Ryan Collins
New York
Summary
Experienced Senior Digital Sales Planner & Account Manager with a proven track record of driving revenue growth through strategic planning, client management, and innovative advertising solutions. Passionate about exceeding sales targets and personal career growth.
Overview
4
4
years of professional experience
1
1
Certification
Work History
SENIOR DIGITAL SALES PLANNER/ACCOUNT MANAGER
Reuters
01.2024 - Current
- Manage Reuters largest accounts, multi-million dollar digital ad campaigns, optimizing performance and driving revenue growth
- Develop comprehensive digital advertising strategies for clients resulting in increased ROI and sales
- Collaborate with Marking, Ad-Ops, and Pricing and Planning teams to ensure successful execution of digital campaigns
- Manage client relationships and account growth through regular client facing communication and performance analysis
- Utilize industry insights to optimize campaign performance and drive revenue for clients
- Ultimately deliver post campaign analysis gathering insights for future campaign success and account growth
- Continue to operate day to day responsibilities of previous role, while taking on more responsibilities and developing sales skills
DIGITAL SALES PLANNER/ACCOUNT MANAGER
Reuters
01.2022 - 01.2024
- Facilitated responses to client RFPs, working hand in hand with Account Executive to present solutions to client's objectives, and building media plans ensuring delivery of client's KPIs
- Managed the entirety of the campaign lifecycle; collecting and testing deliverables for launch, monitoring campaign performance and optimization opportunities, and providing post campaign analysis and recommendation
- Operated as key point of contact for all client/agency requests for research, audience insight, and potential opportunities for partnership
DIGITAL/LINEAR SALES PLANNER
AMC Networks
01.2021 - 01.2022
- Built linear and digital upfront and scatter plans to meet client CPM, Impression, and Budget Goals
- Stewarded deals to ensure adequate delivery monitoring both 1st and 3rd party tracking Flight extensions, ADU offers, Digital Buffers
- Monitored agency liability weekly and reported to AE to find most effective way to reduce liability
- Acted as an extension of account executive when necessary, responding to client requests and opportunities
DIGITAL/LINEAR SALES ASSISTANT
AMC Networks
01.2020 - 01.2021
- Gained complete understanding of both linear and digital sales processes
- Assisted in the development of sales proposals, advertising packages and client presentations
- Effectively communicated with internal teams (sales, production, finance) and external client's on performance and delivery of campaigns.
Education
BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION MARKETING -
The Ohio State University - Max M. Fisher College of Business
Columbus, OHSkills
- Experienced Senior Digital Sales Planner & Account Manager
- Strategic planning
- Client management
- Exceeding sales targets
- Verbal Communication
- Data analysis proficiency
- Performance metrics analysis
- Relationship building and management
- Issue Resolution
Certification
the TradeDesk Edge Academy - Marketing Foundations Certified
Additional Notes
From May - September of 2022, assumed the role of acting Account Executive covering for Maternity, taking on all responsibilities of the sales role, while managing day to day responsibilities of a Sales Planner.
- Client relationship management.
- Comfortable and skilled presenter.
- Data analysis.
- Campaign optimization.
- Motivated and Passionate Attitude.
- Adaptable.
- Disciplined and Reliable.
- Team collaboration.
- Microsoft Excel.
- Microsoft Powerpoint.
Timeline
SENIOR DIGITAL SALES PLANNER/ACCOUNT MANAGER
Reuters
01.2024 - Current
DIGITAL SALES PLANNER/ACCOUNT MANAGER
Reuters
01.2022 - 01.2024
DIGITAL/LINEAR SALES PLANNER
AMC Networks
01.2021 - 01.2022
DIGITAL/LINEAR SALES ASSISTANT
AMC Networks
01.2020 - 01.2021
BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION MARKETING -
The Ohio State University - Max M. Fisher College of Business
the TradeDesk Edge Academy - Marketing Foundations Certified
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