RYAN CHEUNG
Monterey Park,CA
Summary
Marketing professional with experiences in the following fields: Budget Management, Digital Marketing Analysis, Project Management, Market Research, Analytical Reporting, Acquisition Campaign Development, Technical Analytical Management, and Program Partnership Management.
Overview
6
6
years of professional experience
Work History
Associate Marketing Manager
AG JEANS, INC
South Gate, CA
08.2023 - Current
- Lead the development, implementation, and optimization of innovative digital acquisition strategies. Oversee and manage the digital acquisition budget, ensuring efficient allocation of resources to maximize return on investment. Evaluate the effectiveness of various digital channels and tactics, making data driven decisions to prioritize efforts and allocate resources in ways that maximize acquisition and overall business growth. Lead initiatives to test and learn into emerging media channels while also evolving existing channels on an ongoing basis.
Digital Marketing Specialist
E-Z UP INTERNATIONAL, INC.
06.2021 - 08.2023
- Manage all paid search and shopping campaigns throughout full lifecycle, including launch, content/keyword strategy, performance optimization, A/B testing, campaign analysis, and CPC optimization to increase acquisition performance. Manage all affiliate network relationships, including recruiting, CPA structure, technical implementation, partnership optimization and performance optimization/analysis. Maintain and develop weekly/monthly/quarterly/annual KPI reporting for paid channels
Marketing Intern
YAMAHA CORPORATION OF AMERICA, INC.
09.2019 - 12.2019
- Examine competitive markets and formulate product and price comparisons of new and existing products to produce market reports that highlights key information for improving marketing strategies. Managed our CRM platform by communicating with dealers, consumers, and internal staff. Develop a strategy focusing on providing resources for the special needs community to allow easy access to music products
Marketing Assistant
KCS WEST CONSTRUCTION, INC.
06.2018 - 08.2019
- Coordinated social media content to help increase brand awareness that aligns with overall marketing goals. Worked with business development team in maintaining all project tasks and objectives in proposal development marketing collaterals, and contracts/agreements
Education
Project Management Certificate -
UC IRVINE
12.2021
B.S Business - Marketing Management -
CAL POLY POMONA
05.2019
A.S.T Business Administration -
MOUNT SAN ANTIONIO COLLEGE
06.2017
Skills
- Computer software packages including Microsoft Word, PowerPoint, and Excel
- Google Analytics/Ad Words
- Business Reporting
- Planning and Scheduling
- Market Research
- Project Management
- Web Analytics Analysis
- Salesforce CRM Management
- Analytical Data Mining
Timeline
Associate Marketing Manager
AG JEANS, INC
08.2023 - Current
Digital Marketing Specialist
E-Z UP INTERNATIONAL, INC.
06.2021 - 08.2023
Marketing Intern
YAMAHA CORPORATION OF AMERICA, INC.
09.2019 - 12.2019
Marketing Assistant
KCS WEST CONSTRUCTION, INC.
06.2018 - 08.2019
Project Management Certificate -
UC IRVINE
B.S Business - Marketing Management -
CAL POLY POMONA
A.S.T Business Administration -
MOUNT SAN ANTIONIO COLLEGE
Similar Profiles
BRYAN CERONBRYAN CERON
Warehouse Associate at Koos Manufacturing Inc. (AG Jeans)Warehouse Associate at Koos Manufacturing Inc. (AG Jeans)
Taylor WilliamsTaylor Williams
Stylist at AG JeansStylist at AG Jeans
Daniel RiveraDaniel Rivera
Store Manager at AG JeansStore Manager at AG Jeans
Angelique GonzalezAngelique Gonzalez
Cashier at NACashier at NA
Alexus MajorsAlexus Majors
Caregiver at IHSS In Home Support ServicesCaregiver at IHSS In Home Support Services