunities for growth.

CREATIVE DIRECTOR, BUZZ

EURO RSCG WORLDWIDE
01.2004 - 01.2008
  • Lead creative in developing brand ideas to drive word of mouth and client business
  • Working across all Euro RSCG Worldwide clients, and working closely with the digital and PR teams, bringing an integrated approach to clients’ business
  • Developing word of mouth strategies, creating buzz activation tactics, and managing key partners/vendors to oversee execution and measurement on the back end of the program
  • Successful Programs include: Taking Lean Cuisine and Fred Segal to Sundance for launch of Spa Cuisine
  • Taking Dr Scholl’s out of foot care aisle and into popular culture
  • Launching UNIQLO stores in New Jersey and New York
  • Launching New Balance’s first basketball shoe.

STRATEGIST

EURO RSCG FUEL
01.2002 - 01.2004
  • Created promotional ideas to help clients engage consumers in their brand campaign
  • Developed offline/online promotional concepts such as contests, sweepstakes, parties, gifting, and brand integration
  • Hosted, organized, and analyzed influencer dinners, pop culture audits, and modern focus groups
  • Worked as part of the S.T.AR
  • Team, a group inside the agency that specialized in strategic trendspotting.

SALES REPRESENTATIVE

EURO RSCG IMPACT
01.2000 - 01.2002
  • Worked with clients to create branded experiences for large audiences at national events such as spring break
  • Created brand exhibits and large scale exhibitions in key locations such as office parks, festivals, and high traffic areas
  • Sold multi-tiered sampling programs as part of “Branded Handshake” program.

Education

BACHELOR OF ARTS - Sociology

ITHACA COLLEGE
05.2000

Skills

  • Partnership Cultivation
  • Strategic Partnerships
  • Connector Relations
  • Business Development and Retention

Affiliations And Honors

  • Cover of AdAge 30 under 30 to watch
  • Advertising Week panel member and volunteer organizer
  • Cover of Adweek, Voted Top 10 Families in marketing over the last 3 generations
  • Professor at NYU, teaching New Media Marketing
  • SXSW Feature Speaker
  • Partner, Peak Sports
  • Partner, DAPS

Hobbies and Interests

  • Basketball
  • Golf
  • Traveling
  • Sports Journalism
  • Blogging
  • Trend-spotting
  • Popular Culture
  • Social Media
  • Fashion
  • Teaching
  • Networking
  • Coaching girls sports

Timeline

Co Founder

Daps
01.2022 - Current

FOUNDING PARTNER

HYPR (acquired by Juliusworks)
01.2015 - Current

Founder

BERGER SHOP
01.2009 - Current

CREATIVE DIRECTOR, BUZZ

EURO RSCG WORLDWIDE
01.2004 - 01.2008

STRATEGIST

EURO RSCG FUEL
01.2002 - 01.2004

SALES REPRESENTATIVE

EURO RSCG IMPACT
01.2000 - 01.2002

BACHELOR OF ARTS - Sociology

ITHACA COLLEGE

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