Summary
Overview
Work History
Education
Skills
Certification
Additional Notes
Timeline
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Ryan Collins

New York

Summary

Experienced Senior Digital Sales Planner & Account Manager with a proven track record of driving revenue growth through strategic planning, client management, and innovative advertising solutions. Passionate about exceeding sales targets and personal career growth.

Overview

4
4
years of professional experience
1
1
Certification

Work History

SENIOR DIGITAL SALES PLANNER/ACCOUNT MANAGER

Reuters
01.2024 - Current
  • Manage Reuters largest accounts, multi-million dollar digital ad campaigns, optimizing performance and driving revenue growth
  • Develop comprehensive digital advertising strategies for clients resulting in increased ROI and sales
  • Collaborate with Marking, Ad-Ops, and Pricing and Planning teams to ensure successful execution of digital campaigns
  • Manage client relationships and account growth through regular client facing communication and performance analysis
  • Utilize industry insights to optimize campaign performance and drive revenue for clients
  • Ultimately deliver post campaign analysis gathering insights for future campaign success and account growth
  • Continue to operate day to day responsibilities of previous role, while taking on more responsibilities and developing sales skills


DIGITAL SALES PLANNER/ACCOUNT MANAGER

Reuters
01.2022 - 01.2024
  • Facilitated responses to client RFPs, working hand in hand with Account Executive to present solutions to client's objectives, and building media plans ensuring delivery of client's KPIs
  • Managed the entirety of the campaign lifecycle; collecting and testing deliverables for launch, monitoring campaign performance and optimization opportunities, and providing post campaign analysis and recommendation
  • Operated as key point of contact for all client/agency requests for research, audience insight, and potential opportunities for partnership

DIGITAL/LINEAR SALES PLANNER

AMC Networks
01.2021 - 01.2022
  • Built linear and digital upfront and scatter plans to meet client CPM, Impression, and Budget Goals
  • Stewarded deals to ensure adequate delivery monitoring both 1st and 3rd party tracking Flight extensions, ADU offers, Digital Buffers
  • Monitored agency liability weekly and reported to AE to find most effective way to reduce liability
  • Acted as an extension of account executive when necessary, responding to client requests and opportunities


DIGITAL/LINEAR SALES ASSISTANT

AMC Networks
01.2020 - 01.2021
  • Gained complete understanding of both linear and digital sales processes
  • Assisted in the development of sales proposals, advertising packages and client presentations
  • Effectively communicated with internal teams (sales, production, finance) and external client's on performance and delivery of campaigns.

Education

BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION MARKETING -

The Ohio State University - Max M. Fisher College of Business
Columbus, OH

Skills

  • Experienced Senior Digital Sales Planner & Account Manager
  • Strategic planning
  • Client management
  • Exceeding sales targets
  • Verbal Communication
  • Data analysis proficiency
  • Performance metrics analysis
  • Relationship building and management
  • Issue Resolution

Certification

the TradeDesk Edge Academy - Marketing Foundations Certified

Additional Notes

From May - September of 2022, assumed the role of acting Account Executive covering for Maternity, taking on all responsibilities of the sales role, while managing day to day responsibilities of a Sales Planner. - Client relationship management. - Comfortable and skilled presenter. - Data analysis. - Campaign optimization. - Motivated and Passionate Attitude. - Adaptable. - Disciplined and Reliable. - Team collaboration. - Microsoft Excel. - Microsoft Powerpoint.

Timeline

SENIOR DIGITAL SALES PLANNER/ACCOUNT MANAGER

Reuters
01.2024 - Current

DIGITAL SALES PLANNER/ACCOUNT MANAGER

Reuters
01.2022 - 01.2024

DIGITAL/LINEAR SALES PLANNER

AMC Networks
01.2021 - 01.2022

DIGITAL/LINEAR SALES ASSISTANT

AMC Networks
01.2020 - 01.2021

BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION MARKETING -

The Ohio State University - Max M. Fisher College of Business
the TradeDesk Edge Academy - Marketing Foundations Certified
Ryan Collins