Ryan Corder
US Sales Manager
St. Paul,MN
Summary
Sales and merchandising leader with 10+ years of experience managing national retail accounts and building long-term partnerships. Background in account management, joint business planning, and assortment and margin strategy across major U.S. retailers, including Best Buy and Target. Strong analytical approach, using data to guide decisions and align cross-functional teams.
Overview
10
10
years of professional experience
Work History
US Sales Manager
CREALITY 3D
05.2025 - Current
- Own U.S. retail and marketplace channel strategy, including new account acquisition and expansion, with primary responsibility for the Best Buy account.
- Scaled Best Buy Marketplace from 0 to 35+ active SKUs in under 2 months, resolving legacy pricing and channel conflicts.
- Drove in-store placement planning for flagship printers across 300+ stores, including promotional strategy and inventory readiness.
- Led promotional execution (DotD, flash sales, bundles, holiday events) to improve unit velocity and sell-through.
- Managed Best Buy Marketplace marketing budget, delivering one of the highest ROIs on the platform and exceeding expected return by 3x.
- Manage distributor and rep-firm partners supporting national retail expansion.
- Collaborate cross-functionally with marketing, supply chain, product, and China-based HQ teams to execute U.S. go-to-market plans.
- Represent Creality at CES and Best Buy Holiday Leadership Meeting, strengthening executive-level retail relationships.
Content Marketing Manager
ShopHQ
08.2024 - 05.2025
- Led web content strategy, increasing YouTube views by 30% and raising site click-through rate to 3% through targeted optimization.
- Collaborated cross-functionally with Marketing, Merchandising, and Production to build monthly content plans, contributing to a 25% lift in targeted campaign performance.
- Managed organic and paid social campaigns—scheduling, publishing, and optimizing content to drive traffic, resulting in a 5% increase in social referral traffic and higher engagement rates.
- Coordinated live TV shows with a balanced mix of reorders, new launches, and proven styles, aligning product stories with online content.
Account Manager
LYNX INNOVATION
09.2021 - 10.2023
- Secured new partnerships with Target and Best Buy, expanding national account penetration and contributing to a 35% increase in sales over forecast.
- Developed and executed LYNX Innovation’s trade show strategy for CES and NRF, increasing product visibility and driving key global partnerships.
- Introduced modular retail display solutions that improved product visibility, boosted in-store engagement, and reduced future refresh costs by an estimated 20%.
- Led cross-functional teams in the design and rollout of custom retail displays, improving speed to market and supporting client retention.
- Directed a company-wide redesign of self-checkout lane lighting and power poles at Ross, enhancing customer wayfinding and reducing average wait times.
- Managed large-scale retail projects across up to 2,000 stores, optimizing operational efficiency and strengthening long-term client relationships.
Merchant Analyst / Product Management Analyst
BEST BUY
09.2015 - 09.2021
- Led assortment strategy, product development, and vendor management across cable and Bluetooth categories, partnering closely with Merchandising to drive growth and margin performance.
- Expanded the cable category by 24 SKUs in Q4, increasing brand visibility and delivering a 13% lift in total margin.
- Managed end-to-end development of 100+ SKUs annually, from concept and financial modeling through packaging, sourcing, and in-store rollout.
- Conducted market, pricing, and performance analysis using teardown insights and NPD/IRI data to inform go-to-market strategy and product decisions.
- Negotiated annually with 26 vendors, increasing Market Development Funds by $2M and expanding category resources by 10%.
- Optimized assortments by reducing SKU count while maintaining revenue, growing Bluetooth category share through pricing discipline and targeted product development.
- Scaled PopSockets revenue at Best Buy from $690K to $24M over three years through SKU expansion, assortment planning, and increased in-store placement.
- Coordinated with China-based supply chain partners to secure materials and execute large-volume purchase orders on time and within budget.
Education
Associate of Arts - Graphic Design
Brown College
Mendota Heights01.2004
Skills
- Strategic Account Management
- Channel & Partner Development
- Business Growth Strategy
- Sales Forecasting & Planning
- Customer Relationship Management
- Contract Negotiation
- P&L Ownership
- Cross-Functional Leadership
- Adobe Creative Suite
- Microsoft 365
Timeline
US Sales Manager
CREALITY 3D
05.2025 - Current
Content Marketing Manager
ShopHQ
08.2024 - 05.2025
Account Manager
LYNX INNOVATION
09.2021 - 10.2023
Merchant Analyst / Product Management Analyst
BEST BUY
09.2015 - 09.2021
Associate of Arts - Graphic Design
Brown College