Ryan Cooke
New York,New York
Summary
Dynamic professional with a strong work ethic and exceptional interpersonal skills, adept at mastering new challenges independently. Proven ability to adapt quickly in fast-paced environments while maintaining effective communication. Committed to contributing positively to team goals and driving organizational success.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Account Executive
Publishers Clearing House
New York, USA
02.2023 - Current
- Drive revenue for PCH Media, managing the full sales cycle from lead generation to client onboarding
- Sell a wide range of media solutions, including Email Placement, Custom Ad Units, Display, Video, Programmatic, and Audience Data
- Focus on key sectors: Medicare, Insurance, Pharmaceutical, Health, Casino, Lottery, Gaming, and Home Services
- Collaborate cross-functionally with Account Coordinators, Account Management, Legal, and Marketing to ensure efficient execution and best practices
- Represent team at national trade conferences, networking to expand client base and enhance brand visibility due to success
- While attending trade conferences, network with prospective clients to generate bigger book of business
- Leverage Liveramp and The Trade Desk to deliver targeted data segments for client DSPs
- Collaborate with Marketing team to identify best practices across our most successful verticals
Account Executive
XpertHR, RELX, Risk Solutions
New York, USA
01.2022 - 02.2023
- Worked with Organizations to reduce liability and mitigate organizational risk factors speaking directly with C-suite Executives and Legal Teams
- Effectively identified areas where risk exists in the HR department and displayed how our suite of products will help create value for the organization
- Brought in New Business in the following sectors: Technology, Internet, Media, Entertainment, Publishing, Food Industry, Construction, and Financial
- Prospected and conducted demos in order to generate new business
- Articulated the XpertHR value proposition to senior leaders within the organization
- Forecasted accurately and maintained the system of record in Salesforce.com
- Sold from a wide suite of products, including AI Technology to create solutions and mitigate risk factors
Elite Account Executive
Yelp Inc.
New York, USA
01.2018 - 12.2021
- Consistently exceeded monthly sales goals by 120%
- Developed relationships with key decision makers of small local businesses to understand their goals and created a tailor-made solution within Yelps advertising program
- Managed a pipeline of over 3000 accounts, including but not limited to, multi-loc businesses, previous advertisers, and new businesses
- Rapid YSDP (Yelp Sales Development Program) advancement, earning 5 promotions in 3+ years
- Managed 2,000 accounts and created marketing campaigns to fortify pipeline development
- Engaged in high-volume cold-calling sales within an assigned territory
- Developed relationships with key decision makers in strategic accounts and pitched customers on the value of advertising their products or services on Yelp
- Maintained an assortment of assigned accounts, developed new accounts, and exceeded quotas and target expectations by raising output strategically
- Contacted prospects' decision makers to pitch them Yelp's value proposition and followed up to close sizable deals
- Produced high metrics regarding dials, emails, talk time and logged notes
- Exceeded cold-call targets while managing a pipeline of 140 prospects within a high-pressure sale cycle
Education
Bachelor of Business Administration - Emphasis in Marketing, Minor: Communications
Marist College
Poughkeepsie, NY05.2017
Skills
- CRM proficiency
- Database management
- Customer rapport
- Managing client relationships
- Account planning
- Sales presentation
- Strong presentation skills
- Strategy implementation
- New business opportunities
- Lead prospecting
- Acquiring new customers
- Internet savvy
- Strategic outreach
Certification
- The Trade Desk Edge Academy: Executive Program
- SEO Foundations: LinkedIn
- IRB Certification
References
References available upon request.
Timeline
Account Executive
Publishers Clearing House
02.2023 - Current
Account Executive
XpertHR, RELX, Risk Solutions
01.2022 - 02.2023
Elite Account Executive
Yelp Inc.
01.2018 - 12.2021
- The Trade Desk Edge Academy: Executive Program
- SEO Foundations: LinkedIn
- IRB Certification
Bachelor of Business Administration - Emphasis in Marketing, Minor: Communications
Marist College
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